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Head-to-head · Ecommerce Analytics Software

PayHelm vs Conjura

  • Updated Nov 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score PayHelm #17 in Ecommerce Analytics Software 7.2/10 Free plan · 14-day trial Free planFree trial✓ 4 of 4 features Visit PayHelm

PayHelm leads on 1 check, Conjura on 1, and 4 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scorePayHelm · 7.2/10
  • Lowest starting priceConjura · $19.99/mo
  • Free planonly PayHelm
  • Free trialonly PayHelm

PayHelm scores higher on our rubric for ecommerce analytics software: 7.2 against 6.8 out of 10; our editors rank them #17 and #22.

PayHelm offers free plan; Conjura doesn't. Conjura is cheaper to start at $19.99/mo against $20/mo. On data refresh frequency, Conjura gives you Daily where PayHelm offers Realtime.

PayHelm is the better fit for budget-conscious stores needing broad reporting. Conjura is the better fit for profit-focused multi-store ecommerce teams.

  • PayHelm fits best

    Budget-conscious stores needing broad reporting

  • Conjura fits best

    Profit-focused multi-store ecommerce teams

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature PayHelm 7.2/10 Visit ↗ Conjura 6.8/10 Visit ↗
At a glance
Editor score 7.2 6.8
Ranking #17 in Ecommerce Analytics Software #22 in Ecommerce Analytics Software
Best for Budget-conscious stores needing broad reporting Profit-focused multi-store ecommerce teams
Pricing model Free plan + paid Paid
Starting price $20/user/mo $19.99/mo (best)
Free plan ✓ (best) —
Free trial 14 days —
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web
Support Email, Live chat, Docs Email, Docs
Integrations 180+ integrations 20 integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market
Features PayHelm 4/4 · Conjura 4/4
Marketing attribution ✓ ✓
Profitability reporting ✓ ✓
Customer cohorts ✓ ✓
Product margin tracking ✓ ✓
Specs
Storefront platforms Shopify, BigCommerce, WooCommerce, Magento, Wix Shopify, BigCommerce, WooCommerce, Magento
Data retention 12 months Not checked yet
Data refresh frequency Realtime Daily
Our review
Pros
  • Free plan includes 300+ metrics and 10 users
  • Unifies store, marketplace, advertising, payment, and customer data
  • Real-time reporting across web, mobile, and API
  • SKU-level contribution profit and product margin reporting
  • Cohorts, retention and lifetime-value analysis
  • Connections for four major ecommerce storefront platforms
Cons
  • Paid plans add cost per user or based on sales volume
  • Advanced capabilities are concentrated in higher-tier plans
  • Enterprise features are aimed at larger commerce teams
  • No free plan
  • Advanced connectors start with the Growth or Scale plans
  • Annual GMV tier applies and should be checked before purchase
Our verdict

PayHelm is an ecommerce analytics platform for online retailers, agencies, and larger commerce teams. It brings store, marketplace, advertising, payment, fulfillment, and marketing data into unified dashboards and reports. Its coverage…

Read the review →

Conjura is a web-based ecommerce analytics platform from Wayflyer for brands and small businesses that need a consolidated view of profitability, marketing, customers, orders, products and inventory. It connects ecommerce, advertising,…

Read the review →
  1. PayHelmEcommerce Analytics Software 7.2Free plan · 14-day trial
  2. ConjuraEcommerce Analytics Software 6.8Paid

Strengths and trade-offs

  • PayHelm — where it wins

    • Free plan includes 300+ metrics and 10 users
    • Unifies store, marketplace, advertising, payment, and customer data
    • Real-time reporting across web, mobile, and API

    Where it doesn't

    • Paid plans add cost per user or based on sales volume
    • Advanced capabilities are concentrated in higher-tier plans
    • Enterprise features are aimed at larger commerce teams
  • Conjura — where it wins

    • SKU-level contribution profit and product margin reporting
    • Cohorts, retention and lifetime-value analysis
    • Connections for four major ecommerce storefront platforms

    Where it doesn't

    • No free plan
    • Advanced connectors start with the Growth or Scale plans
    • Annual GMV tier applies and should be checked before purchase
  • PayHelm7.2/10 · Free plan · 14-day trial

    A broad ecommerce analytics suite with a useful free plan and real-time reporting.

    Visit PayHelmFull verdict →
  • Conjura6.8/10 · Paid

    Conjura connects commerce and advertising data to explain profit, growth and inventory.

    Visit ConjuraFull verdict →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update