Qualitati vs Peekator

Qualitati8.7Visit Peekator8.1Visit

Higher score Qualitati #2 in Conversational AI Survey Platforms 8.7/10 Free plan Free plan✓ 0 of 4 features Visit Qualitati

vs

Peekator #8 in Conversational AI Survey Platforms 8.1/10 Paid ✓ 4 of 4 features Visit Peekator

• Qualitati fits best

  Researchers seeking affordable, deep qualitative analysis

• Peekator fits best

  Survey teams needing scripting and research exports

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Side by side

Feature	Qualitati 8.7/10 Visit ↗	Peekator 8.1/10 Visit ↗
At a glance
Editor score	8.7	8.1
Ranking	#2 in Conversational AI Survey Platforms	#8 in Conversational AI Survey Platforms
Best for	Researchers seeking affordable, deep qualitative analysis	Survey teams needing scripting and research exports
Pricing model	Free plan + paid	Paid
Starting price	€90/yr	£2,000/yr
Free plan	✓ (best)	—
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Built for	Solo, Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Qualitati 0/4 · Peekator 4/4
Adaptive follow-ups	Not checked yet	✓ (best)
AI question generation	Not checked yet	✓ (best)
Voice surveys	Not checked yet	✓ (best)
Multilingual surveys	Not checked yet	✓ (best)
Specs
Response limit	Not checked yet	Not checked yet
Supported languages	Not checked yet	Not checked yet
Export formats	Not checked yet	Excel, CSV, SPSS, PowerPoint
Our review
Pros	Combines adaptive surveys, text and voice interviews, and focus groups. Analyzes up to 100 transcripts with thematic analysis and QDA coding. Supports 10 languages and includes synthetic research tools.	Adaptive AI follow-ups paired with 25+ survey question types Voice responses, survey logic and quota management Exports to Excel, CSV, SPSS and PowerPoint
Cons	Integrations are limited. The free plan's 30 monthly credits are non-cumulative. Organization plans use custom pricing.	Starter carries a £2,000 annual platform fee Respondents are priced separately Professional and Enterprise pricing is not specified
Our verdict	Qualitati is a web-based qualitative research platform for universities, research companies, market researchers, and UX teams. It brings conversational surveys with adaptive follow-ups and branching together with AI-moderated text and… Read the review →	Peekator brings surveys and AI-moderated interviews together for agencies, insights teams and researchers. Its conversational surveys can ask follow-up questions that adapt to respondents’ answers, while standard survey functions include… Read the review →

Strengths and trade-offs

• Qualitati — where it wins

  • Combines adaptive surveys, text and voice interviews, and focus groups.
  • Analyzes up to 100 transcripts with thematic analysis and QDA coding.
  • Supports 10 languages and includes synthetic research tools.

  Where it doesn't

  • Integrations are limited.
  • The free plan's 30 monthly credits are non-cumulative.
  • Organization plans use custom pricing.

• Peekator — where it wins

  • Adaptive AI follow-ups paired with 25+ survey question types
  • Voice responses, survey logic and quota management
  • Exports to Excel, CSV, SPSS and PowerPoint

  Where it doesn't

  • Starter carries a £2,000 annual platform fee
  • Respondents are priced separately
  • Professional and Enterprise pricing is not specified

• Qualitati8.7/10 · Free plan

  A broad qualitative research toolkit with conversational surveys, voice interviews, and coding.

  Visit QualitatiFull verdict →
• Peekator8.1/10 · Paid

  Adaptive surveys, AI interviews and research exports, from £2,000 annually.

  Visit PeekatorFull verdict →