Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Conversational AI Survey Platforms

Qualitati vs Outset

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Qualitati #2 in Conversational AI Survey Platforms 8.7/10 Free plan Free plan✓ 0 of 4 features Visit Qualitati
Outset #3 in Conversational AI Survey Platforms 8.6/10 Pricing on request ✓ 0 of 4 features Visit Outset

Qualitati leads on 1 check, Outset on 0, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreQualitati · 8.7/10
  • Free planonly Qualitati

Qualitati scores higher on our rubric for conversational ai survey platforms: 8.7 against 8.6 out of 10; our editors rank them #2 and #3.

Qualitati offers free plan; Outset doesn't.

Qualitati is the better fit for researchers seeking affordable, deep qualitative analysis. Outset is the better fit for enterprise teams running mixed-method research.

  • Qualitati fits best

    Researchers seeking affordable, deep qualitative analysis

  • Outset fits best

    Enterprise teams running mixed-method research

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Qualitati 8.7/10 Visit ↗ Outset 8.6/10 Visit ↗
At a glance
Editor score 8.7 8.6
Ranking #2 in Conversational AI Survey Platforms #3 in Conversational AI Survey Platforms
Best for Researchers seeking affordable, deep qualitative analysis Enterprise teams running mixed-method research
Pricing model Free plan + paid Paid
Starting price €90/yr Pricing on request
Free plan ✓ (best) —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Email, Phone · 24/7 Email, Live chat, Docs
Compliance GDPR SOC 2, GDPR, HIPAA
Built for Solo, Small business, Mid-market, Enterprise Mid-market, Enterprise
Features Qualitati 0/4 · Outset 0/4
Adaptive follow-ups Not checked yet Not checked yet
AI question generation Not checked yet Not checked yet
Voice surveys Not checked yet Not checked yet
Multilingual surveys Not checked yet Not checked yet
Specs
Response limit Not checked yet Not checked yet
Supported languages Not checked yet Not checked yet
Export formats Not checked yet Not checked yet
Our review
Pros
  • Combines adaptive surveys, text and voice interviews, and focus groups.
  • Analyzes up to 100 transcripts with thematic analysis and QDA coding.
  • Supports 10 languages and includes synthetic research tools.
  • Runs interviews by text, voice, video and voice-to-voice
  • Combines recruitment, usability testing and cross-study data chat
  • Exports reports in CSV, PPT, PDF and video formats
Cons
  • Integrations are limited.
  • The free plan's 30 monthly credits are non-cumulative.
  • Organization plans use custom pricing.
  • Pricing requires contacting sales
  • There is no free plan
  • Its enterprise workflow may be more than smaller teams need
Our verdict

Qualitati is a web-based qualitative research platform for universities, research companies, market researchers, and UX teams. It brings conversational surveys with adaptive follow-ups and branching together with AI-moderated text and…

Read the review →

Outset brings AI-moderated interviews, usability testing and research synthesis into a cloud platform for UX, product, market research and consumer-insights teams. It supports moderated and unmoderated mixed-method studies, with interviews…

Read the review →
  1. QualitatiConversational AI Survey Platforms 8.7Free plan
  2. OutsetConversational AI Survey Platforms 8.6Pricing on request

Strengths and trade-offs

  • Qualitati — where it wins

    • Combines adaptive surveys, text and voice interviews, and focus groups.
    • Analyzes up to 100 transcripts with thematic analysis and QDA coding.
    • Supports 10 languages and includes synthetic research tools.

    Where it doesn't

    • Integrations are limited.
    • The free plan's 30 monthly credits are non-cumulative.
    • Organization plans use custom pricing.

  • Outset — where it wins

    • Runs interviews by text, voice, video and voice-to-voice
    • Combines recruitment, usability testing and cross-study data chat
    • Exports reports in CSV, PPT, PDF and video formats

    Where it doesn't

    • Pricing requires contacting sales
    • There is no free plan
    • Its enterprise workflow may be more than smaller teams need
  • Qualitati8.7/10 · Free plan

    A broad qualitative research toolkit with conversational surveys, voice interviews, and coding.

    Visit QualitatiFull verdict →
  • Outset8.6/10 · Pricing on request

    Combines AI-moderated interviews, usability testing and cross-study research for enterprise teams.

    Visit OutsetFull verdict →

More comparisons

All conversational AI survey platforms comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update