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Qualitati

Freemium#34 of 58 in Market Research SoftwareConversational AI Survey Platforms Qualitative Data Analysis Software AI User Research Tools +1 more

Qualitati: An affordable web platform for AI-led interviews, focus groups, surveys, and qualitative analysis. Ranked #34 of 58 in Market Research Software by our editors (5.7/10); pricing: Free plan; best for affordable AI-led qualitative research.

5.7/10Editor score

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Qualitati5.7 Visit Qualitati

At a glance

Editor score
5.7 / 10
Pricing
Free plan
Best for
Affordable AI-led qualitative research
Free plan
Yes
Paid from
€90/yr
Facts checked
21 Sep 2026

Where it wins
- AI-moderated text, voice, live, and synthetic research sessions
- Thematic analysis and QDA coding support up to 100 transcripts
- Research in 10 languages with adaptive conversational surveys
Where it doesn't
- Free-plan credits are limited to 30 per month and do not accumulate
- Web-based access may not suit teams seeking broader platform coverage
- Its feature set is focused on qualitative rather than broad market research

Our verdict on Qualitati

Qualitati is a web-based qualitative research platform for universities, research companies, market researchers, and UX teams. It combines AI-moderated text and voice interviews, live and synthetic focus groups, conversational surveys, thematic analysis, QDA coding, voice analytics, and synthetic human panel generation. Research can be conducted in 10 languages, making the product suited to teams that need structured qualitative insight without limiting work to a single research format.

Pricing is accessible across several use cases. The Free plan includes 30 monthly credits, with non-cumulative credits and no credit card required. The Student plan costs €9 per month or €90 per year, while Researchers costs €19 per month or €190 per year. Team costs €99 per month or €990 per year, and Organizations uses custom pricing. The plan structure gives students and individual researchers a low-cost entry point, while the Team and Organizations tiers are positioned for larger research needs.

Qualitati’s strongest area is the connection between AI-led research collection and analysis. Conversational surveys support adaptive follow-ups and branching logic, while thematic analysis can cover up to 100 transcripts. Researchers can use inductive and deductive QDA coding, generate codebooks, visualize themes, and attach participant-anchored quotes. Acoustic voice-feature extraction and synthetic panels extend the platform beyond text-only workflows. Choose Qualitati for affordable, AI-led qualitative research across interviews, focus groups, surveys, and analysis. Teams seeking a wider market-research scope should look for a product with broader coverage than its qualitative focus.

Your product? Our editors can test Qualitati in depth and publish a review, labelled as paid · from $149/mo →

Qualitati pricing

Plans Free planFreemium A usable free plan; paid tiers unlock the limits above. Prices checked 21 Sep 2026.

See plans on qualitati.com

All 5 Qualitati plans and prices →

Qualitati fact sheet

Free plan	Yes
Paid from	€90/yr
Panel access	Not verified
Conjoint analysis	Not verified
Advanced segmentation	Not verified
Reporting level	Advanced
Response limit	Not verified
User seat limit	Not verified
Deployment	Cloud
Platforms	Web
Compliance & security	GDPR
Support	Email, Phone · 24/7
Built for	Solo, Small business, Mid-market, Enterprise (editorial estimate)
Pricing	Free plan (source)
Website	qualitati.com
Facts checked	21 Sep 2026

Alternatives to Qualitati

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Also Ranked In

Qualitati is ranked in 5 of our directories.

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Featured on iTechGuides

Qualitati is listed in our Market Research Software directory. Add the badge to your site — it links back to this page.

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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

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Last updated 7 Oct 2026 · How we research and update