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Head-to-head · Retail Media Advertising Platforms

Perpetua vs Constructor

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Perpetua #6 in Retail Media Advertising Platforms 7.2/10 Paid ✓ 0 of 4 features Visit Perpetua
Constructor #8 in Retail Media Advertising Platforms 6.8/10 Pricing on request ✓ 0 of 4 features Visit Constructor

Perpetua leads on 0 checks, Constructor on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scorePerpetua · 7.2/10

Perpetua scores higher on our rubric for retail media advertising platforms: 7.2 against 6.8 out of 10; our editors rank them #6 and #8.

Perpetua is the better fit for amazon-focused advertisers wanting automation. Constructor is the better fit for retailers prioritizing search and merchandising.

  • Perpetua fits best

    Amazon-focused advertisers wanting automation

  • Constructor fits best

    Retailers prioritizing search and merchandising

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Perpetua 7.2/10 Visit ↗ Constructor 6.8/10 Visit ↗
At a glance
Editor score 7.2 6.8
Ranking #6 in Retail Media Advertising Platforms #8 in Retail Media Advertising Platforms
Best for Amazon-focused advertisers wanting automation Retailers prioritizing search and merchandising
Pricing model Paid Paid
Starting price $695/mo Pricing on request
Free plan — Not checked yet
Free trial — —
Support Live chat, Community, Docs Email, Docs
Integrations 13 integrations 10 integrations
Built for Small business, Mid-market, Enterprise Mid-market, Enterprise
Features Perpetua 0/4 · Constructor 0/4
Retailer-side ad tools Not checked yet Not checked yet
Audience targeting Not checked yet Not checked yet
Sales attribution Not checked yet Not checked yet
Self-serve campaigns Not checked yet Not checked yet
Specs
Retail media networks Not checked yet Not checked yet
Campaign channels Not checked yet Not checked yet
Our review
Pros
  • Automates campaign creation, execution, bidding, and budget optimization.
  • Harvests keywords and provides AI-powered bid optimization.
  • Connects Amazon, Walmart, Instacart, Criteo, and data platforms.
  • Personalizes product ranking using behavioral signals
  • Offers configurable facets, filters, autocomplete, and browse
  • Supports catalog ingestion and commerce connectors
Cons
  • Essentials starts at $695 per month, as does Growth.
  • Hourly reporting and intraday optimization are limited to Growth and above.
  • Premium's price is not stated in the published plan details.
  • No verified retail media campaign execution capabilities
  • Pricing requires a sales conversation and order form
  • Cloud deployment only
Our verdict

Perpetua is retail media optimization software for brands, agencies, startups, and larger consumer packaged goods companies selling online. It automates campaign creation, execution, bidding, keyword harvesting, and budget optimization…

Read the review →

Constructor is a cloud product-discovery platform for ecommerce retailers and brands, with search, browse, recommendations, collections, and quizzes. It is aimed at mid-market and enterprise teams focused on helping shoppers find products…

Read the review →
  1. PerpetuaRetail Media Advertising Platforms 7.2Paid
  2. ConstructorRetail Media Advertising Platforms 6.8Pricing on request

Strengths and trade-offs

  • Perpetua — where it wins

    • Automates campaign creation, execution, bidding, and budget optimization.
    • Harvests keywords and provides AI-powered bid optimization.
    • Connects Amazon, Walmart, Instacart, Criteo, and data platforms.

    Where it doesn't

    • Essentials starts at $695 per month, as does Growth.
    • Hourly reporting and intraday optimization are limited to Growth and above.
    • Premium's price is not stated in the published plan details.

  • Constructor — where it wins

    • Personalizes product ranking using behavioral signals
    • Offers configurable facets, filters, autocomplete, and browse
    • Supports catalog ingestion and commerce connectors

    Where it doesn't

    • No verified retail media campaign execution capabilities
    • Pricing requires a sales conversation and order form
    • Cloud deployment only

More comparisons

All retail media advertising platforms comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update