Optimizely Web Experimentation vs Kameleoon

Optimizely Web Experimentation9.0Visit Kameleoon8.6Visit

Higher score Optimizely Web Experimentation #2 in Conversion Rate Optimisation Tools 9.0/10 Pricing on request ✓ 1 of 4 features Visit Optimizely

vs

Kameleoon #5 in Conversion Rate Optimisation Tools 8.6/10 30-day trial Free trial✓ 1 of 4 features Visit Kameleoon

• Optimizely Web Experimentation fits best

  Mid-market and enterprise web experimentation teams

• Kameleoon fits best

  Mid-market and enterprise optimization teams

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Side by side

Feature	Optimizely Web Experimentation 9.0/10 Visit ↗	Kameleoon 8.6/10 Visit ↗
At a glance
Editor score	9.0	8.6
Ranking	#2 in Conversion Rate Optimisation Tools	#5 in Conversion Rate Optimisation Tools
Best for	Mid-market and enterprise web experimentation teams	Mid-market and enterprise optimization teams
Pricing model	Paid	Paid
Starting price	Pricing on request	$495/mo
Free plan	Not checked yet	—
Free trial	—	30 days
Deployment	Cloud	Cloud, Mobile
Platforms	Web	Web, iOS, Android
Support	Docs	Email, Phone, Docs
Built for	Mid-market, Enterprise	Mid-market, Enterprise
Features Optimizely Web Experimentation 1/4 · Kameleoon 1/4
Visual editor	✓	✓
Heatmaps	Not checked yet	Not checked yet
Session recordings	Not checked yet	Not checked yet
Personalisation	Not checked yet	Not checked yet
Specs
Experiment types	Not checked yet	Not checked yet
Monthly visitors	Not checked yet	Not checked yet
Our review
Pros	Runs A/B, multivariate and split-URL experiments Visual editor supports creating test variants Audience targeting pairs with results and statistical analysis	Run A/B tests across web, iOS, Android, and server-side SDKs Combine audience targeting, feature flags, and progressive rollouts Approval workflows and audit logs support experiment governance
Cons	Pricing requires contacting sales Testing is client-side, with no server-side testing Support channel listed is documentation	PBX Starter starts at $495 per month No free plan is available Broader experimentation capabilities are listed as add-ons or Enterprise features
Our verdict	Optimizely Web Experimentation is a hosted platform for marketing, product, and growth teams that want to run controlled tests on websites and other digital experiences. Its core toolkit covers A/B, multivariate, and split-URL experiments,… Read the review →	Kameleoon brings web, mobile, and server-side experimentation into one platform for marketing, product, and engineering teams. Its scope includes A/B and A/B/n experiments, feature experimentation, audience targeting, feature flags, and… Read the review →

Strengths and trade-offs

• Optimizely Web Experimentation — where it wins

  • Runs A/B, multivariate and split-URL experiments
  • Visual editor supports creating test variants
  • Audience targeting pairs with results and statistical analysis

  Where it doesn't

  • Pricing requires contacting sales
  • Testing is client-side, with no server-side testing
  • Support channel listed is documentation

• Kameleoon — where it wins

  • Run A/B tests across web, iOS, Android, and server-side SDKs
  • Combine audience targeting, feature flags, and progressive rollouts
  • Approval workflows and audit logs support experiment governance

  Where it doesn't

  • PBX Starter starts at $495 per month
  • No free plan is available
  • Broader experimentation capabilities are listed as add-ons or Enterprise features

• Optimizely Web Experimentation9.0/10 · Pricing on request

  A hosted web testing platform for teams running targeted experiments and analyzing results.

  Visit OptimizelyFull verdict →
• Kameleoon8.6/10 · 30-day trial

  A broad testing and feature-flag platform for teams ready to pay for experimentation.

  Visit KameleoonFull verdict →