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Head-to-head · Usability Testing Software

Maze vs UserTesting

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Maze #1 in Usability Testing Software 9.4/10 Free plan · 30-day trial Free planFree trial✓ 5 of 5 features Visit Maze
UserTesting #2 in Usability Testing Software 9.2/10 Pricing on request ✓ 5 of 5 features Visit UserTesting

Maze leads on 1 check, UserTesting on 0, and 5 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMaze · 9.4/10
  • Free planonly Maze
  • Free trialonly Maze

Maze scores higher on our rubric for usability testing software: 9.4 against 9.2 out of 10; our editors rank them #1 and #2.

Maze offers free plan; UserTesting doesn't.

Maze is the better fit for teams wanting broad usability research on a free plan. UserTesting is the better fit for mature organizations running participant-based testing.

  • Maze fits best

    Teams wanting broad usability research on a free plan

  • UserTesting fits best

    Mature organizations running participant-based testing

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Maze 9.4/10 Visit ↗ UserTesting 9.2/10 Visit ↗
At a glance
Editor score 9.4 9.2
Ranking #1 in Usability Testing Software #2 in Usability Testing Software
Best for Teams wanting broad usability research on a free plan Mature organizations running participant-based testing
Pricing model Free plan + paid Paid
Starting price Free plan · 30-day trial —
Free plan ✓ (best) —
Free trial 30 days —
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Email, Tickets, Docs Email, Community, Docs
Compliance SOC 2, GDPR, SSO/SAML SOC 2, ISO 27001, GDPR, HIPAA, SSO/SAML
Integrations 12 integrations 10 integrations
Built for Small business, Mid-market, Enterprise Enterprise, Mid-market
Features Maze 5/5 · UserTesting 5/5
Participant recruitment ✓ ✓
Moderated sessions ✓ ✓
Unmoderated sessions ✓ ✓
Prototype support ✓ ✓
Mobile app support ✓ ✓
Specs
Participant limit Not checked yet Not checked yet
Our review
Pros
  • Free plan includes five seats and one study per month
  • Supports prototype, website, mobile, moderated, and unmoderated studies
  • AI analysis, participant recruitment, and broad workflow integrations
  • Global participant recruitment with demographic filters and screener questions
  • Moderated, unmoderated, prototype, website, and mobile testing
  • Integrations with Slack, Teams, Jira, Figma, FigJam, and Miro
Cons
  • Free plan limits teams to one study per month
  • Panel participants use pay-per-use credits on the Free plan
  • Enterprise pricing requires contact with sales
  • Pricing is customized and requires contact with sales
  • There is no free plan for smaller or exploratory projects
  • Advanced does not include card sorting or tree testing
Our verdict

Maze is a web-based product research platform for researchers, designers, product managers, and marketing teams. It covers prototype testing, live website and mobile app testing, surveys, card sorting, tree testing, moderated interviews,…

Read the review →

UserTesting is a video-first human insight and usability testing platform for product, marketing, digital, and customer-experience teams. Organizations can recruit participants through a global opt-in network or bring their own audiences,…

Read the review →
  1. MazeUsability Testing Software 9.4Free plan · 30-day trial
  2. UserTestingUsability Testing Software 9.2Pricing on request

Strengths and trade-offs

  • Maze — where it wins

    • Free plan includes five seats and one study per month
    • Supports prototype, website, mobile, moderated, and unmoderated studies
    • AI analysis, participant recruitment, and broad workflow integrations

    Where it doesn't

    • Free plan limits teams to one study per month
    • Panel participants use pay-per-use credits on the Free plan
    • Enterprise pricing requires contact with sales

  • UserTesting — where it wins

    • Global participant recruitment with demographic filters and screener questions
    • Moderated, unmoderated, prototype, website, and mobile testing
    • Integrations with Slack, Teams, Jira, Figma, FigJam, and Miro

    Where it doesn't

    • Pricing is customized and requires contact with sales
    • There is no free plan for smaller or exploratory projects
    • Advanced does not include card sorting or tree testing
  • Maze9.4/10 · Free plan · 30-day trial

    A broad research toolkit with meaningful free access and an enterprise path.

    Visit MazeFull verdict →
  • UserTesting9.2/10 · Pricing on request

    A mature research platform combining recruited participants, moderated sessions, and AI-assisted analysis.

    Visit UserTestingFull verdict →

More comparisons

All usability testing software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update