Head-to-head · Ecommerce Analytics Software
PayHelm vs TrueProfit
PayHelm leads on 2 checks, TrueProfit on 0, and 4 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scorePayHelm · 7.2/10
- Lowest starting pricePayHelm · $20/user/mo
- Free planonly PayHelm
- Free trialboth
PayHelm scores higher on our rubric for ecommerce analytics software: 7.2 against 7.0 out of 10; our editors rank them #17 and #20.
PayHelm offers free plan; TrueProfit doesn't. PayHelm is cheaper to start at $20/mo against $35/mo.
PayHelm is the better fit for budget-conscious stores needing broad reporting. TrueProfit is the better fit for affordable real-time profit and ad analytics.
- PayHelm fits best
Budget-conscious stores needing broad reporting
- TrueProfit fits best
Affordable real-time profit and ad analytics
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Side by side
| Feature | PayHelm 7.2/10 Visit ↗ | TrueProfit 7.0/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 7.2 | 7.0 |
| Ranking | #17 in Ecommerce Analytics Software | #20 in Ecommerce Analytics Software |
| Best for | Budget-conscious stores needing broad reporting | Affordable real-time profit and ad analytics |
| Pricing model | Free plan + paid | Paid |
| Starting price | $20/user/mo (best) | $35/mo |
| Free plan | ✓ (best) | — |
| Free trial | 14 days | 14 days |
| Free trial length | 14 days · no card needed | 14 days |
| Deployment | Cloud, Mobile | Cloud, Mobile |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Support | Email, Live chat, Docs | Email, Live chat, Community, Docs |
| Compliance | SOC 2 | GDPR |
| Integrations | 180+ integrations | 20 integrations |
| Built for | Solo, Small business, Mid-market, Enterprise | Small business, Enterprise |
| Features PayHelm 4/4 · TrueProfit 4/4 | ||
| Marketing attribution | ✓ | ✓ |
| Profitability reporting | ✓ | ✓ |
| Customer cohorts | ✓ | ✓ |
| Product margin tracking | ✓ | ✓ |
| Specs | ||
| Storefront platforms | Shopify, BigCommerce, WooCommerce, Magento, Wix | Shopify, TikTok Shop |
| Data retention | 12 months | Not checked yet |
| Data refresh frequency | Realtime | Realtime |
| Our review | ||
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| Our verdict | PayHelm is an ecommerce analytics platform for online retailers, agencies, and larger commerce teams. It brings store, marketplace, advertising, payment, fulfillment, and marketing data into unified dashboards and reports. Its coverage… Read the review → |
TrueProfit is an ecommerce analytics platform for Shopify and TikTok Shop merchants, with web, iOS, and Android access. It consolidates orders, product costs, shipping, fees, advertising spend, and other expenses into revenue, profit,… Read the review → |
Strengths and trade-offs
PayHelm — where it wins
- Free plan includes 300+ metrics and 10 users
- Unifies store, marketplace, advertising, payment, and customer data
- Real-time reporting across web, mobile, and API
Where it doesn't
- Paid plans add cost per user or based on sales volume
- Advanced capabilities are concentrated in higher-tier plans
- Enterprise features are aimed at larger commerce teams
TrueProfit — where it wins
- Real-time profit and loss dashboard with product margins
- Marketing attribution across multiple advertising channels
- COGS, shipping, fulfillment, and ad-spend synchronization
Where it doesn't
- Storefront support is limited to Shopify and TikTok Shop
- No free plan and annual billing is not offered
- Non-refundable terms may limit flexibility after purchase
- PayHelm7.2/10 · Free plan · 14-day trial
A broad ecommerce analytics suite with a useful free plan and real-time reporting.
Visit PayHelmFull verdict → - TrueProfit7.0/10 · 14-day trial
A focused analytics suite for tracking ecommerce profit, costs, margins, and ad performance.
Visit TrueProfitFull verdict →
All ecommerce analytics software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
Last updated · How we research and update