Head-to-head · Postcard Maker Software
Postable vs Farmrix
Postable leads on 2 checks, Farmrix on 0, and 3 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scorePostable · 8.8/10
- Free planonly Postable
- Most featuresPostable · 4 of 5
Postable scores higher on our rubric for postcard maker software: 8.8 against 6.7 out of 10; our editors rank them #2 and #7.
Postable offers free plan; Farmrix doesn't. Postable offers variable personalization; Farmrix doesn't publish it.
Postable is the better fit for affordable personal or bulk postcard mailing. Farmrix is the better fit for real-estate postcard targeting and attribution.
- Postable fits best
Affordable personal or bulk postcard mailing
- Farmrix fits best
Real-estate postcard targeting and attribution
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Side by side
| Feature | Postable 8.8/10 Visit ↗ | Farmrix 6.7/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.8 | 6.7 |
| Ranking | #2 in Postcard Maker Software | #7 in Postcard Maker Software |
| Best for | Affordable personal or bulk postcard mailing | Real-estate postcard targeting and attribution |
| Pricing model | Free plan + paid | Paid |
| Starting price | Not published | $97/mo |
| Free plan | ✓ (best) | — |
| Free trial | — | — |
| Deployment | Cloud | Cloud |
| Platforms | Web | Web |
| Support | Email, Phone | |
| Built for | Solo, Small business, Mid-market, Enterprise | Solo, Small business, Mid-market |
| Features Postable 4/5 · Farmrix 3/5 | ||
| Print ordering | ✓ | ✓ |
| Direct mailing | ✓ | ✓ |
| Variable personalization | ✓ (best) | Not published |
| Bulk upload | ✓ | ✓ |
| Print-ready export | Not published | Not published |
| Specs | ||
| Postcard formats | postcard | 4.25×6 in; 6×9 in |
| Our review | ||
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| Cons |
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| Our verdict | Postable is a web-based card creation and mailing service for individuals and businesses. It supports folded cards, flat cards, and postcards, with drag-and-drop tools for adding uploaded PNG or JPEG images, text, stickers, and fonts.… Read the review → |
Farmrix is a web-based real estate direct-mail platform for investors, wholesalers, fix-and-flippers, and agents. It combines owner likelihood-to-sell scoring with targeted mailing-list construction, postcard templates, custom… Read the review → |
Strengths and trade-offs
Postable — where it wins
- Prints, addresses, stamps, and mails cards directly to recipients
- Supports bulk contact imports and variable personalization
- Free account and volume pricing support different mailing sizes
Where it doesn't
- Available through the web rather than a native desktop or mobile app
- One-card pricing is higher than volume postcard pricing
- Domestic postage is included only in stated bulk pricing
Farmrix — where it wins
- Combines owner scoring, audience targeting, and mailing-list construction
- Handles postcard design, printing, postage, delivery, and address verification
- Tracks QR scans, calls, replies, and deal attribution across campaigns
Where it doesn't
- Monthly plans start at $97
- Advanced filters and proof sending begin on the Scale plan
- The service is available through the web only
- Postable8.8/10 · Free plan · paid from $2.24
A web-based postcard service for personalized one-off and bulk mailings.
Visit PostableFull verdict → - Farmrix6.7/10 · From $97/mo
A specialized real-estate postcard workflow with targeting, fulfillment, and attribution.
Visit FarmrixFull verdict →
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- Postable vs Print.one
- PRINTgenie vs Farmrix
All postcard maker software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
Last updated · How we research and update