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Head-to-head · Podcast Analytics Software

Podscribe vs Magellan AI

  • Updated Sep 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Podscribe #7 in Podcast Analytics Software 7.2/10 From $250/mo ✓ 4 of 5 features Visit Podscribe
Magellan AI #8 in Podcast Analytics Software 6.6/10 Pricing on request ✓ 5 of 5 features Visit Magellan AI

Podscribe leads on 0 checks, Magellan AI on 1, and 5 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scorePodscribe · 7.2/10
  • Most featuresMagellan AI · 5 of 5

Podscribe scores higher on our rubric for podcast analytics software: 7.2 against 6.6 out of 10; our editors rank them #7 and #8.

Magellan AI offers retention metrics; Podscribe doesn't publish it.

Podscribe is the better fit for advertisers needing attribution and lift measurement. Magellan AI is the better fit for enterprise advertisers planning podcast campaigns.

  • Podscribe fits best

    Advertisers needing attribution and lift measurement

  • Magellan AI fits best

    Enterprise advertisers planning podcast campaigns

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Feature Podscribe 7.2/10 Visit ↗ Magellan AI 6.6/10 Visit ↗
At a glance
Editor score 7.2 6.6
Ranking #7 in Podcast Analytics Software #8 in Podcast Analytics Software
Best for Advertisers needing attribution and lift measurement Enterprise advertisers planning podcast campaigns
Pricing model Paid Paid
Starting price $250/mo Not published
Free plan — Not published
Free trial — —
Deployment Cloud, Browser extension Cloud
Platforms Web Web
Support Email, Docs Docs
Compliance SOC 2, GDPR GDPR
Integrations 11 integrations 20 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Podscribe 4/5 · Magellan AI 5/5
Unique listeners ✓ ✓
Audience demographics ✓ ✓
Attribution tracking ✓ ✓
Ranking charts ✓ ✓
Retention metrics Not published ✓ (best)
Specs
Tracked shows Not published Not published
Data retention 60 mo Not published
Our review
Pros
  • Connects ad exposure to site visits and purchases with multi-touch attribution
  • Adds incrementality testing, reach, frequency, and audience-overlap reporting
  • Covers podcast, streaming, CTV, video, YouTube, and radio campaigns
  • Verified-download, unique-listenership, demographic, and retention analysis
  • Ad verification, attribution, and incremental-lift measurement in one platform
  • Integrations span attribution, analytics, tag management, commerce, and publishers
Cons
  • Requires a $250 monthly platform fee before usage charges
  • Impression-based pricing adds cost as campaign volume increases
  • No standard free trial is offered
  • Pricing is arranged through a custom demo rather than published plans
  • Its breadth may exceed the needs of teams seeking basic podcast reporting
  • The platform is web-based rather than offered as a native desktop or mobile app
Our verdict

Podscribe is a measurement platform for advertisers, agencies, and publishers running podcast, streaming-audio, YouTube, CTV, video, and radio campaigns. Its core use case is connecting advertising exposure with outcomes through…

Read the review →

Magellan AI is a podcast advertising intelligence and measurement platform for brands, agencies, publishers, and marketers. It supports podcast discovery, media-plan creation, competitive advertising intelligence, ad verification, audience…

Read the review →
  1. PodscribePodcast Analytics Software 7.2From $250/mo
  2. Magellan AIPodcast Analytics Software 6.6Pricing on request

Strengths and trade-offs

  • Podscribe — where it wins

    • Connects ad exposure to site visits and purchases with multi-touch attribution
    • Adds incrementality testing, reach, frequency, and audience-overlap reporting
    • Covers podcast, streaming, CTV, video, YouTube, and radio campaigns

    Where it doesn't

    • Requires a $250 monthly platform fee before usage charges
    • Impression-based pricing adds cost as campaign volume increases
    • No standard free trial is offered

  • Magellan AI — where it wins

    • Verified-download, unique-listenership, demographic, and retention analysis
    • Ad verification, attribution, and incremental-lift measurement in one platform
    • Integrations span attribution, analytics, tag management, commerce, and publishers

    Where it doesn't

    • Pricing is arranged through a custom demo rather than published plans
    • Its breadth may exceed the needs of teams seeking basic podcast reporting
    • The platform is web-based rather than offered as a native desktop or mobile app
  • Podscribe7.2/10 · From $250/mo

    A broad measurement platform for advertisers that need attribution, lift testing, and cross-channel reporting.

    Visit PodscribeFull verdict →
  • Magellan AI6.6/10 · Pricing on request

    A deep podcast advertising analytics suite for enterprise campaign planning and measurement.

    Visit Magellan AIFull verdict →

More comparisons

All podcast analytics software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update