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Head-to-head · Session Replay Software

Mouseflow vs Heap

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Mouseflow #3 in Session Replay Software 9.2/10 Free plan · 14-day trial Free planFree trial✓ 0 of 2 features Visit Mouseflow
Heap #5 in Session Replay Software 9.0/10 Free plan Free plan✓ 0 of 2 features Visit Heap

Mouseflow leads on 0 checks, Heap on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMouseflow · 9.2/10
  • Free planboth
  • Free trialonly Mouseflow

Mouseflow scores higher on our rubric for session replay software: 9.2 against 9.0 out of 10; our editors rank them #3 and #5.

Mouseflow is the better fit for teams wanting replay, friction analytics, and surveys. Heap is the better fit for analytics teams prioritizing automatic event capture.

  • Mouseflow fits best

    Teams wanting replay, friction analytics, and surveys

  • Heap fits best

    Analytics teams prioritizing automatic event capture

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Mouseflow 9.2/10 Visit ↗ Heap 9.0/10 Visit ↗
At a glance
Editor score 9.2 9.0
Ranking #3 in Session Replay Software #5 in Session Replay Software
Best for Teams wanting replay, friction analytics, and surveys Analytics teams prioritizing automatic event capture
Pricing model Free plan + paid Free plan + paid
Starting price — —
Free plan ✓ ✓
Free trial 14 days —
Deployment Cloud Cloud, Mobile
Platforms Web Web, iOS, Android, macOS
Support Email, Live chat, Phone, Docs · 24/7 Email, Community, Docs
Compliance SOC 2, ISO 27001, GDPR, HIPAA, PCI DSS, SSO/SAML, 2FA SOC 2, ISO 27001, GDPR, SSO/SAML
Integrations 42+ integrations 14 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Mouseflow 0/2 · Heap 0/2
Error context Not checked yet Not checked yet
User feedback tools Not checked yet Not checked yet
Specs
Capture platforms Not checked yet Not checked yet
Session limit Not checked yet Not checked yet
Replay retention Not checked yet Not checked yet
Privacy controls Not checked yet Not checked yet
Our review
Pros
  • Broad heatmap coverage plus session replay and friction detection
  • Funnels, journeys, forms, surveys, segmentation, and data exports
  • Integrates with analytics, ecommerce, marketing, and collaboration tools
  • Automatically captures clicks, pageviews, forms, and change events
  • Combines funnels, journeys, retention, ecommerce, and session replay
  • Supports web, iOS, Android, APIs, and cross-device identity
Cons
  • Free plan is limited to 500 monthly sessions
  • Higher traffic volumes require progressively higher paid tiers
  • Focused on web interactions rather than native app behavior
  • Paid tiers use estimate or custom session pricing
  • Session Replay is an add-on on the Pro plan
  • Free data history is limited to 6 months
Our verdict

Mouseflow is a web-based behavior analytics platform for marketing, CRO, UX, product, and analytics teams. It records website interactions and organizes them into session replays, heatmaps, conversion funnels, customer journeys, form…

Read the review →

Heap is a digital insights and product analytics platform for teams that need to understand how customers use websites and applications. It is suited to analytics, product, ecommerce, and growth teams working across web and mobile…

Read the review →
  1. MouseflowSession Replay Software 9.2Free plan · 14-day trial
  2. HeapSession Replay Software 9.0Free plan

Strengths and trade-offs

  • Mouseflow — where it wins

    • Broad heatmap coverage plus session replay and friction detection
    • Funnels, journeys, forms, surveys, segmentation, and data exports
    • Integrates with analytics, ecommerce, marketing, and collaboration tools

    Where it doesn't

    • Free plan is limited to 500 monthly sessions
    • Higher traffic volumes require progressively higher paid tiers
    • Focused on web interactions rather than native app behavior

  • Heap — where it wins

    • Automatically captures clicks, pageviews, forms, and change events
    • Combines funnels, journeys, retention, ecommerce, and session replay
    • Supports web, iOS, Android, APIs, and cross-device identity

    Where it doesn't

    • Paid tiers use estimate or custom session pricing
    • Session Replay is an add-on on the Pro plan
    • Free data history is limited to 6 months
  • Mouseflow9.2/10 · Free plan · 14-day trial

    A broad behavior analytics suite for teams studying website behavior and conversion friction.

    Visit MouseflowFull verdict →
  • Heap9.0/10 · Free plan

    A broad analytics platform with automatic capture and replay search, but paid pricing is custom.

    Visit HeapFull verdict →

More comparisons

All session replay software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update