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Head-to-head · Employee Survey Software

Qualtrics vs Culture Amp

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Qualtrics #4 in Employee Survey Software 9.0/10 Free plan · 30-day trial Free planFree trial✓ 0 of 5 features Visit Qualtrics
Culture Amp #6 in Employee Survey Software 8.7/10 Pricing on request ✓ 0 of 5 features Visit Culture Amp

Qualtrics leads on 0 checks, Culture Amp on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreQualtrics · 9.0/10
  • Free planonly Qualtrics
  • Free trialonly Qualtrics

Qualtrics scores higher on our rubric for employee survey software: 9.0 against 8.7 out of 10; our editors rank them #4 and #6.

Qualtrics is the better fit for advanced general-purpose survey research. Culture Amp is the better fit for mature organizations needing a full engagement suite.

  • Qualtrics fits best

    Advanced general-purpose survey research

  • Culture Amp fits best

    Mature organizations needing a full engagement suite

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Qualtrics 9.0/10 Visit ↗ Culture Amp 8.7/10 Visit ↗
At a glance
Editor score 9.0 8.7
Ranking #4 in Employee Survey Software #6 in Employee Survey Software
Best for Advanced general-purpose survey research Mature organizations needing a full engagement suite
Pricing model Free plan + paid Paid
Starting price $420/mo Pricing on request
Free plan ✓ (best) Not checked yet
Free trial 30 days —
Deployment Cloud Cloud
Platforms Web Web
Support Tickets, Community, Docs · 24/7 Email, Live chat, Docs
Compliance SOC 2, ISO 27001, SSO/SAML, 2FA SOC 2, ISO 27001, GDPR, SSO/SAML
Integrations 17 integrations 6 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Qualtrics 0/5 · Culture Amp 0/5
Pulse surveys Not checked yet Not checked yet
Engagement surveys Not checked yet Not checked yet
Anonymous responses Not checked yet Not checked yet
Action planning Not checked yet Not checked yet
Survey benchmarking Not checked yet Not checked yet
Specs
Response limit 500 responses Not checked yet
Our review
Pros
  • Advanced logic, analysis, dashboards, and response visualizations
  • Distribution across email, SMS, websites, QR codes, and anonymous links
  • REST API, respondent panels, branding, and broad integrations
  • Combines engagement surveys, performance, feedback, goals, and development.
  • Supports branching, benchmarking, AI insights, and action planning.
  • Connects with HRIS, Slack, Teams, SSO, SFTP, and APIs.
Cons
  • Free plan is limited to one user, three surveys, and 500 responses
  • Free surveys retain Qualtrics branding and have limited styling
  • Annual pricing starts at $420 per month for Strategic Research
  • Pricing is quote-based and requires a sales conversation.
  • Annual billing may not suit teams seeking month-to-month plans.
  • 24/5 chat and email support may not cover every support need.
Our verdict

Qualtrics is a cloud-based survey and experience-management platform for employee, customer, product, brand, and market research. For employee survey programs, it supports survey creation, conditional logic, response collection, analysis,…

Read the review →

Culture Amp is an employee experience platform for HR teams, managers, and leaders that want to measure and improve engagement, performance, retention, and development. Its Engage module covers employee and pulse surveys, templates for…

Read the review →
  1. QualtricsEmployee Survey Software 9.0Free plan · 30-day trial
  2. Culture AmpEmployee Survey Software 8.7Pricing on request

Strengths and trade-offs

  • Qualtrics — where it wins

    • Advanced logic, analysis, dashboards, and response visualizations
    • Distribution across email, SMS, websites, QR codes, and anonymous links
    • REST API, respondent panels, branding, and broad integrations

    Where it doesn't

    • Free plan is limited to one user, three surveys, and 500 responses
    • Free surveys retain Qualtrics branding and have limited styling
    • Annual pricing starts at $420 per month for Strategic Research

  • Culture Amp — where it wins

    • Combines engagement surveys, performance, feedback, goals, and development.
    • Supports branching, benchmarking, AI insights, and action planning.
    • Connects with HRIS, Slack, Teams, SSO, SFTP, and APIs.

    Where it doesn't

    • Pricing is quote-based and requires a sales conversation.
    • Annual billing may not suit teams seeking month-to-month plans.
    • 24/5 chat and email support may not cover every support need.
  • Qualtrics9.0/10 · Free plan · 30-day trial

    A powerful research suite, but its price and free-plan limits may exceed employee-survey needs.

    Visit QualtricsFull verdict →
  • Culture Amp8.7/10 · Pricing on request

    A broad employee engagement and performance suite for mature organizations.

    Visit Culture AmpFull verdict →

More comparisons

All employee survey software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update