Head-to-head · AI Logo Makers
Looka vs Zoviz
Looka leads on 1 check, Zoviz on 0, and 4 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreLooka · 8.8/10
- Free planonly Looka
Looka scores higher on our rubric for ai logo makers: 8.8 against 5.2 out of 10; our editors rank them #2 and #50.
Looka offers free plan; Zoviz doesn't.
Looka is the better fit for established brand-kit workflows. Zoviz is the better fit for mobile and cross-device brand creation.
- Looka fits best
Established brand-kit workflows
- Zoviz fits best
Mobile and cross-device brand creation
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Side by side
| Feature | Looka 8.8/10 Visit ↗ | Zoviz 5.2/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.8 | 5.2 |
| Ranking | #2 in AI Logo Makers | #50 in AI Logo Makers |
| Best for | Established brand-kit workflows | Mobile and cross-device brand creation |
| Pricing model | Free plan + paid | Paid |
| Starting price | — | $199/yr |
| Free plan | ✓ (best) | — |
| Free trial | — | — |
| Deployment | Cloud | Cloud, Mobile |
| Platforms | Web | Web, iOS, macOS |
| Support | Email, Live chat, Phone, Docs | Email, Docs |
| Built for | Solo, Small business | Solo, Small business, Mid-market, Enterprise |
| Features Looka 4/4 · Zoviz 4/4 | ||
| Vector export | ✓ | ✓ |
| Transparent export | ✓ | ✓ |
| Brand kit | ✓ | ✓ |
| Commercial use | ✓ | ✓ |
| Specs | ||
| Logo concepts | Not checked yet | Not checked yet |
| File formats | PNG, JPG, SVG, EPS, PDF | SVG, PNG, PDF, EPS, JPG |
| Our review | ||
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| Cons |
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| Our verdict | Looka is a web-based AI logo maker for entrepreneurs, small businesses, and other non-designers. It generates logo concepts from a company name, industry, preferred styles, colors, and symbols, then provides an editor for fonts, colors,… Read the review → |
Zoviz is an AI-assisted logo maker and branding platform for entrepreneurs, startups, freelancers, and businesses. Users provide business details to generate logo concepts, then adjust colors, fonts, icons, slogans, and layouts in an… Read the review → |
Strengths and trade-offs
Looka — where it wins
- AI concepts plus detailed controls for fonts, colors, icons, and layouts
- Premium package includes SVG, EPS, PDF, PNG, and color variations
- Brand Kit adds 300+ templates, guidelines, and business assets
Where it doesn't
- Basic Logo Package includes only one low-resolution PNG file
- Brand Kit and website features require annual subscriptions
- Available as a web-based product rather than a native desktop app
Zoviz — where it wins
- Editable vector logos with PNG, JPG, SVG, and PDF exports
- Brand Kits include logo variations, colors, fonts, and Brand Books
- Web, iOS, and Android apps synchronize work through the cloud
Where it doesn't
- High-resolution downloads require an unlocked brand
- Pricing varies by location and is not presented as a simple universal figure
- Its broad asset library may exceed the needs of a logo-only project
- Looka8.8/10 · Free plan
A detailed AI logo workflow with strong exports and an optional brand-asset suite.
Visit LookaFull verdict → - Zoviz5.2/10 · Paid
A cross-device logo maker that extends into coordinated brand and marketing assets.
Visit ZovizFull verdict →
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All AI logo makers comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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