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Head-to-head · Data Collection Software

Qualtrics vs Google Forms

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Qualtrics #2 in Data Collection Software 9.3/10 Free plan · 30-day trial Free planFree trial✓ 0 of 3 features Visit Qualtrics
Google Forms #8 in Data Collection Software 8.7/10 Free plan · 14-day trial Free planFree trial✓ 0 of 3 features Visit Google Forms

Qualtrics leads on 0 checks, Google Forms on 1, and 1 is even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreQualtrics · 9.3/10
  • Lowest starting priceGoogle Forms · $7/user/mo
  • Free planboth
  • Free trialboth

Qualtrics scores higher on our rubric for data collection software: 9.3 against 8.7 out of 10; our editors rank them #2 and #8.

Google Forms is cheaper to start at $7/mo against $420/mo.

Qualtrics is the better fit for enterprise research and advanced analysis. Google Forms is the better fit for simple, low-cost surveys and quizzes.

  • Qualtrics fits best

    Enterprise research and advanced analysis

  • Google Forms fits best

    Simple, low-cost surveys and quizzes

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Qualtrics 9.3/10 Visit ↗ Google Forms 8.7/10 Visit ↗
At a glance
Editor score 9.3 8.7
Ranking #2 in Data Collection Software #8 in Data Collection Software
Best for Enterprise research and advanced analysis Simple, low-cost surveys and quizzes
Pricing model Free plan + paid Free plan + paid
Starting price $420/mo $7/user/mo (best)
Free plan ✓ ✓
Free trial 30 days 14 days
Free trial length 30 days 14 days
Deployment Cloud Cloud
Platforms Web Web
Support Tickets, Community, Docs · 24/7 Community, Docs
Compliance SOC 2, ISO 27001, SSO/SAML, 2FA SOC 2, ISO 27001, HIPAA
Integrations 17 integrations 5 integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Qualtrics 0/3 · Google Forms 0/3
Offline collection Not checked yet Not checked yet
Mobile apps Not checked yet Not checked yet
Branching logic Not checked yet Not checked yet
Specs
Monthly submissions Not checked yet Not checked yet
Collection channels Not checked yet Not checked yet
Export options Not checked yet Not checked yet
Our review
Pros
  • Distributes surveys through email, web, social, QR codes, links, and SMS
  • Combines respondent panels with demographic targeting and quotas
  • Offers statistical analysis, dashboards, and a REST API
  • Free personal use includes surveys, quizzes, and response summaries
  • Branching, file uploads, and multiple ways to share forms
  • Collaborative editing and Google Sheets export
Cons
  • Free plan is limited to 3 active surveys and 500 total responses
  • Free surveys allow up to 30 questions and retain Qualtrics branding
  • Strategic Research starts at $420/month with annual billing
  • Paid pricing is tied to Google Workspace plans
  • Integrations focus on Google's tools and ecosystem
  • Cloud deployment is the only listed platform option
Our verdict

Qualtrics is a cloud-based experience-management platform for customer, employee, product, brand, and market research. Its survey tools cover creation, distribution, response collection, analysis, and reporting, with audiences ranging from…

Read the review →

Google Forms is a cloud-based form builder for surveys, questionnaires, quizzes, registrations, and other data collection. It suits individuals and teams that need straightforward forms without a separate paid Forms subscription for…

Read the review →
  1. QualtricsData Collection Software 9.3Free plan · 30-day trial
  2. Google FormsData Collection Software 8.7Free plan · 14-day trial

Strengths and trade-offs

  • Qualtrics — where it wins

    • Distributes surveys through email, web, social, QR codes, links, and SMS
    • Combines respondent panels with demographic targeting and quotas
    • Offers statistical analysis, dashboards, and a REST API

    Where it doesn't

    • Free plan is limited to 3 active surveys and 500 total responses
    • Free surveys allow up to 30 questions and retain Qualtrics branding
    • Strategic Research starts at $420/month with annual billing

  • Google Forms — where it wins

    • Free personal use includes surveys, quizzes, and response summaries
    • Branching, file uploads, and multiple ways to share forms
    • Collaborative editing and Google Sheets export

    Where it doesn't

    • Paid pricing is tied to Google Workspace plans
    • Integrations focus on Google's tools and ecosystem
    • Cloud deployment is the only listed platform option
  • Qualtrics9.3/10 · Free plan · 30-day trial

    A research suite spanning survey distribution, respondent panels, statistical analysis, dashboards, and APIs.

    Visit QualtricsFull verdict →
  • Google Forms8.7/10 · Free plan · 14-day trial

    A free form builder for straightforward surveys and quizzes, with Sheets export and branching.

    Visit Google FormsFull verdict →

More comparisons

All data collection software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update