Head-to-head · Ecommerce Analytics Software
PayHelm vs Conjura
PayHelm leads on 1 check, Conjura on 1, and 4 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scorePayHelm · 7.2/10
- Lowest starting priceConjura · $19.99/mo
- Free planonly PayHelm
- Free trialonly PayHelm
PayHelm scores higher on our rubric for ecommerce analytics software: 7.2 against 6.8 out of 10; our editors rank them #17 and #22.
PayHelm offers free plan; Conjura doesn't. Conjura is cheaper to start at $19.99/mo against $20/mo. On data refresh frequency, Conjura gives you Daily where PayHelm offers Realtime.
PayHelm is the better fit for budget-conscious stores needing broad reporting. Conjura is the better fit for profit-focused multi-store ecommerce teams.
- PayHelm fits best
Budget-conscious stores needing broad reporting
- Conjura fits best
Profit-focused multi-store ecommerce teams
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Side by side
| Feature | PayHelm 7.2/10 Visit ↗ | Conjura 6.8/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 7.2 | 6.8 |
| Ranking | #17 in Ecommerce Analytics Software | #22 in Ecommerce Analytics Software |
| Best for | Budget-conscious stores needing broad reporting | Profit-focused multi-store ecommerce teams |
| Pricing model | Free plan + paid | Paid |
| Starting price | $20/user/mo | $19.99/mo (best) |
| Free plan | ✓ (best) | — |
| Free trial | 14 days | — |
| Deployment | Cloud, Mobile | Cloud |
| Platforms | Web, iOS, Android | Web |
| Support | Email, Live chat, Docs | Email, Docs |
| Integrations | 180+ integrations | 20 integrations |
| Built for | Solo, Small business, Mid-market, Enterprise | Small business, Mid-market |
| Features PayHelm 4/4 · Conjura 4/4 | ||
| Marketing attribution | ✓ | ✓ |
| Profitability reporting | ✓ | ✓ |
| Customer cohorts | ✓ | ✓ |
| Product margin tracking | ✓ | ✓ |
| Specs | ||
| Storefront platforms | Shopify, BigCommerce, WooCommerce, Magento, Wix | Shopify, BigCommerce, WooCommerce, Magento |
| Data retention | 12 months | Not checked yet |
| Data refresh frequency | Realtime | Daily |
| Our review | ||
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| Our verdict | PayHelm is an ecommerce analytics platform for online retailers, agencies, and larger commerce teams. It brings store, marketplace, advertising, payment, fulfillment, and marketing data into unified dashboards and reports. Its coverage… Read the review → |
Conjura is a web-based ecommerce analytics platform from Wayflyer for brands and small businesses that need a consolidated view of profitability, marketing, customers, orders, products and inventory. It connects ecommerce, advertising,… Read the review → |
Strengths and trade-offs
PayHelm — where it wins
- Free plan includes 300+ metrics and 10 users
- Unifies store, marketplace, advertising, payment, and customer data
- Real-time reporting across web, mobile, and API
Where it doesn't
- Paid plans add cost per user or based on sales volume
- Advanced capabilities are concentrated in higher-tier plans
- Enterprise features are aimed at larger commerce teams
Conjura — where it wins
- SKU-level contribution profit and product margin reporting
- Cohorts, retention and lifetime-value analysis
- Connections for four major ecommerce storefront platforms
Where it doesn't
- No free plan
- Advanced connectors start with the Growth or Scale plans
- Annual GMV tier applies and should be checked before purchase
- PayHelm7.2/10 · Free plan · 14-day trial
A broad ecommerce analytics suite with a useful free plan and real-time reporting.
Visit PayHelmFull verdict → - Conjura6.8/10 · Paid
Conjura connects commerce and advertising data to explain profit, growth and inventory.
Visit ConjuraFull verdict →
All ecommerce analytics software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
Last updated · How we research and update

