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Head-to-head · Notification Infrastructure Software

Firebase Cloud Messaging vs Notifly

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Firebase Cloud Messaging #1 in Notification Infrastructure Software 9.0/10 Free plan Free plan✓ 0 of 1 features Visit Firebase
Notifly #5 in Notification Infrastructure Software 8.7/10 Free plan · 14-day trial Free planFree trial✓ 1 of 1 features Visit Notifly

Firebase Cloud Messaging leads on 0 checks, Notifly on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreFirebase Cloud Messaging · 9.0/10
  • Free planboth
  • Free trialonly Notifly
  • Most featuresNotifly · 1 of 1

Firebase Cloud Messaging scores higher on our rubric for notification infrastructure software: 9.0 against 8.7 out of 10; our editors rank them #1 and #5.

Firebase Cloud Messaging is the better fit for free web and mobile push at broad scale. Notifly is the better fit for teams wanting broad provider choice and workflow controls.

  • Firebase Cloud Messaging fits best

    Free web and mobile push at broad scale

  • Notifly fits best

    Teams wanting broad provider choice and workflow controls

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Firebase Cloud Messaging 9.0/10 Visit ↗ Notifly 8.7/10 Visit ↗
At a glance
Editor score 9.0 8.7
Ranking #1 in Notification Infrastructure Software #5 in Notification Infrastructure Software
Best for Free web and mobile push at broad scale Teams wanting broad provider choice and workflow controls
Pricing model Free Free plan + paid
Starting price Free $19/mo
Free plan ✓ ✓
Free trial — 14 days
Deployment Cloud, Mobile, Browser extension Cloud
Platforms Web, iOS, Android Web
Support Tickets, Community, Docs Email, Live chat, Community, Docs
Compliance GDPR GDPR, SSO/SAML, 2FA
Integrations 5 integrations 70+ integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Firebase Cloud Messaging 0/1 · Notifly 1/1
Workflow builder Not checked yet ✓ (best)
Specs
Channels supported Not checked yet email, SMS, push, in-app, chat
Delivery controls Not checked yet workflow routing, retries, digests, throttling, per-user preferences, generic webhooks
Provider options Not checked yet Both
Included monthly volume Not checked yet 50000 messages/mo
SDK languages Not checked yet JavaScript, TypeScript, Python
Our review
Pros
  • No-cost push messaging for web, iOS, and Android
  • Targets devices, groups, topics, segments, and conditions
  • Supports Admin SDK, HTTP v1 API, scheduling, and A/B testing
  • Routes email, SMS, push, in-app and chat through one service.
  • Offers a visual multi-step editor, digests, throttling and preferences.
  • Free plan includes 70+ providers, five channels and unlimited subscribers.
Cons
  • Focused on push notifications rather than multi-channel orchestration
  • Broader Blaze billing can apply to other Firebase or Google Cloud services
  • Targeting and scheduling require Firebase console or API/SDK configuration
  • Free plan retains Notifly branding and has community support.
  • Pro activity-feed retention is limited to 7 days.
  • Provider delivery costs are paid separately to connected providers.
Our verdict

Firebase Cloud Messaging (FCM) delivers notification and data messages to iOS, Android, and web applications. It is designed for app developers building engagement, synchronization, and re-engagement notifications. Messages can target…

Read the review →

Notifly is hosted notification infrastructure for product teams that need to coordinate messages across email, SMS, push, in-app and chat. A REST API and visual multi-step workflow editor support channel routing, topics, digests,…

Read the review →
  1. Firebase Cloud MessagingNotification Infrastructure Software 9.0Free plan
  2. NotiflyNotification Infrastructure Software 8.7Free plan · 14-day trial

Strengths and trade-offs

  • Firebase Cloud Messaging — where it wins

    • No-cost push messaging for web, iOS, and Android
    • Targets devices, groups, topics, segments, and conditions
    • Supports Admin SDK, HTTP v1 API, scheduling, and A/B testing

    Where it doesn't

    • Focused on push notifications rather than multi-channel orchestration
    • Broader Blaze billing can apply to other Firebase or Google Cloud services
    • Targeting and scheduling require Firebase console or API/SDK configuration

  • Notifly — where it wins

    • Routes email, SMS, push, in-app and chat through one service.
    • Offers a visual multi-step editor, digests, throttling and preferences.
    • Free plan includes 70+ providers, five channels and unlimited subscribers.

    Where it doesn't

    • Free plan retains Notifly branding and has community support.
    • Pro activity-feed retention is limited to 7 days.
    • Provider delivery costs are paid separately to connected providers.

More comparisons

All notification infrastructure software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update