Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Data Collection Software

SurveyMonkey vs Google Forms

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score SurveyMonkey #1 in Data Collection Software 9.4/10 Free plan Free plan✓ 0 of 3 features Visit SurveyMonkey
Google Forms #8 in Data Collection Software 8.7/10 Free plan · 14-day trial Free planFree trial✓ 0 of 3 features Visit Google Forms

SurveyMonkey leads on 0 checks, Google Forms on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSurveyMonkey · 9.4/10
  • Free planboth
  • Free trialonly Google Forms

SurveyMonkey scores higher on our rubric for data collection software: 9.4 against 8.7 out of 10; our editors rank them #1 and #8.

SurveyMonkey is the better fit for general-purpose surveys and established research. Google Forms is the better fit for simple, low-cost surveys and quizzes.

  • SurveyMonkey fits best

    General-purpose surveys and established research

  • Google Forms fits best

    Simple, low-cost surveys and quizzes

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature SurveyMonkey 9.4/10 Visit ↗ Google Forms 8.7/10 Visit ↗
At a glance
Editor score 9.4 8.7
Ranking #1 in Data Collection Software #8 in Data Collection Software
Best for General-purpose surveys and established research Simple, low-cost surveys and quizzes
Pricing model Free plan + paid Free plan + paid
Starting price — $7/user/mo
Free plan ✓ ✓
Free trial — 14 days
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web
Support Email, Live chat, Phone, Docs · 24/7 Community, Docs
Compliance SOC 2, ISO 27001, GDPR, HIPAA, PCI DSS, SSO/SAML, 2FA SOC 2, ISO 27001, HIPAA
Integrations 200+ integrations 5 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features SurveyMonkey 0/3 · Google Forms 0/3
Offline collection Not checked yet Not checked yet
Mobile apps Not checked yet Not checked yet
Branching logic Not checked yet Not checked yet
Specs
Monthly submissions Not checked yet Not checked yet
Collection channels Not checked yet Not checked yet
Export options Not checked yet Not checked yet
Our review
Pros
  • Build surveys with templates, branching, and question randomization
  • Distribute by web, email, social, embed, and mobile
  • Analyze with charts, AI-assisted analysis, and multiple export formats
  • Free personal use includes surveys, quizzes, and response summaries
  • Branching, file uploads, and multiple ways to share forms
  • Collaborative editing and Google Sheets export
Cons
  • Basic limits surveys to 10 questions and has limited responses
  • Response allowances vary substantially across paid plans
  • SurveyMonkey Audience respondent panels are sold separately
  • Paid pricing is tied to Google Workspace plans
  • Integrations focus on Google's tools and ecosystem
  • Cloud deployment is the only listed platform option
Our verdict

SurveyMonkey is an online survey and forms platform for individuals, teams, researchers, marketers, human-resources departments, and enterprises. It supports the main research cycle: create questionnaires with templates and AI assistance,…

Read the review →

Google Forms is a cloud-based form builder for surveys, questionnaires, quizzes, registrations, and other data collection. It suits individuals and teams that need straightforward forms without a separate paid Forms subscription for…

Read the review →
  1. SurveyMonkeyData Collection Software 9.4Free plan
  2. Google FormsData Collection Software 8.7Free plan · 14-day trial

Strengths and trade-offs

  • SurveyMonkey — where it wins

    • Build surveys with templates, branching, and question randomization
    • Distribute by web, email, social, embed, and mobile
    • Analyze with charts, AI-assisted analysis, and multiple export formats

    Where it doesn't

    • Basic limits surveys to 10 questions and has limited responses
    • Response allowances vary substantially across paid plans
    • SurveyMonkey Audience respondent panels are sold separately

  • Google Forms — where it wins

    • Free personal use includes surveys, quizzes, and response summaries
    • Branching, file uploads, and multiple ways to share forms
    • Collaborative editing and Google Sheets export

    Where it doesn't

    • Paid pricing is tied to Google Workspace plans
    • Integrations focus on Google's tools and ecosystem
    • Cloud deployment is the only listed platform option

More comparisons

All data collection software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update