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Head-to-head · Notification Infrastructure Software

Novu vs OneSignal

Updated Sep 2026
Both researched from official sources
3 checks side by side

Higher score Novu #3 in Notification Infrastructure Software 8.2/10 Free plan · paid from $30/mo Free plan✓ 1 of 1 features Visit Novu

OneSignal #5 in Notification Infrastructure Software 7.7/10 Free plan · paid from $19/mo Free plan✓ 0 of 1 features Visit OneSignal

Novu leads on 1 check, OneSignal on 1, and 1 is even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

Highest scoreNovu · 8.2/10
Lowest starting priceOneSignal · $19/mo
Free planboth
Most featuresNovu · 1 of 1

Novu scores higher on our rubric for notification infrastructure software: 8.2 against 7.7 out of 10; our editors rank them #3 and #5.

OneSignal is cheaper to start at $19/mo against $30/mo. Novu offers workflow builder; OneSignal doesn't publish it.

Novu is the better fit for open-source teams building cross-channel workflows. OneSignal is the better fit for teams focused on audience-driven mobile and web messaging.

Novu fits best
Open-source teams building cross-channel workflows
OneSignal fits best
Teams focused on audience-driven mobile and web messaging

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Show only differences

Feature	Novu 8.2/10 Visit ↗	OneSignal 7.7/10 Visit ↗
At a glance
Editor score	8.2	7.7
Ranking	#3 in Notification Infrastructure Software	#5 in Notification Infrastructure Software
Best for	Open-source teams building cross-channel workflows	Teams focused on audience-driven mobile and web messaging
Pricing model	Free plan + paid	Free plan + paid
Starting price	$30/mo	$19/mo (best)
Free plan	✓	✓
Free trial	—	—
Deployment	Cloud, Self-hosted	Cloud, Mobile, Browser extension
Platforms	Web	Web, Windows, macOS, iOS, Android, Chrome extension
Support	Community, Docs	Email, Live chat, Docs · 24/7
Compliance	SOC 2, ISO 27001, GDPR, HIPAA, 2FA	SOC 2, ISO 27001, GDPR, HIPAA, 2FA
Integrations	80+ integrations	30+ integrations
Built for	Small business, Mid-market, Enterprise	Solo, Small business, Mid-market, Enterprise
Features Novu 1/1 · OneSignal 0/1
Workflow builder	✓ (best)	Not published
Specs
Channels supported	Email, in-app, SMS, push, chat	Not published
Delivery controls	Workflow routing, conditional steps, delays, digests, throttling, retries, and fallbacks	Not published
Provider options	Both	Not published
Included monthly volume	30000 messages/mo	Not published
SDK languages	TypeScript, Python, Go, PHP, .NET, Java	Not published
Our review
Pros	Supports visual and code-defined workflows with routing and fallbacks Free plan includes five channels and up to 20 workflows Cloud and self-hosted deployment options with SDKs and a REST API	Combines push, in-app, email, SMS/RCS, web push, and Live Activities Visual Journeys, custom event triggers, segmentation, and personalization Analytics, A/B testing, and data exports support campaign refinement
Cons	Free plan is limited to 10,000 workflow runs per month Pro starts at $30/month; higher-volume needs may require pricier plans Enterprise pricing is custom	Growth costs vary with mobile users and web push subscribers Free mobile push and in-app messaging has a 1,000-user limit for new customers Professional and Enterprise require custom annual pricing
Our verdict	Engineering teams building product notifications can use Novu to orchestrate delivery across email, in-app, SMS, push, and chat. Workflows can be configured in a visual editor or defined in code, then triggered through SDKs or a REST API.… Read the review →	OneSignal brings mobile push and in-app messaging together with email, SMS/RCS, web push, and Live Activities in a cloud-based customer engagement platform. App developers, marketers, and businesses can build visual Journeys, trigger… Read the review →

NovuNotification Infrastructure Software 8.2Free plan · paid from $30/mo
OneSignalNotification Infrastructure Software 7.7Free plan · paid from $19/mo

Compare the top tools in

Strengths and trade-offs

Novu — where it wins
- Supports visual and code-defined workflows with routing and fallbacks
- Free plan includes five channels and up to 20 workflows
- Cloud and self-hosted deployment options with SDKs and a REST API
Where it doesn't
- Free plan is limited to 10,000 workflow runs per month
- Pro starts at $30/month; higher-volume needs may require pricier plans
- Enterprise pricing is custom
OneSignal — where it wins
- Combines push, in-app, email, SMS/RCS, web push, and Live Activities
- Visual Journeys, custom event triggers, segmentation, and personalization
- Analytics, A/B testing, and data exports support campaign refinement
Where it doesn't
- Growth costs vary with mobile users and web push subscribers
- Free mobile push and in-app messaging has a 1,000-user limit for new customers
- Professional and Enterprise require custom annual pricing

Novu8.2/10 · Free plan · paid from $30/mo
Build notification workflows across email, in-app, SMS, push, and chat.
Visit Novu Full verdict →
OneSignal7.7/10 · Free plan · paid from $19/mo
Multi-channel messaging with visual journeys, behavioral triggers, and usage-based pricing.
Visit OneSignal Full verdict →

More comparisons

All notification infrastructure software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated 28 Sep 2026 · How we research and update