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Head-to-head · Postcard Maker Software

Postable vs Postalytics

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Postable #2 in Postcard Maker Software 9.3/10 Free plan Free plan✓ 4 of 5 features Visit Postable
Postalytics #6 in Postcard Maker Software 8.7/10 Free plan Free plan✓ 0 of 5 features Visit Postalytics

Postable leads on 0 checks, Postalytics on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scorePostable · 9.3/10
  • Free planboth
  • Most featuresPostable · 4 of 5

Postable scores higher on our rubric for postcard maker software: 9.3 against 8.7 out of 10; our editors rank them #2 and #6.

Postable is the better fit for affordable personal or bulk postcard mailing. Postalytics is the better fit for CRM-connected direct-mail marketing teams.

  • Postable fits best

    Affordable personal or bulk postcard mailing

  • Postalytics fits best

    CRM-connected direct-mail marketing teams

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Side by side

Feature Postable 9.3/10 Visit ↗ Postalytics 8.7/10 Visit ↗
At a glance
Editor score 9.3 8.7
Ranking #2 in Postcard Maker Software #6 in Postcard Maker Software
Best for Affordable personal or bulk postcard mailing CRM-connected direct-mail marketing teams
Pricing model Free plan + paid Free plan + paid
Starting price $2.24/unit usage-based $199/mo
Free plan ✓ ✓
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Email, Phone Email, Live chat, Tickets, Docs
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Postable 4/5 · Postalytics 0/5
Print ordering ✓ (best) Not checked yet
Direct mailing ✓ (best) Not checked yet
Variable personalization ✓ (best) Not checked yet
Bulk upload ✓ (best) Not checked yet
Print-ready export Not checked yet Not checked yet
Specs
Postcard formats postcard Not checked yet
Our review
Pros
  • Prints, addresses, stamps, and mails cards directly to recipients
  • Supports bulk contact imports and variable personalization
  • Free account and volume pricing support different mailing sizes
  • Variable-data personalization with logic-based campaign targeting
  • CRM integrations, REST API access, and triggered campaigns
  • USPS tracking, personalized URLs, QR codes, and response analytics
Cons
  • Available through the web rather than a native desktop or mobile app
  • One-card pricing is higher than volume postcard pricing
  • Domestic postage is included only in stated bulk pricing
  • Paid plans start at $199 per month before printing and postage fees
  • Mailing is currently limited to addresses in the United States and Canada
  • Advanced Salesforce, webhook, and automation features require higher tiers
Our verdict

Postable is a web-based card creation and mailing service for individuals and businesses. It supports folded cards, flat cards, and postcards, with drag-and-drop tools for adding uploaded PNG or JPEG images, text, stickers, and fonts.…

Read the review →

Postalytics is a cloud-based direct-mail automation platform for marketers, agencies, small businesses, nonprofits, and other organizations. It supports postcards, self-mailers, and letters through a web application, integrations, or REST…

Read the review →
  1. PostablePostcard Maker Software 9.3Free plan
  2. PostalyticsPostcard Maker Software 8.7Free plan

Strengths and trade-offs

  • Postable — where it wins

    • Prints, addresses, stamps, and mails cards directly to recipients
    • Supports bulk contact imports and variable personalization
    • Free account and volume pricing support different mailing sizes

    Where it doesn't

    • Available through the web rather than a native desktop or mobile app
    • One-card pricing is higher than volume postcard pricing
    • Domestic postage is included only in stated bulk pricing

  • Postalytics — where it wins

    • Variable-data personalization with logic-based campaign targeting
    • CRM integrations, REST API access, and triggered campaigns
    • USPS tracking, personalized URLs, QR codes, and response analytics

    Where it doesn't

    • Paid plans start at $199 per month before printing and postage fees
    • Mailing is currently limited to addresses in the United States and Canada
    • Advanced Salesforce, webhook, and automation features require higher tiers

More comparisons

All postcard maker software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update