Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Survey And Form Builders

Qualtrics vs Jotform

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score Qualtrics #2 in Survey And Form Builders 9.2/10 Free plan · 30-day trial Free planFree trial✓ 0 of 3 features Visit Qualtrics
Jotform #3 in Survey And Form Builders 9.1/10 Free plan Free plan✓ 1 of 3 features Visit Jotform

Qualtrics leads on 0 checks, Jotform on 1, and 2 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreQualtrics · 9.2/10
  • Lowest starting priceJotform · $39/mo
  • Free planboth
  • Free trialonly Qualtrics
  • Most featuresJotform · 1 of 3

Qualtrics scores higher on our rubric for survey and form builders: 9.2 against 9.1 out of 10; our editors rank them #2 and #3.

Jotform is cheaper to start at $39/mo against $420/mo.

Qualtrics is the better fit for organizations doing advanced survey research. Jotform is the better fit for versatile forms, payments, and mobile collection.

  • Qualtrics fits best

    Organizations doing advanced survey research

  • Jotform fits best

    Versatile forms, payments, and mobile collection

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Qualtrics 9.2/10 Visit ↗ Jotform 9.1/10 Visit ↗
At a glance
Editor score 9.2 9.1
Ranking #2 in Survey And Form Builders #3 in Survey And Form Builders
Best for Organizations doing advanced survey research Versatile forms, payments, and mobile collection
Pricing model Free plan + paid Free plan + paid
Starting price $420/mo $39/mo (best)
Free plan ✓ ✓
Free trial 30 days —
Deployment Cloud Cloud, Mobile
Platforms Web Web, iOS, Android
Support Tickets, Community, Docs · 24/7 Tickets, Docs · 24/7
Compliance SOC 2, ISO 27001, SSO/SAML, 2FA SOC 2, GDPR, HIPAA, PCI DSS, 2FA
Integrations 17 integrations 200+ integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Qualtrics 0/3 · Jotform 1/3
Branching logic Not checked yet Not checked yet
File uploads Not checked yet ✓ (best)
Anonymous responses Not checked yet Not checked yet
Specs
Response limit 500 responses/mo Not checked yet
Question limit 30 questions Not checked yet
Analytics level Not checked yet Not checked yet
Export formats Not checked yet Not checked yet
Our review
Pros
  • Branching logic supports conditional survey paths.
  • Analysis includes cros tabs, weighting, and text and media analysis.
  • Respondent panels support demographic targeting and quotas.
  • 20,000+ templates, conditional logic, and drag-and-drop editing
  • Collects payments and signatures, and supports scored quizzes
  • Mobile apps support offline data collection
Cons
  • The free plan caps accounts at 3 active surveys and 500 total responses.
  • Free surveys retain Qualtrics branding and have limited styling.
  • Strategic Research starts at $420 per month with annual billing.
  • Starter limits users to 5 active forms and includes Jotform branding
  • Bronze allows 1,000 monthly submissions and 1 GB of storage
  • Higher submission limits and advanced needs require paid plans
Our verdict

Qualtrics is a cloud-based experience-management platform whose survey tools support customer, employee, product, brand, and market research. Its combination of survey design, distribution, respondent collection, and analysis is aimed at…

Read the review →

Jotform is a no-code form builder for people and organizations that need more than basic surveys. Its drag-and-drop editor and 20,000+ templates support varied uses, from collecting information to running scored quizzes and graded…

Read the review →
  1. QualtricsSurvey And Form Builders 9.2Free plan · 30-day trial
  2. JotformSurvey And Form Builders 9.1Free plan

Strengths and trade-offs

  • Qualtrics — where it wins

    • Branching logic supports conditional survey paths.
    • Analysis includes cros tabs, weighting, and text and media analysis.
    • Respondent panels support demographic targeting and quotas.

    Where it doesn't

    • The free plan caps accounts at 3 active surveys and 500 total responses.
    • Free surveys retain Qualtrics branding and have limited styling.
    • Strategic Research starts at $420 per month with annual billing.

  • Jotform — where it wins

    • 20,000+ templates, conditional logic, and drag-and-drop editing
    • Collects payments and signatures, and supports scored quizzes
    • Mobile apps support offline data collection

    Where it doesn't

    • Starter limits users to 5 active forms and includes Jotform branding
    • Bronze allows 1,000 monthly submissions and 1 GB of storage
    • Higher submission limits and advanced needs require paid plans
  • Qualtrics9.2/10 · Free plan · 30-day trial

    A research-focused survey platform with advanced analysis, targeting, and survey logic.

    Visit QualtricsFull verdict →
  • Jotform9.1/10 · Free plan

    A flexible form builder for surveys, payments, quizzes, and mobile data collection.

    Visit JotformFull verdict →

More comparisons

All survey and form builders comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update