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Head-to-head · Conversion Rate Optimisation Tools

Optimizely Web Experimentation vs Convert Experiences

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Optimizely Web Experimentation #2 in Conversion Rate Optimisation Tools 9.0/10 Pricing on request ✓ 1 of 4 features Visit Optimizely
Convert Experiences #4 in Conversion Rate Optimisation Tools 8.7/10 15-day trial Free trial✓ 1 of 4 features Visit site

Optimizely Web Experimentation leads on 0 checks, Convert Experiences on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreOptimizely Web Experimentation · 9.0/10
  • Free trialonly Convert Experiences

Optimizely Web Experimentation scores higher on our rubric for conversion rate optimisation tools: 9.0 against 8.7 out of 10; our editors rank them #2 and #4.

Optimizely Web Experimentation is the better fit for mid-market and enterprise web experimentation teams. Convert Experiences is the better fit for teams needing full-stack tests and broad integrations.

  • Optimizely Web Experimentation fits best

    Mid-market and enterprise web experimentation teams

  • Convert Experiences fits best

    Teams needing full-stack tests and broad integrations

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Side by side

Feature Optimizely Web Experimentation 9.0/10 Visit ↗ Convert Experiences 8.7/10 Visit ↗
At a glance
Editor score 9.0 8.7
Ranking #2 in Conversion Rate Optimisation Tools #4 in Conversion Rate Optimisation Tools
Best for Mid-market and enterprise web experimentation teams Teams needing full-stack tests and broad integrations
Pricing model Paid Paid
Starting price Pricing on request —
Free plan Not checked yet —
Free trial — 15 days
Deployment Cloud Cloud, Mobile
Platforms Web Web, iOS, Android
Support Docs Email, Live chat, Phone, Docs
Built for Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Optimizely Web Experimentation 1/4 · Convert Experiences 1/4
Visual editor ✓ ✓
Heatmaps Not checked yet Not checked yet
Session recordings Not checked yet Not checked yet
Personalisation Not checked yet Not checked yet
Specs
Experiment types Not checked yet Not checked yet
Monthly visitors Not checked yet Not checked yet
Our review
Pros
  • Runs A/B, multivariate and split-URL experiments
  • Visual editor supports creating test variants
  • Audience targeting pairs with results and statistical analysis
  • Runs visual web tests alongside server-side and mobile experiments.
  • Combines audience targeting, feature flags, and gradual rollouts.
  • Connects with analytics and commerce tools, including GA4 and Shopify.
Cons
  • Pricing requires contacting sales
  • Testing is client-side, with no server-side testing
  • Support channel listed is documentation
  • There is no free plan.
  • The Growth plan does not include multivariate or multi-page testing.
  • Enterprise pricing requires contacting sales.
Our verdict

Optimizely Web Experimentation is a hosted platform for marketing, product, and growth teams that want to run controlled tests on websites and other digital experiences. Its core toolkit covers A/B, multivariate, and split-URL experiments,…

Read the review →

Convert Experiences brings web, server-side, and mobile experimentation into one platform for marketers, growth teams, developers, ecommerce teams, and CRO agencies. Teams can create browser-based tests with visual or code editors, or work…

Read the review →
  1. Optimizely Web ExperimentationConversion Rate Optimisation Tools 9.0Pricing on request
  2. Convert ExperiencesConversion Rate Optimisation Tools 8.715-day trial

Strengths and trade-offs

  • Optimizely Web Experimentation — where it wins

    • Runs A/B, multivariate and split-URL experiments
    • Visual editor supports creating test variants
    • Audience targeting pairs with results and statistical analysis

    Where it doesn't

    • Pricing requires contacting sales
    • Testing is client-side, with no server-side testing
    • Support channel listed is documentation

  • Convert Experiences — where it wins

    • Runs visual web tests alongside server-side and mobile experiments.
    • Combines audience targeting, feature flags, and gradual rollouts.
    • Connects with analytics and commerce tools, including GA4 and Shopify.

    Where it doesn't

    • There is no free plan.
    • The Growth plan does not include multivariate or multi-page testing.
    • Enterprise pricing requires contacting sales.
  • Optimizely Web Experimentation9.0/10 · Pricing on request

    A hosted web testing platform for teams running targeted experiments and analyzing results.

    Visit OptimizelyFull verdict →
  • Convert Experiences8.7/10 · 15-day trial

    A broad experimentation suite for teams running tests across web, server-side, and mobile.

    Visit siteFull verdict →

More comparisons

All conversion rate optimisation tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update