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Head-to-head · Link Management Tools

Bitly vs Linktree

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score Bitly #1 in Link Management Tools 9.3/10 Free plan Free plan✓ 2 of 4 features Visit Bitly
Linktree #5 in Link Management Tools 8.5/10 Free plan Free planFree trial✓ 0 of 4 features Visit Linktree

Bitly leads on 0 checks, Linktree on 0, and 3 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreBitly · 9.3/10
  • Free planboth
  • Free trialonly Linktree
  • Most featuresBitly · 2 of 4

Bitly scores higher on our rubric for link management tools: 9.3 against 8.5 out of 10; our editors rank them #1 and #5.

Bitly is the better fit for organizations needing proven link management at scale. Linktree is the better fit for creators building established link-in-bio pages.

  • Bitly fits best

    Organizations needing proven link management at scale

  • Linktree fits best

    Creators building established link-in-bio pages

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Bitly 9.3/10 Visit ↗ Linktree 8.5/10 Visit ↗
At a glance
Editor score 9.3 8.5
Ranking #1 in Link Management Tools #5 in Link Management Tools
Best for Organizations needing proven link management at scale Creators building established link-in-bio pages
Pricing model Free plan + paid Free plan + paid
Starting price $10/mo $84/yr
Free plan ✓ ✓
Free trial — 7 days
Deployment Cloud, Mobile, Browser extension Cloud, Mobile
Platforms Web, iOS, Android, Chrome extension Web, iOS, Android
Support Tickets, Docs Docs
Compliance SOC 2, GDPR, SSO/SAML, 2FA GDPR
Integrations 3,400+ integrations 5 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market
Features Bitly 2/4 · Linktree 0/4
Custom domains ✓ (best) Not checked yet
QR codes Not checked yet Not checked yet
Link-in-bio pages Not checked yet Not checked yet
API access ✓ (best) Not checked yet
Specs
Monthly link limit Not checked yet Not checked yet
Link analytics Not checked yet Not checked yet
Our review
Pros
  • Branded domains, dynamic routing, QR Codes, and campaign tools
  • Analytics, bulk creation, APIs, webhooks, apps, and browser extensions
  • 3,400 integrations plus SSO, permissions, and priority support on Enterprise
  • Unlimited basic links on the Free plan
  • Lead capture, audience export and email-tool integrations
  • Paid tiers add advanced analytics, routing and product-sales tools
Cons
  • Free plan allows only 5 links and 2 QR Codes per month
  • Core and Growth plans limit link volumes and analytics retention
  • Enterprise volumes and pricing are customized rather than published
  • No custom domains; the linktr.ee URL remains
  • Analytics are basic on lower tiers
  • Digital-product sales on Starter carry 9% fees
Our verdict

Bitly is a cloud, mobile, and browser-based platform for shortening, branding, routing, and measuring links and QR Codes. It serves individuals, marketers, small businesses, mid-market teams, and enterprise organizations. Core capabilities…

Read the review →

Linktree gives creators and businesses a hosted page that gathers social profiles, websites, stores and other destinations under one shareable link. Pages can be customized and shared by URL or QR code, and tools for collecting leads,…

Read the review →
  1. BitlyLink Management Tools 9.3Free plan
  2. LinktreeLink Management Tools 8.5Free plan

Strengths and trade-offs

  • Bitly — where it wins

    • Branded domains, dynamic routing, QR Codes, and campaign tools
    • Analytics, bulk creation, APIs, webhooks, apps, and browser extensions
    • 3,400 integrations plus SSO, permissions, and priority support on Enterprise

    Where it doesn't

    • Free plan allows only 5 links and 2 QR Codes per month
    • Core and Growth plans limit link volumes and analytics retention
    • Enterprise volumes and pricing are customized rather than published

  • Linktree — where it wins

    • Unlimited basic links on the Free plan
    • Lead capture, audience export and email-tool integrations
    • Paid tiers add advanced analytics, routing and product-sales tools

    Where it doesn't

    • No custom domains; the linktr.ee URL remains
    • Analytics are basic on lower tiers
    • Digital-product sales on Starter carry 9% fees
  • Bitly9.3/10 · Free plan

    A scalable link platform with branded domains, routing, analytics, and broad integrations.

    Visit BitlyFull verdict →
  • Linktree8.5/10 · Free plan

    A hosted bio page for creators, with links, audience tools and digital-product sales.

    Visit LinktreeFull verdict →

More comparisons

All link management tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update