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Head-to-head · Mobile Marketing Automation Software

Pushwoosh vs Notifly

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Pushwoosh #3 in Mobile Marketing Automation Software 9.2/10 Free plan Free plan✓ 5 of 5 features Visit Pushwoosh
Notifly #15 in Mobile Marketing Automation Software 7.7/10 30-day trial Free trial✓ 5 of 5 features Visit Notifly

Pushwoosh leads on 1 check, Notifly on 0, and 5 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scorePushwoosh · 9.2/10
  • Free planonly Pushwoosh
  • Free trialonly Notifly

Pushwoosh scores higher on our rubric for mobile marketing automation software: 9.2 against 7.7 out of 10; our editors rank them #3 and #15.

Pushwoosh offers free plan; Notifly doesn't.

Pushwoosh is the better fit for cost-conscious teams needing omnichannel messaging. Notifly is the better fit for teams wanting mobile automation with a trial.

  • Pushwoosh fits best

    Cost-conscious teams needing omnichannel messaging

  • Notifly fits best

    Teams wanting mobile automation with a trial

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Pushwoosh 9.2/10 Visit ↗ Notifly 7.7/10 Visit ↗
At a glance
Editor score 9.2 7.7
Ranking #3 in Mobile Marketing Automation Software #15 in Mobile Marketing Automation Software
Best for Cost-conscious teams needing omnichannel messaging Teams wanting mobile automation with a trial
Pricing model Free plan + paid Paid
Starting price $5/unit/mo 150,000 KRW/mo
Free plan ✓ (best) —
Free trial — 30 days
Deployment Cloud, Desktop, Mobile Cloud, Mobile
Platforms Web, Windows, macOS, iOS, Android Web, iOS, Android
Support Live chat, Tickets, Docs Email, Docs
Integrations 30+ integrations 2 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Pushwoosh 5/5 · Notifly 5/5
Mobile analytics ✓ ✓
Behavioral triggers ✓ ✓
Visual journey builder ✓ ✓
A/B testing ✓ ✓
Data export ✓ ✓
Specs
Mobile OS support Ios_and_android Ios_and_android
Our review
Pros
  • Free plan includes all features, unlimited push, and 20,000 monthly email sends
  • Visual journeys combine behavioral triggers, segmentation, personalization, and testing
  • Supports mobile, web, email, SMS, WhatsApp, LINE, and Kakao messaging
  • Event- and attribute-based journeys across mobile, web, and API
  • Push, popups, email, SMS, webhooks, and deep links in one platform
  • Analytics, A/B testing, conversion tracking, and raw data exports
Cons
  • Usage-based billing requires ongoing monitoring of recipients and monthly activity
  • Channel coverage and pricing vary across Push only, Omnichannel, and Email only plans
  • The Push-only offer is described as limited and may have a stated end date
  • Integrations are limited to Mixpanel and Amplitude
  • The Enterprise plan uses discounted per-send pricing
  • A card is required to start the 30-day trial
Our verdict

Pushwoosh is a customer engagement and mobile marketing automation platform for mobile-first businesses and app teams. It combines mobile and web push notifications, in-app messaging, email, SMS, WhatsApp, LINE, and Kakao messaging through…

Read the review →

Notifly is a CRM marketing automation platform for mobile apps and digital services. It supports iOS, Android, web, and API environments, with SDKs for iOS, Android, React Native, Flutter, and JavaScript. Teams can collect user events,…

Read the review →
  1. PushwooshMobile Marketing Automation Software 9.2Free plan
  2. NotiflyMobile Marketing Automation Software 7.730-day trial

Strengths and trade-offs

  • Pushwoosh — where it wins

    • Free plan includes all features, unlimited push, and 20,000 monthly email sends
    • Visual journeys combine behavioral triggers, segmentation, personalization, and testing
    • Supports mobile, web, email, SMS, WhatsApp, LINE, and Kakao messaging

    Where it doesn't

    • Usage-based billing requires ongoing monitoring of recipients and monthly activity
    • Channel coverage and pricing vary across Push only, Omnichannel, and Email only plans
    • The Push-only offer is described as limited and may have a stated end date
  • Notifly — where it wins

    • Event- and attribute-based journeys across mobile, web, and API
    • Push, popups, email, SMS, webhooks, and deep links in one platform
    • Analytics, A/B testing, conversion tracking, and raw data exports

    Where it doesn't

    • Integrations are limited to Mixpanel and Amplitude
    • The Enterprise plan uses discounted per-send pricing
    • A card is required to start the 30-day trial

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update