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Head-to-head · Email Scheduling Software

Mixmax vs FollowUpThen

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Mixmax #3 in Email Scheduling Software 8.7/10 Free plan · 14-day trial Free planFree trial✓ 0 of 5 features Visit Mixmax
FollowUpThen #5 in Email Scheduling Software 7.8/10 Free plan · 14-day trial Free planFree trial✓ 0 of 5 features Visit FollowUpThen

Mixmax leads on 0 checks, FollowUpThen on 1, and 1 is even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMixmax · 8.7/10
  • Lowest starting priceFollowUpThen · $4/mo
  • Free planboth
  • Free trialboth

Mixmax scores higher on our rubric for email scheduling software: 8.7 against 7.8 out of 10; our editors rank them #3 and #5.

FollowUpThen is cheaper to start at $4/user/mo against $29/user/mo.

Mixmax is the better fit for sales sequences with scheduling and meetings. FollowUpThen is the better fit for scheduled reminders and follow-ups.

  • Mixmax fits best

    Sales sequences with scheduling and meetings

  • FollowUpThen fits best

    Scheduled reminders and follow-ups

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Mixmax 8.7/10 Visit ↗ FollowUpThen 7.8/10 Visit ↗
At a glance
Editor score 8.7 7.8
Ranking #3 in Email Scheduling Software #5 in Email Scheduling Software
Best for Sales sequences with scheduling and meetings Scheduled reminders and follow-ups
Pricing model Free plan + paid Free plan + paid
Starting price $29/user/mo $4/mo (best)
Free plan ✓ ✓
Free trial 14 days 14 days
Free trial length 14 days · no card needed 14 days
Deployment Cloud, Browser extension Cloud
Platforms Web, Chrome extension Web, iOS, Android
Support Email, Live chat, Docs Email, Docs
Compliance SOC 2, GDPR, HIPAA, PCI DSS GDPR
Integrations 13 integrations 4,000+ integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Mixmax 0/5 · FollowUpThen 0/5
Automated follow-ups Not checked yet Not checked yet
Recurring emails Not checked yet Not checked yet
Email snoozing Not checked yet Not checked yet
Browser extension Not checked yet Not checked yet
Mobile apps Not checked yet Not checked yet
Specs
Scheduled email limit Not checked yet Not checked yet
Our review
Pros
  • Multi-stage and multichannel sequences support automated follow-ups.
  • Reply detection can exit sequences when prospects respond.
  • Meeting links, calendar coordination, and CRM reporting support sales workflows.
  • Date-addressed reminders support quick scheduling from email.
  • Recurring follow-ups and persistent tasks cover ongoing work.
  • Free and $4 monthly plans provide a low-cost starting point.
Cons
  • The Free plan allows up to 50 sequence recipients per month.
  • Email tracking on the Free plan is limited to 20 tracked emails monthly.
  • The first paid tier costs $29 per user per month on annual billing.
  • The Free plan allows 50 active reminders per month.
  • Its workflow centers on email rather than a dedicated desktop app.
  • Team features are focused on billing, budgets, and data ownership.
Our verdict

Mixmax is a sales engagement platform for SDRs, account executives, customer success teams, and managers. It combines personalized multi-stage email sequences, automated follow-ups, meeting scheduling, email tracking, workflow automation,…

Read the review →

FollowUpThen is an email reminder and follow-up assistant for individuals and teams. It schedules reminders through date-formatted FollowUpThen email addresses, with upcoming follow-ups managed online or through email. The service supports…

Read the review →
  1. MixmaxEmail Scheduling Software 8.7Free plan · 14-day trial
  2. FollowUpThenEmail Scheduling Software 7.8Free plan · 14-day trial

Strengths and trade-offs

  • Mixmax — where it wins

    • Multi-stage and multichannel sequences support automated follow-ups.
    • Reply detection can exit sequences when prospects respond.
    • Meeting links, calendar coordination, and CRM reporting support sales workflows.

    Where it doesn't

    • The Free plan allows up to 50 sequence recipients per month.
    • Email tracking on the Free plan is limited to 20 tracked emails monthly.
    • The first paid tier costs $29 per user per month on annual billing.

  • FollowUpThen — where it wins

    • Date-addressed reminders support quick scheduling from email.
    • Recurring follow-ups and persistent tasks cover ongoing work.
    • Free and $4 monthly plans provide a low-cost starting point.

    Where it doesn't

    • The Free plan allows 50 active reminders per month.
    • Its workflow centers on email rather than a dedicated desktop app.
    • Team features are focused on billing, budgets, and data ownership.
  • Mixmax8.7/10 · Free plan · 14-day trial

    A flexible choice for sales sequences, reply detection, personalization, and meetings.

    Visit MixmaxFull verdict →
  • FollowUpThen7.8/10 · Free plan · 14-day trial

    A focused reminder assistant for people who manage follow-ups from email.

    Visit FollowUpThenFull verdict →

More comparisons

All email scheduling software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update