Optimizely Web Experimentation vs Conductrics

Optimizely Web Experimentation9.0Visit Conductrics8.4Visit

Higher score Optimizely Web Experimentation #2 in Conversion Rate Optimisation Tools 9.0/10 Pricing on request ✓ 1 of 4 features Visit Optimizely

vs

Conductrics #7 in Conversion Rate Optimisation Tools 8.4/10 Pricing on request ✓ 1 of 4 features Visit Conductrics

• Optimizely Web Experimentation fits best

  Mid-market and enterprise web experimentation teams

• Conductrics fits best

  Teams needing adaptive web and mobile experiments

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Side by side

Feature	Optimizely Web Experimentation 9.0/10 Visit ↗	Conductrics 8.4/10 Visit ↗
At a glance
Editor score	9.0	8.4
Ranking	#2 in Conversion Rate Optimisation Tools	#7 in Conversion Rate Optimisation Tools
Best for	Mid-market and enterprise web experimentation teams	Teams needing adaptive web and mobile experiments
Pricing model	Paid	Paid
Starting price	Pricing on request	Pricing on request
Free plan	Not checked yet	Not checked yet
Free trial	—	—
Deployment	Cloud	Cloud, Self-hosted, Mobile, Browser extension
Platforms	Web	Web, iOS, Android, Chrome extension
Support	Docs	Email, Community, Docs
Built for	Mid-market, Enterprise	Mid-market, Enterprise
Features Optimizely Web Experimentation 1/4 · Conductrics 1/4
Visual editor	✓	✓
Heatmaps	Not checked yet	Not checked yet
Session recordings	Not checked yet	Not checked yet
Personalisation	Not checked yet	Not checked yet
Specs
Experiment types	Not checked yet	Not checked yet
Monthly visitors	Not checked yet	Not checked yet
Our review
Pros	Runs A/B, multivariate and split-URL experiments Visual editor supports creating test variants Audience targeting pairs with results and statistical analysis	Combines A/B and multivariate tests with contextual-bandit optimization Supports visual editing, targeting, and guardrail metrics Offers mobile SDKs, REST APIs, and self-hosted deployment
Cons	Pricing requires contacting sales Testing is client-side, with no server-side testing Support channel listed is documentation	Pricing is handled through a demo or sales conversation Its broad toolkit may exceed the needs of simple testing Implementation options include API-based work for engineering teams
Our verdict	Optimizely Web Experimentation is a hosted platform for marketing, product, and growth teams that want to run controlled tests on websites and other digital experiences. Its core toolkit covers A/B, multivariate, and split-URL experiments,… Read the review →	Conductrics is an experimentation platform for product, marketing, data, and engineering teams working across web, mobile, and backend services. It supports A/B and multivariate testing, personalization, adaptive optimization, and surveys… Read the review →

Strengths and trade-offs

• Optimizely Web Experimentation — where it wins

  • Runs A/B, multivariate and split-URL experiments
  • Visual editor supports creating test variants
  • Audience targeting pairs with results and statistical analysis

  Where it doesn't

  • Pricing requires contacting sales
  • Testing is client-side, with no server-side testing
  • Support channel listed is documentation

• Conductrics — where it wins

  • Combines A/B and multivariate tests with contextual-bandit optimization
  • Supports visual editing, targeting, and guardrail metrics
  • Offers mobile SDKs, REST APIs, and self-hosted deployment

  Where it doesn't

  • Pricing is handled through a demo or sales conversation
  • Its broad toolkit may exceed the needs of simple testing
  • Implementation options include API-based work for engineering teams

• Optimizely Web Experimentation9.0/10 · Pricing on request

  A hosted web testing platform for teams running targeted experiments and analyzing results.

  Visit OptimizelyFull verdict →
• Conductrics8.4/10 · Pricing on request

  A web and mobile experimentation platform with adaptive optimization and server-side options.

  Visit ConductricsFull verdict →