Oracle Responsys vs CleverTap

Oracle Responsys8.7Visit CleverTap8.5Visit

Higher score Oracle Responsys #6 in Customer Engagement Software 8.7/10 Pricing on request ✓ 0 of 4 features Try Oracle Responsys

vs

CleverTap #8 in Customer Engagement Software 8.5/10 30-day trial Free trial✓ 0 of 4 features Visit CleverTap

• Oracle Responsys fits best

  Large enterprises running cross-channel campaigns

• CleverTap fits best

  Teams needing affordable omnichannel customer journeys

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature	Oracle Responsys 8.7/10 Visit ↗	CleverTap 8.5/10 Visit ↗
At a glance
Editor score	8.7	8.5
Ranking	#6 in Customer Engagement Software	#8 in Customer Engagement Software
Best for	Large enterprises running cross-channel campaigns	Teams needing affordable omnichannel customer journeys
Pricing model	Paid	Paid
Starting price	Pricing on request	—
Free plan	Not checked yet	—
Free trial	—	30 days
Deployment	Cloud	Cloud, Mobile
Platforms	Web	Web, iOS, Android
Support	Community, Docs	Tickets, Docs
Compliance	SSO/SAML	SOC 2, ISO 27001, GDPR, HIPAA, 2FA
Integrations	4 integrations	20 integrations
Built for	Enterprise	Small business, Mid-market, Enterprise
Features Oracle Responsys 0/4 · CleverTap 0/4
Campaign automation	Not checked yet	Not checked yet
In-app engagement	Not checked yet	Not checked yet
Audience segmentation	Not checked yet	Not checked yet
Mobile push	Not checked yet	Not checked yet
Specs
Engagement channels	Not checked yet	Not checked yet
Included contacts	Not checked yet	Not checked yet
Our review
Pros	Coordinates email, SMS, mobile, push and web messaging Combines audience targeting with event-driven customer journeys Includes forms, personalization, testing and campaign reporting	Omnichannel messaging across email, push, in-app, web, SMS, WhatsApp, and RCS Multi-step journeys with branching, goals, segmentation, and monitoring AI-assisted orchestration, experimentation, analytics, and recommendations
Cons	Subscriptions require contacting Oracle for pricing Integration details emphasize Oracle and enterprise applications Support channels listed are community and documentation	No free plan is available Pro and Ultimate pricing requires a demo Pricing is based on Monthly Active Users or Data Points
Our verdict	Oracle Responsys is a cloud-based campaign management platform for B2C marketing teams coordinating customer engagement across channels. It brings together email, SMS, mobile, push and web messaging with audience segmentation, event-driven… Read the review →	CleverTap is a cloud and mobile customer engagement platform for digital consumer brands. It combines behavioral data, segmentation, personalization, experimentation, analytics, and campaign orchestration in one system. Teams can… Read the review →

Strengths and trade-offs

• Oracle Responsys — where it wins

  • Coordinates email, SMS, mobile, push and web messaging
  • Combines audience targeting with event-driven customer journeys
  • Includes forms, personalization, testing and campaign reporting

  Where it doesn't

  • Subscriptions require contacting Oracle for pricing
  • Integration details emphasize Oracle and enterprise applications
  • Support channels listed are community and documentation

• CleverTap — where it wins

  • Omnichannel messaging across email, push, in-app, web, SMS, WhatsApp, and RCS
  • Multi-step journeys with branching, goals, segmentation, and monitoring
  • AI-assisted orchestration, experimentation, analytics, and recommendations

  Where it doesn't

  • No free plan is available
  • Pro and Ultimate pricing requires a demo
  • Pricing is based on Monthly Active Users or Data Points

• Oracle Responsys8.7/10 · Pricing on request

  Enterprise B2C teams get coordinated campaigns, event-driven journeys and personalization.

  Try Oracle ResponsysFull verdict →
• CleverTap8.5/10 · 30-day trial

  Broad omnichannel journeys and analytics for teams managing digital customer engagement.

  Visit CleverTapFull verdict →