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Head-to-head · Notification Infrastructure Software

Novu vs Notifly

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Novu #4 in Notification Infrastructure Software 8.8/10 Free plan Free plan✓ 1 of 1 features Visit Novu
Notifly #5 in Notification Infrastructure Software 8.7/10 Free plan · 14-day trial Free planFree trial✓ 1 of 1 features Visit Notifly

Novu leads on 0 checks, Notifly on 2, and 2 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreNovu · 8.8/10
  • Lowest starting priceNotifly · $19/mo
  • Free planboth
  • Free trialonly Notifly

Novu scores higher on our rubric for notification infrastructure software: 8.8 against 8.7 out of 10; our editors rank them #4 and #5.

Notifly is cheaper to start at $19/mo against $30/mo. Notifly leads on included monthly volume: 50000 messages/mo versus 30000 messages/mo.

Novu is the better fit for open-source teams building cross-channel workflows. Notifly is the better fit for teams wanting broad provider choice and workflow controls.

  • Novu fits best

    Open-source teams building cross-channel workflows

  • Notifly fits best

    Teams wanting broad provider choice and workflow controls

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Novu 8.8/10 Visit ↗ Notifly 8.7/10 Visit ↗
At a glance
Editor score 8.8 8.7
Ranking #4 in Notification Infrastructure Software #5 in Notification Infrastructure Software
Best for Open-source teams building cross-channel workflows Teams wanting broad provider choice and workflow controls
Pricing model Free plan + paid Free plan + paid
Starting price $30/mo $19/mo (best)
Free plan ✓ ✓
Free trial — 14 days
Deployment Cloud, Self-hosted Cloud
Platforms Web Web
Support Community, Docs Email, Live chat, Community, Docs
Compliance SOC 2, ISO 27001, GDPR, HIPAA, 2FA GDPR, SSO/SAML, 2FA
Integrations 80+ integrations 70+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Novu 1/1 · Notifly 1/1
Workflow builder ✓ ✓
Specs
Channels supported Email, in-app, SMS, push, chat email, SMS, push, in-app, chat
Delivery controls Workflow routing, conditional steps, delays, digests, throttling, retries, and fallbacks workflow routing, retries, digests, throttling, per-user preferences, generic webhooks
Provider options Both Both
Included monthly volume 30000 messages/mo 50000 messages/mo (best)
SDK languages TypeScript, Python, Go, PHP, .NET, Java JavaScript, TypeScript, Python
Our review
Pros
  • Supports visual and code-defined workflows with routing and fallbacks
  • Free plan includes five channels and up to 20 workflows
  • Cloud and self-hosted deployment options with SDKs and a REST API
  • Routes email, SMS, push, in-app and chat through one service.
  • Offers a visual multi-step editor, digests, throttling and preferences.
  • Free plan includes 70+ providers, five channels and unlimited subscribers.
Cons
  • Free plan is limited to 10,000 workflow runs per month
  • Pro starts at $30/month; higher-volume needs may require pricier plans
  • Enterprise pricing is custom
  • Free plan retains Notifly branding and has community support.
  • Pro activity-feed retention is limited to 7 days.
  • Provider delivery costs are paid separately to connected providers.
Our verdict

Engineering teams building product notifications can use Novu to orchestrate delivery across email, in-app, SMS, push, and chat. Workflows can be configured in a visual editor or defined in code, then triggered through SDKs or a REST API.…

Read the review →

Notifly is hosted notification infrastructure for product teams that need to coordinate messages across email, SMS, push, in-app and chat. A REST API and visual multi-step workflow editor support channel routing, topics, digests,…

Read the review →
  1. NovuNotification Infrastructure Software 8.8Free plan
  2. NotiflyNotification Infrastructure Software 8.7Free plan · 14-day trial

Strengths and trade-offs

  • Novu — where it wins

    • Supports visual and code-defined workflows with routing and fallbacks
    • Free plan includes five channels and up to 20 workflows
    • Cloud and self-hosted deployment options with SDKs and a REST API

    Where it doesn't

    • Free plan is limited to 10,000 workflow runs per month
    • Pro starts at $30/month; higher-volume needs may require pricier plans
    • Enterprise pricing is custom

  • Notifly — where it wins

    • Routes email, SMS, push, in-app and chat through one service.
    • Offers a visual multi-step editor, digests, throttling and preferences.
    • Free plan includes 70+ providers, five channels and unlimited subscribers.

    Where it doesn't

    • Free plan retains Notifly branding and has community support.
    • Pro activity-feed retention is limited to 7 days.
    • Provider delivery costs are paid separately to connected providers.

More comparisons

All notification infrastructure software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update