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Head-to-head · Sales Prospecting Software

Persana AI vs Surfe

  • Updated Oct 2026
  • Both researched from official sources
  • 9 checks side by side
Higher score Persana AI #8 in Sales Prospecting Software 8.5/10 Free plan Free plan✓ 6 of 6 features Visit Persana AI
Surfe #12 in Sales Prospecting Software 8.1/10 Free plan Free plan✓ 6 of 6 features Visit Surfe

Persana AI leads on 1 check, Surfe on 1, and 7 are even. Who comes out ahead on the 9 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scorePersana AI · 8.5/10
  • Lowest starting priceSurfe · $39/user/mo
  • Free planboth

Persana AI scores higher on our rubric for sales prospecting software: 8.5 against 8.1 out of 10; our editors rank them #8 and #12.

Surfe is cheaper to start at $39/user/mo against $68/user/mo. Persana AI leads on monthly credits: 2000 credits/mo versus 150 credits/mo.

Persana AI is the better fit for AI-heavy prospect research and outreach. Surfe is the better fit for affordable CRM-connected prospecting.

  • Persana AI fits best

    AI-heavy prospect research and outreach

  • Surfe fits best

    Affordable CRM-connected prospecting

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Persana AI 8.5/10 Visit ↗ Surfe 8.1/10 Visit ↗
At a glance
Editor score 8.5 8.1
Ranking #8 in Sales Prospecting Software #12 in Sales Prospecting Software
Best for AI-heavy prospect research and outreach Affordable CRM-connected prospecting
Pricing model Free plan + paid Free plan + paid
Starting price $68/mo $39/user/mo (best)
Free plan ✓ ✓
Free trial — —
Deployment Cloud, Browser extension Cloud, Browser extension
Platforms Web, Chrome extension Web, Chrome extension
Support Email, Community Email, Community, Docs
Compliance GDPR GDPR, ISO 27001, SSO/SAML
Integrations 16 integrations 9 integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Persana AI 6/6 · Surfe 6/6
Company search ✓ ✓
People search ✓ ✓
Intent signals ✓ ✓
Phone numbers ✓ ✓
Email finder ✓ ✓
CRM sync ✓ ✓
Specs
Monthly credits 2000 credits/mo (best) 150 credits/mo
Our review
Pros
  • Combines company and people search with firmographic and intent signals
  • Adds waterfall email and phone enrichment plus AI research agents
  • Supports sequencing, CRM integrations, scraping, exports, and APIs
  • Free plan includes search, email validation, and limited CRM adding
  • CRM sync, enrichment, buying signals, and AI research in one platform
  • API and MCP access support custom workflows and AI agents
Cons
  • Free plan limits usage to 50 credits, 50 emails, and 5 phones
  • Paid plans display monthly prices but require annual billing
  • Higher tiers reach $600 per month and include fair-use limits on searches
  • Essential provides 1,800 email-find credits per year
  • Advanced integrations and lookalikes start on the Pro plan
  • Enterprise pricing and credits require a custom plan
Our verdict

Persana AI is a sales prospecting and go-to-market platform for sales and revenue teams. It brings together company and people search, decision-maker discovery, email and phone lookup, intent signals, AI research agents, outreach…

Read the review →

Surfe is a sales prospecting and sales intelligence platform for SDRs, BDRs, account executives, RevOps teams, and other go-to-market organizations. It combines company and people search, verified email and mobile enrichment, buying-signal…

Read the review →
  1. Persana AISales Prospecting Software 8.5Free plan
  2. SurfeSales Prospecting Software 8.1Free plan

Strengths and trade-offs

  • Persana AI — where it wins

    • Combines company and people search with firmographic and intent signals
    • Adds waterfall email and phone enrichment plus AI research agents
    • Supports sequencing, CRM integrations, scraping, exports, and APIs

    Where it doesn't

    • Free plan limits usage to 50 credits, 50 emails, and 5 phones
    • Paid plans display monthly prices but require annual billing
    • Higher tiers reach $600 per month and include fair-use limits on searches

  • Surfe — where it wins

    • Free plan includes search, email validation, and limited CRM adding
    • CRM sync, enrichment, buying signals, and AI research in one platform
    • API and MCP access support custom workflows and AI agents

    Where it doesn't

    • Essential provides 1,800 email-find credits per year
    • Advanced integrations and lookalikes start on the Pro plan
    • Enterprise pricing and credits require a custom plan
  • Persana AI8.5/10 · Free plan

    A broad AI prospecting platform with search, enrichment, outreach, and workflow tools.

    Visit Persana AIFull verdict →
  • Surfe8.1/10 · Free plan

    An affordable CRM-connected prospecting platform with search, enrichment, and workflow access.

    Visit SurfeFull verdict →

More comparisons

All sales prospecting software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update