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Head-to-head · Link Management Tools

Linktree vs Dub

  • Updated Sep 2026
  • Both researched from official sources
  • 3 checks side by side
Linktree #5 in Link Management Tools 7.1/10 Free plan · paid from $5/mo Free plan✓ 0 of 4 features Visit Linktree
Dub #6 in Link Management Tools 7.1/10 Free plan · paid from $30/mo · 14-day trial Free plan✓ 2 of 4 features Visit Dub

Linktree leads on 0 checks, Dub on 2, and 1 is even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Free planboth
  • Most featuresDub · 2 of 4

Linktree and Dub score identically on our rubric (7.1 out of 10) for link management tools; Linktree sits at #5 and Dub at #6 in our editorial ranking, so the choice comes down to fit.

Dub offers custom domains; Linktree doesn't publish it. Dub offers api access; Linktree doesn't publish it.

Linktree is the better fit for creators building established link-in-bio pages. Dub is the better fit for growth teams wanting programmable link infrastructure.

  • Linktree fits best

    Creators building established link-in-bio pages

  • Dub fits best

    Growth teams wanting programmable link infrastructure

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Feature Linktree 7.1/10 Visit ↗ Dub 7.1/10 Visit ↗
At a glance
Editor score 7.1 7.1
Ranking #5 in Link Management Tools #6 in Link Management Tools
Best for Creators building established link-in-bio pages Growth teams wanting programmable link infrastructure
Pricing model Free plan + paid Free plan + paid
Starting price Not published $30/mo
Free plan ✓ ✓
Free trial — —
Free trial length 7 days 14 days
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web
Support Docs Live chat, Docs
Integrations 5 integrations 10 integrations
Built for Solo, Small business, Mid-market Solo, Small business, Mid-market, Enterprise
Features Linktree 0/4 · Dub 2/4
Custom domains Not published ✓ (best)
QR codes Not published Not published
Link-in-bio pages Not published Not published
API access Not published ✓ (best)
Specs
Monthly link limit Not published Not published
Link analytics Not published Not published
Our review
Pros
  • Unlimited basic links on the Free plan
  • Lead capture, audience export and email-tool integrations
  • Paid tiers add advanced analytics, routing and product-sales tools
  • Free plan includes real-time analytics, API access, three custom domains, and QR codes
  • Supports deep links, targeting, A/B testing, bulk operations, and conversion tracking
  • REST API, SDKs, webhooks, and integrations connect links to marketing workflows
Cons
  • No custom domains; the linktr.ee URL remains
  • Analytics are basic on lower tiers
  • Digital-product sales on Starter carry 9% fees
  • Pro starts at $30 per month before advanced link features are available
  • Conversion tracking and A/B testing begin on the $90-per-month Business plan
  • Priority email support and elevated API limits require the $300-per-month Advanced plan
Our verdict

Linktree gives creators and businesses a hosted page that gathers social profiles, websites, stores and other destinations under one shareable link. Pages can be customized and shared by URL or QR code, and tools for collecting leads,…

Read the review →

Dub is an open-source link attribution platform for entrepreneurs, creators, startups, and marketing teams. It creates branded short links and custom-domain links, then tracks clicks and conversions across web and API workflows. Its…

Read the review →
  1. LinktreeLink Management Tools 7.1Free plan · paid from $5/mo
  2. DubLink Management Tools 7.1Free plan · paid from $30/mo · 14-day trial

Strengths and trade-offs

  • Linktree — where it wins

    • Unlimited basic links on the Free plan
    • Lead capture, audience export and email-tool integrations
    • Paid tiers add advanced analytics, routing and product-sales tools

    Where it doesn't

    • No custom domains; the linktr.ee URL remains
    • Analytics are basic on lower tiers
    • Digital-product sales on Starter carry 9% fees
  • Dub — where it wins

    • Free plan includes real-time analytics, API access, three custom domains, and QR codes
    • Supports deep links, targeting, A/B testing, bulk operations, and conversion tracking
    • REST API, SDKs, webhooks, and integrations connect links to marketing workflows

    Where it doesn't

    • Pro starts at $30 per month before advanced link features are available
    • Conversion tracking and A/B testing begin on the $90-per-month Business plan
    • Priority email support and elevated API limits require the $300-per-month Advanced plan
  • Linktree7.1/10 · Free plan · paid from $5/mo

    A hosted bio page for creators, with links, audience tools and digital-product sales.

    Visit LinktreeFull verdict →
  • Dub7.1/10 · Free plan · paid from $30/mo · 14-day trial

    Programmable branded links with deep analytics, integrations, and API access.

    Visit DubFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update