Head-to-head · Postcard Maker Software
Mailjoy vs Farmrix
Mailjoy leads on 2 checks, Farmrix on 0, and 3 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreMailjoy · 9.4/10
- Free planonly Mailjoy
- Most featuresMailjoy · 4 of 5
Mailjoy scores higher on our rubric for postcard maker software: 9.4 against 6.7 out of 10; our editors rank them #1 and #7.
Mailjoy offers free plan; Farmrix doesn't. Mailjoy offers variable personalization; Farmrix doesn't publish it.
Mailjoy is the better fit for postcard campaigns with personalization and tracking. Farmrix is the better fit for real-estate postcard targeting and attribution.
- Mailjoy fits best
Postcard campaigns with personalization and tracking
- Farmrix fits best
Real-estate postcard targeting and attribution
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Side by side
| Feature | Mailjoy 9.4/10 Visit ↗ | Farmrix 6.7/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.4 | 6.7 |
| Ranking | #1 in Postcard Maker Software | #7 in Postcard Maker Software |
| Best for | Postcard campaigns with personalization and tracking | Real-estate postcard targeting and attribution |
| Pricing model | Free plan + paid | Paid |
| Starting price | Not published | $97/mo |
| Free plan | ✓ (best) | — |
| Free trial | — | — |
| Deployment | Cloud | Cloud |
| Platforms | Web | Web |
| Support | ||
| Built for | Small business, Mid-market, Enterprise | Solo, Small business, Mid-market |
| Features Mailjoy 4/5 · Farmrix 3/5 | ||
| Print ordering | ✓ | ✓ |
| Direct mailing | ✓ | ✓ |
| Variable personalization | ✓ (best) | Not published |
| Bulk upload | ✓ | ✓ |
| Print-ready export | Not published | Not published |
| Specs | ||
| Postcard formats | 4 x 6 inches; 9 x 6 inches; 11 x 6 inches | 4.25×6 in; 6×9 in |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Mailjoy is a web-based direct-mail platform for marketers, agencies, and organizations that need to design, personalize, print, and mail postcards or letters. Its editor supports drag-and-drop creation, custom templates, and design… Read the review → |
Farmrix is a web-based real estate direct-mail platform for investors, wholesalers, fix-and-flippers, and agents. It combines owner likelihood-to-sell scoring with targeted mailing-list construction, postcard templates, custom… Read the review → |
Strengths and trade-offs
Mailjoy — where it wins
- Drag-and-drop editing with custom templates and design uploads
- Personalization, segmentation, address validation, and recipient imports
- Printing, mailing, delivery tracking, and conversion tracking in one workflow
Where it doesn't
- Web and API access may not suit teams seeking a native desktop app
- Monthly credit tiers are limited to 4 x 6 postcards
- Letters are offered through pay-as-you-go plans rather than credit tiers
Farmrix — where it wins
- Combines owner scoring, audience targeting, and mailing-list construction
- Handles postcard design, printing, postage, delivery, and address verification
- Tracks QR scans, calls, replies, and deal attribution across campaigns
Where it doesn't
- Monthly plans start at $97
- Advanced filters and proof sending begin on the Scale plan
- The service is available through the web only
- Mailjoy9.4/10 · Free plan
A flexible direct-mail platform for personalized campaigns, tracking, and integrations.
Visit MailjoyFull verdict → - Farmrix6.7/10 · From $97/mo
A specialized real-estate postcard workflow with targeting, fulfillment, and attribution.
Visit FarmrixFull verdict →
More comparisons
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- Mailjoy vs PRINTgenie
- Mailjoy vs Click2Mail
- Mailjoy vs MailerBot
- Mailjoy vs Postalytics
- Mailjoy vs Print.one
- Postable vs Farmrix
- PRINTgenie vs Farmrix
All postcard maker software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
Last updated · How we research and update