Olo GDP vs Per Diem

Olo GDP7.7Visit Per Diem7.1Visit

Higher score Olo GDP #4 in Restaurant CRM Software 7.7/10 Pricing on request ✓ 4 of 4 features Visit Olo

vs

Per Diem #8 in Restaurant CRM Software 7.1/10 From $49/mo ✓ 4 of 4 features Visit Per Diem

• Olo GDP fits best

  Olo-centered restaurant brands

• Per Diem fits best

  Restaurants wanting low-cost customer marketing

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Side by side

Feature	Olo GDP 7.7/10 Visit ↗	Per Diem 7.1/10 Visit ↗
At a glance
Editor score	7.7	7.1
Ranking	#4 in Restaurant CRM Software	#8 in Restaurant CRM Software
Best for	Olo-centered restaurant brands	Restaurants wanting low-cost customer marketing
Pricing model	Paid	Paid
Starting price	Not published	$49/mo
Free plan	Not published	—
Free trial	—	—
Deployment	Cloud	Cloud, Mobile
Support	Docs	Email, Phone, Docs
Integrations	450+ integrations	4 integrations
Built for	Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Olo GDP 4/4 · Per Diem 4/4
Guest profiles	✓	✓
Visit history	✓	✓
Guest segmentation	✓	✓
POS integration	✓	✓
Specs
Communication channels	Email_and_sms	Email_and_sms
Profile capacity	Not published	Not published
Our review
Pros	Unifies transactional, behavioral, demographic, and offline guest data Connects POS, ordering, loyalty, payments, reservations, web, app, email, and SMS Adds predictive analytics, segmentation, and targeted marketing activation	Searchable profiles combine visit history with customer segmentation Churn insights support personalized win-back offers Email, SMS, and push campaigns are included
Cons	Pricing requires contact with sales Its strongest fit is for brands using Olo-connected systems Marketing activation centers on Olo Engage and other destinations	The integration set centers on Square POS and four listed platforms No free plan is available Advanced SMS credits require separate one-time purchases
Our verdict	Olo GDP is a restaurant-focused customer data platform for hospitality brands managing guest information across multiple locations and systems. It creates unified guest profiles from transactional, behavioral, demographic, and offline… Read the review →	Per Diem is a restaurant CRM and marketing platform for restaurants, cafés, bakeries, and other food businesses using Square POS. It brings together searchable customer profiles, order and visit history, segmentation, customer health… Read the review →

Strengths and trade-offs

• Olo GDP — where it wins

  • Unifies transactional, behavioral, demographic, and offline guest data
  • Connects POS, ordering, loyalty, payments, reservations, web, app, email, and SMS
  • Adds predictive analytics, segmentation, and targeted marketing activation

  Where it doesn't

  • Pricing requires contact with sales
  • Its strongest fit is for brands using Olo-connected systems
  • Marketing activation centers on Olo Engage and other destinations

• Per Diem — where it wins

  • Searchable profiles combine visit history with customer segmentation
  • Churn insights support personalized win-back offers
  • Email, SMS, and push campaigns are included

  Where it doesn't

  • The integration set centers on Square POS and four listed platforms
  • No free plan is available
  • Advanced SMS credits require separate one-time purchases

• Olo GDP7.7/10 · Pricing on request

  A data platform for restaurant brands unifying guest intelligence across Olo-connected systems.

  Visit OloFull verdict →
• Per Diem7.1/10 · From $49/mo

  A low-cost restaurant CRM with customer insights, targeted campaigns, and analytics.

  Visit Per DiemFull verdict →