Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Ecommerce Analytics Software

PayHelm vs Profitario

  • Updated Nov 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score PayHelm #17 in Ecommerce Analytics Software 7.2/10 Free plan · 14-day trial Free planFree trial✓ 4 of 4 features Visit PayHelm
Profitario #21 in Ecommerce Analytics Software 6.9/10 Free plan · 14-day trial Free planFree trial✓ 4 of 4 features Visit Profitario

PayHelm leads on 1 check, Profitario on 0, and 5 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scorePayHelm · 7.2/10
  • Lowest starting pricePayHelm · $20/user/mo
  • Free planboth
  • Free trialboth

PayHelm scores higher on our rubric for ecommerce analytics software: 7.2 against 6.9 out of 10; our editors rank them #17 and #21.

PayHelm is cheaper to start at $20/mo against $30/mo.

PayHelm is the better fit for budget-conscious stores needing broad reporting. Profitario is the better fit for small Shopify stores wanting free profit analytics.

  • PayHelm fits best

    Budget-conscious stores needing broad reporting

  • Profitario fits best

    Small Shopify stores wanting free profit analytics

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature PayHelm 7.2/10 Visit ↗ Profitario 6.9/10 Visit ↗
At a glance
Editor score 7.2 6.9
Ranking #17 in Ecommerce Analytics Software #21 in Ecommerce Analytics Software
Best for Budget-conscious stores needing broad reporting Small Shopify stores wanting free profit analytics
Pricing model Free plan + paid Free plan + paid
Starting price $20/user/mo (best) $30/mo
Free plan ✓ ✓
Free trial 14 days 14 days
Free trial length 14 days · no card needed 14 days · no card needed
Deployment Cloud, Mobile Cloud, Browser extension
Platforms Web, iOS, Android Web
Support Email, Live chat, Docs Email, Live chat, Docs
Integrations 180+ integrations 26+ integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features PayHelm 4/4 · Profitario 4/4
Marketing attribution ✓ ✓
Profitability reporting ✓ ✓
Customer cohorts ✓ ✓
Product margin tracking ✓ ✓
Specs
Storefront platforms Shopify, BigCommerce, WooCommerce, Magento, Wix Shopify
Data retention 12 months Not checked yet
Data refresh frequency Realtime Realtime
Our review
Pros
  • Free plan includes 300+ metrics and 10 users
  • Unifies store, marketplace, advertising, payment, and customer data
  • Real-time reporting across web, mobile, and API
  • Real-time P&L, margin and per-order profit reporting
  • Attribution and ROAS reporting across major ad platforms
  • Cohort, LTV and product-level profitability analysis
Cons
  • Paid plans add cost per user or based on sales volume
  • Advanced capabilities are concentrated in higher-tier plans
  • Enterprise features are aimed at larger commerce teams
  • Storefront support is centered on Shopify
  • Advanced capabilities require paid plans
  • Enterprise pricing requires contacting sales
Our verdict

PayHelm is an ecommerce analytics platform for online retailers, agencies, and larger commerce teams. It brings store, marketplace, advertising, payment, fulfillment, and marketing data into unified dashboards and reports. Its coverage…

Read the review →

Profitario is a web and API profit analytics application for Shopify merchants. It connects store, advertising, supplier, shipping and payment data, then attributes costs to individual orders. Dashboards and reports cover revenue, COGS,…

Read the review →
  1. PayHelmEcommerce Analytics Software 7.2Free plan · 14-day trial
  2. ProfitarioEcommerce Analytics Software 6.9Free plan · 14-day trial

Strengths and trade-offs

  • PayHelm — where it wins

    • Free plan includes 300+ metrics and 10 users
    • Unifies store, marketplace, advertising, payment, and customer data
    • Real-time reporting across web, mobile, and API

    Where it doesn't

    • Paid plans add cost per user or based on sales volume
    • Advanced capabilities are concentrated in higher-tier plans
    • Enterprise features are aimed at larger commerce teams

  • Profitario — where it wins

    • Real-time P&L, margin and per-order profit reporting
    • Attribution and ROAS reporting across major ad platforms
    • Cohort, LTV and product-level profitability analysis

    Where it doesn't

    • Storefront support is centered on Shopify
    • Advanced capabilities require paid plans
    • Enterprise pricing requires contacting sales
  • PayHelm7.2/10 · Free plan · 14-day trial

    A broad ecommerce analytics suite with a useful free plan and real-time reporting.

    Visit PayHelmFull verdict →
  • Profitario6.9/10 · Free plan · 14-day trial

    A strong free starting point for Shopify stores that need profit visibility.

    Visit ProfitarioFull verdict →

All ecommerce analytics software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update