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Head-to-head · Postcard Maker Software

Mailjoy vs Postalytics

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Mailjoy #1 in Postcard Maker Software 9.4/10 Free plan Free plan✓ 4 of 5 features Visit Mailjoy
Postalytics #6 in Postcard Maker Software 8.7/10 Free plan Free plan✓ 0 of 5 features Visit Postalytics

Mailjoy leads on 0 checks, Postalytics on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMailjoy · 9.4/10
  • Free planboth
  • Most featuresMailjoy · 4 of 5

Mailjoy scores higher on our rubric for postcard maker software: 9.4 against 8.7 out of 10; our editors rank them #1 and #6.

Mailjoy is the better fit for postcard campaigns with personalization and tracking. Postalytics is the better fit for CRM-connected direct-mail marketing teams.

  • Mailjoy fits best

    Postcard campaigns with personalization and tracking

  • Postalytics fits best

    CRM-connected direct-mail marketing teams

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Side by side

Feature Mailjoy 9.4/10 Visit ↗ Postalytics 8.7/10 Visit ↗
At a glance
Editor score 9.4 8.7
Ranking #1 in Postcard Maker Software #6 in Postcard Maker Software
Best for Postcard campaigns with personalization and tracking CRM-connected direct-mail marketing teams
Pricing model Free plan + paid Free plan + paid
Starting price — $199/mo
Free plan ✓ ✓
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Email Email, Live chat, Tickets, Docs
Integrations 5,000+ integrations 10 integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Mailjoy 4/5 · Postalytics 0/5
Print ordering ✓ (best) Not checked yet
Direct mailing ✓ (best) Not checked yet
Variable personalization ✓ (best) Not checked yet
Bulk upload ✓ (best) Not checked yet
Print-ready export Not checked yet Not checked yet
Specs
Postcard formats 4 x 6 inches; 9 x 6 inches; 11 x 6 inches Not checked yet
Our review
Pros
  • Drag-and-drop editing with custom templates and design uploads
  • Personalization, segmentation, address validation, and recipient imports
  • Printing, mailing, delivery tracking, and conversion tracking in one workflow
  • Variable-data personalization with logic-based campaign targeting
  • CRM integrations, REST API access, and triggered campaigns
  • USPS tracking, personalized URLs, QR codes, and response analytics
Cons
  • Web and API access may not suit teams seeking a native desktop app
  • Monthly credit tiers are limited to 4 x 6 postcards
  • Letters are offered through pay-as-you-go plans rather than credit tiers
  • Paid plans start at $199 per month before printing and postage fees
  • Mailing is currently limited to addresses in the United States and Canada
  • Advanced Salesforce, webhook, and automation features require higher tiers
Our verdict

Mailjoy is a web-based direct-mail platform for marketers, agencies, and organizations that need to design, personalize, print, and mail postcards or letters. Its editor supports drag-and-drop creation, custom templates, and design…

Read the review →

Postalytics is a cloud-based direct-mail automation platform for marketers, agencies, small businesses, nonprofits, and other organizations. It supports postcards, self-mailers, and letters through a web application, integrations, or REST…

Read the review →
  1. MailjoyPostcard Maker Software 9.4Free plan
  2. PostalyticsPostcard Maker Software 8.7Free plan

Strengths and trade-offs

  • Mailjoy — where it wins

    • Drag-and-drop editing with custom templates and design uploads
    • Personalization, segmentation, address validation, and recipient imports
    • Printing, mailing, delivery tracking, and conversion tracking in one workflow

    Where it doesn't

    • Web and API access may not suit teams seeking a native desktop app
    • Monthly credit tiers are limited to 4 x 6 postcards
    • Letters are offered through pay-as-you-go plans rather than credit tiers

  • Postalytics — where it wins

    • Variable-data personalization with logic-based campaign targeting
    • CRM integrations, REST API access, and triggered campaigns
    • USPS tracking, personalized URLs, QR codes, and response analytics

    Where it doesn't

    • Paid plans start at $199 per month before printing and postage fees
    • Mailing is currently limited to addresses in the United States and Canada
    • Advanced Salesforce, webhook, and automation features require higher tiers

More comparisons

All postcard maker software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update