Propensity vs Influ2

Propensity7.7Visit Influ27.4Visit

Higher score Propensity #4 in Account-Based Marketing Software 7.7/10 From $2,000/mo ✓ 3 of 3 features Visit Propensity

vs

Influ2 #5 in Account-Based Marketing Software 7.4/10 Pricing on request ✓ 3 of 3 features Visit Influ2

• Propensity fits best

  Multichannel ABM with revenue attribution

• Influ2 fits best

  Revenue-focused buying-group ABM

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Side by side

Feature	Propensity 7.7/10 Visit ↗	Influ2 7.4/10 Visit ↗
At a glance
Editor score	7.7	7.4
Ranking	#4 in Account-Based Marketing Software	#5 in Account-Based Marketing Software
Best for	Multichannel ABM with revenue attribution	Revenue-focused buying-group ABM
Pricing model	Paid	Paid
Starting price	$2,000/mo	Not published
Free plan	—	Not published
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Email, Live chat, Tickets, Docs	Docs
Compliance	SOC 2, ISO 27001, GDPR	SOC 2, ISO 27001, GDPR
Integrations	15 integrations	11 integrations
Built for	Small business, Mid-market, Enterprise	Mid-market, Enterprise
Features Propensity 3/3 · Influ2 3/3
Intent data	✓	✓
Account personalization	✓	✓
Buying-group support	✓	✓
Specs
Account selection	Firmographic filters; intent signals; CRM imports; CSV uploads; ICP Builder; retargeting	CRM data, sales activity, pipeline stages, ICP matching, and target-contact selection
Campaign channels	Social; Propensity Display Network; native; direct mail; marketing email; contextual ads; geofencing; LinkedIn; Facebook; Google; YouTube; TikTok; Reddit	Display advertising, social media advertising, CRM, marketing automation, sales engagement, Slack, and Microsoft Teams
Account reporting	Revenue	Revenue
Our review
Pros	Builds account audiences with firmographic, intent, and ICP criteria Runs campaigns across ads, email, direct mail, and contextual channels Connects engagement data to Salesforce and HubSpot for CRM attribution	Tracks intent at the individual-contact level across multiple channels Orchestrates buyer journeys across ads, CRM, and sales workflows Reports on buying groups, pipeline progression, and won revenue
Cons	Starts at $2,000 per month with no free plan Advanced advertising channels require higher-priced tiers Broad functionality may exceed the needs of narrow ABM programs	Pricing is available through contact sales only The product is offered through the web platform Its focus is B2B account-based marketing rather than general marketing
Our verdict	Propensity is a web-based account-based marketing platform for B2B growth, marketing, sales, and revenue teams. It combines account audience building, intent data, buying circles, website visitor identification, enrichment, campaign… Read the review →	Influ2 is a web-based account-based marketing platform for B2B marketing and sales teams. It focuses on contact-level intent, named-contact advertising, and coordinated buyer journeys rather than account-level targeting alone. Teams can… Read the review →

Strengths and trade-offs

• Propensity — where it wins

  • Builds account audiences with firmographic, intent, and ICP criteria
  • Runs campaigns across ads, email, direct mail, and contextual channels
  • Connects engagement data to Salesforce and HubSpot for CRM attribution

  Where it doesn't

  • Starts at $2,000 per month with no free plan
  • Advanced advertising channels require higher-priced tiers
  • Broad functionality may exceed the needs of narrow ABM programs

• Influ2 — where it wins

  • Tracks intent at the individual-contact level across multiple channels
  • Orchestrates buyer journeys across ads, CRM, and sales workflows
  • Reports on buying groups, pipeline progression, and won revenue

  Where it doesn't

  • Pricing is available through contact sales only
  • The product is offered through the web platform
  • Its focus is B2B account-based marketing rather than general marketing

• Propensity7.7/10 · From $2,000/mo

  A broad multichannel ABM platform with strong intent, activation, and revenue attribution.

  Visit PropensityFull verdict →
• Influ27.4/10 · Pricing on request

  A revenue-focused ABM platform linking named-buyer engagement to pipeline and revenue.

  Visit Influ2Full verdict →