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Head-to-head · Conversion Rate Optimisation Tools

GrowthBook vs Kameleoon

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score GrowthBook #3 in Conversion Rate Optimisation Tools 8.8/10 Free plan Free plan✓ 1 of 4 features Visit GrowthBook
Kameleoon #5 in Conversion Rate Optimisation Tools 8.6/10 30-day trial Free trial✓ 1 of 4 features Visit Kameleoon

GrowthBook leads on 1 check, Kameleoon on 0, and 1 is even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreGrowthBook · 8.8/10
  • Free planonly GrowthBook
  • Free trialonly Kameleoon

GrowthBook scores higher on our rubric for conversion rate optimisation tools: 8.8 against 8.6 out of 10; our editors rank them #3 and #5.

GrowthBook offers free plan; Kameleoon doesn't.

GrowthBook is the better fit for teams wanting flexible, warehouse-native experimentation. Kameleoon is the better fit for mid-market and enterprise optimization teams.

  • GrowthBook fits best

    Teams wanting flexible, warehouse-native experimentation

  • Kameleoon fits best

    Mid-market and enterprise optimization teams

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Side by side

Feature GrowthBook 8.8/10 Visit ↗ Kameleoon 8.6/10 Visit ↗
At a glance
Editor score 8.8 8.6
Ranking #3 in Conversion Rate Optimisation Tools #5 in Conversion Rate Optimisation Tools
Best for Teams wanting flexible, warehouse-native experimentation Mid-market and enterprise optimization teams
Pricing model Free plan + paid Paid
Starting price — $495/mo
Free plan ✓ (best) —
Free trial — 30 days
Deployment Cloud, Self-hosted, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Live chat, Email, Community, Docs Email, Phone, Docs
Compliance SOC 2, GDPR, HIPAA, SSO/SAML GDPR, HIPAA, SSO/SAML
Integrations 11 integrations 100+ integrations
Built for Solo, Small business, Mid-market, Enterprise Mid-market, Enterprise
Features GrowthBook 1/4 · Kameleoon 1/4
Visual editor ✓ ✓
Heatmaps Not checked yet Not checked yet
Session recordings Not checked yet Not checked yet
Personalisation Not checked yet Not checked yet
Specs
Experiment types Not checked yet Not checked yet
Monthly visitors Not checked yet Not checked yet
Our review
Pros
  • Analyzes experiments using a connected or managed data warehouse
  • Combines A/B tests, bandits, feature flags, and safe rollouts
  • Supports web and mobile SDKs plus cloud and self-hosted deployment
  • Run A/B tests across web, iOS, Android, and server-side SDKs
  • Combine audience targeting, feature flags, and progressive rollouts
  • Approval workflows and audit logs support experiment governance
Cons
  • Pro is priced at $40 per seat per month
  • Advanced governance and access controls sit in higher-tier plans
  • Warehouse setup and experimentation controls may exceed simple CRO needs
  • PBX Starter starts at $495 per month
  • No free plan is available
  • Broader experimentation capabilities are listed as add-ons or Enterprise features
Our verdict

GrowthBook brings experimentation, feature flags, and product analytics together around warehouse-native analysis. It is aimed at engineering, product, data, and growth teams running experimentation programs across web, server, edge, and…

Read the review →

Kameleoon brings web, mobile, and server-side experimentation into one platform for marketing, product, and engineering teams. Its scope includes A/B and A/B/n experiments, feature experimentation, audience targeting, feature flags, and…

Read the review →
  1. GrowthBookConversion Rate Optimisation Tools 8.8Free plan
  2. KameleoonConversion Rate Optimisation Tools 8.630-day trial

Strengths and trade-offs

  • GrowthBook — where it wins

    • Analyzes experiments using a connected or managed data warehouse
    • Combines A/B tests, bandits, feature flags, and safe rollouts
    • Supports web and mobile SDKs plus cloud and self-hosted deployment

    Where it doesn't

    • Pro is priced at $40 per seat per month
    • Advanced governance and access controls sit in higher-tier plans
    • Warehouse setup and experimentation controls may exceed simple CRO needs
  • Kameleoon — where it wins

    • Run A/B tests across web, iOS, Android, and server-side SDKs
    • Combine audience targeting, feature flags, and progressive rollouts
    • Approval workflows and audit logs support experiment governance

    Where it doesn't

    • PBX Starter starts at $495 per month
    • No free plan is available
    • Broader experimentation capabilities are listed as add-ons or Enterprise features

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update