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Head-to-head · Employee Survey Software

Qualtrics vs Effectory

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Qualtrics #4 in Employee Survey Software 9.0/10 Free plan · 30-day trial Free planFree trial✓ 0 of 5 features Visit Qualtrics
Effectory #7 in Employee Survey Software 8.6/10 Pricing on request ✓ 5 of 5 features Visit Effectory

Qualtrics leads on 0 checks, Effectory on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreQualtrics · 9.0/10
  • Free planonly Qualtrics
  • Free trialonly Qualtrics
  • Most featuresEffectory · 5 of 5

Qualtrics scores higher on our rubric for employee survey software: 9.0 against 8.6 out of 10; our editors rank them #4 and #7.

Qualtrics is the better fit for advanced general-purpose survey research. Effectory is the better fit for established organizations wanting validated benchmarks.

  • Qualtrics fits best

    Advanced general-purpose survey research

  • Effectory fits best

    Established organizations wanting validated benchmarks

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Qualtrics 9.0/10 Visit ↗ Effectory 8.6/10 Visit ↗
At a glance
Editor score 9.0 8.6
Ranking #4 in Employee Survey Software #7 in Employee Survey Software
Best for Advanced general-purpose survey research Established organizations wanting validated benchmarks
Pricing model Free plan + paid Paid
Starting price $420/mo —
Free plan ✓ (best) Not checked yet
Free trial 30 days —
Deployment Cloud Cloud
Platforms Web Web
Support Tickets, Community, Docs · 24/7 Email, Live chat, Phone, Tickets, Docs
Compliance SOC 2, ISO 27001, SSO/SAML, 2FA SOC 2, ISO 27001, GDPR, 2FA
Integrations 17 integrations 20 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Qualtrics 0/5 · Effectory 5/5
Pulse surveys Not checked yet ✓ (best)
Engagement surveys Not checked yet ✓ (best)
Anonymous responses Not checked yet ✓ (best)
Action planning Not checked yet ✓ (best)
Survey benchmarking Not checked yet ✓ (best)
Specs
Response limit 500 responses Not checked yet
Our review
Pros
  • Advanced logic, analysis, dashboards, and response visualizations
  • Distribution across email, SMS, websites, QR codes, and anonymous links
  • REST API, respondent panels, branding, and broad integrations
  • Validated questions with engagement and pulse surveys
  • Benchmarking, confidential reporting, and action planning
  • HRIS integrations plus a public API
Cons
  • Free plan is limited to one user, three surveys, and 500 responses
  • Free surveys retain Qualtrics branding and have limited styling
  • Annual pricing starts at $420 per month for Strategic Research
  • Pricing requires a sales conversation
  • Advanced analytics start with the Expert plan
  • Business-hours support may not suit urgent needs
Our verdict

Qualtrics is a cloud-based survey and experience-management platform for employee, customer, product, brand, and market research. For employee survey programs, it supports survey creation, conditional logic, response collection, analysis,…

Read the review →

Effectory is a cloud-based employee feedback and listening platform for HR teams and organizational leaders. It supports engagement surveys, pulse surveys, validated question sets, analytics, reporting dashboards, benchmarking, aggregated…

Read the review →
  1. QualtricsEmployee Survey Software 9.0Free plan · 30-day trial
  2. EffectoryEmployee Survey Software 8.6Pricing on request

Strengths and trade-offs

  • Qualtrics — where it wins

    • Advanced logic, analysis, dashboards, and response visualizations
    • Distribution across email, SMS, websites, QR codes, and anonymous links
    • REST API, respondent panels, branding, and broad integrations

    Where it doesn't

    • Free plan is limited to one user, three surveys, and 500 responses
    • Free surveys retain Qualtrics branding and have limited styling
    • Annual pricing starts at $420 per month for Strategic Research

  • Effectory — where it wins

    • Validated questions with engagement and pulse surveys
    • Benchmarking, confidential reporting, and action planning
    • HRIS integrations plus a public API

    Where it doesn't

    • Pricing requires a sales conversation
    • Advanced analytics start with the Expert plan
    • Business-hours support may not suit urgent needs
  • Qualtrics9.0/10 · Free plan · 30-day trial

    A powerful research suite, but its price and free-plan limits may exceed employee-survey needs.

    Visit QualtricsFull verdict →
  • Effectory8.6/10 · Pricing on request

    A benchmark-focused employee listening platform for structured, confidential feedback programs.

    Visit EffectoryFull verdict →

More comparisons

All employee survey software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update