Qualitati review
An affordable web platform for AI-led interviews, focus groups, surveys, and qualitative analysis.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Qualitati is a web-based qualitative research platform for universities, research companies, market researchers, and UX teams. It combines AI-moderated text and voice interviews, live and synthetic focus groups, conversational surveys, thematic analysis, QDA coding, voice analytics, and synthetic human panel generation. Research can be conducted in 10 languages, making the product suited to teams that need structured qualitative insight without limiting work to a single research format.
Pricing is accessible across several use cases. The Free plan includes 30 monthly credits, with non-cumulative credits and no credit card required. The Student plan costs €9 per month or €90 per year, while Researchers costs €19 per month or €190 per year. Team costs €99 per month or €990 per year, and Organizations uses custom pricing. The plan structure gives students and individual researchers a low-cost entry point, while the Team and Organizations tiers are positioned for larger research needs.
Qualitati’s strongest area is the connection between AI-led research collection and analysis. Conversational surveys support adaptive follow-ups and branching logic, while thematic analysis can cover up to 100 transcripts. Researchers can use inductive and deductive QDA coding, generate codebooks, visualize themes, and attach participant-anchored quotes. Acoustic voice-feature extraction and synthetic panels extend the platform beyond text-only workflows. Choose Qualitati for affordable, AI-led qualitative research across interviews, focus groups, surveys, and analysis. Teams seeking a wider market-research scope should look for a product with broader coverage than its qualitative focus.
Qualitati pros and cons
- Where it wins
- AI-moderated text, voice, live, and synthetic research sessions
- Thematic analysis and QDA coding support up to 100 transcripts
- Research in 10 languages with adaptive conversational surveys
- Where it doesn't
- Free-plan credits are limited to 30 per month and do not accumulate
- Web-based access may not suit teams seeking broader platform coverage
- Its feature set is focused on qualitative rather than broad market research
Qualitati fact sheet, pricing and score →
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