Head-to-head · Lead Routing Software
Lead Distro AI vs Gradient Works
Lead Distro AI leads on 2 checks, Gradient Works on 1, and 5 are even. Who comes out ahead on the 8 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreLead Distro AI · 6.8/10
- Lowest starting priceLead Distro AI · $147/mo
- Free planonly Gradient Works
- Most featuresLead Distro AI · 6 of 6
Lead Distro AI scores higher on our rubric for lead routing software: 6.8 against 6.3 out of 10; our editors rank them #12 and #14.
Gradient Works offers free plan; Lead Distro AI doesn't. Lead Distro AI is cheaper to start at $147/mo against $799/mo. Lead Distro AI offers webhook support; Gradient Works doesn't publish it.
Lead Distro AI is the better fit for lead marketplaces needing auctions and call routing. Gradient Works is the better fit for salesforce teams wanting free-to-enterprise routing.
- Lead Distro AI fits best
Lead marketplaces needing auctions and call routing
- Gradient Works fits best
Salesforce teams wanting free-to-enterprise routing
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Side by side
| Feature | Lead Distro AI 6.8/10 Visit ↗ | Gradient Works 6.3/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 6.8 | 6.3 |
| Ranking | #12 in Lead Routing Software | #14 in Lead Routing Software |
| Best for | Lead marketplaces needing auctions and call routing | Salesforce teams wanting free-to-enterprise routing |
| Pricing model | Paid | Free plan + paid |
| Starting price | $147/mo (best) | $799/mo |
| Free plan | — | ✓ (best) |
| Free trial | — | — |
| Deployment | Cloud | Cloud |
| Platforms | Web | Web |
| Support | Email, Docs | Email, Docs |
| Integrations | 17 integrations | 7 integrations |
| Built for | Small business, Mid-market, Enterprise | Mid-market, Enterprise |
| Features Lead Distro AI 6/6 · Gradient Works 5/6 | ||
| Routing rules | ✓ | ✓ |
| Territory routing | ✓ | ✓ |
| Round-robin assignment | ✓ | ✓ |
| Lead qualification | ✓ | ✓ |
| Workflow automation | ✓ | ✓ |
| Webhook support | ✓ (best) | Not published |
| Specs | ||
| CRM connectors | Not published | 2 |
| Our review | ||
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| Our verdict | Lead Distro AI is a cloud SaaS platform for performance marketing agencies, lead sellers, and lead buyers. It ingests leads from forms, ads, APIs, and other sources, then supports AI scoring, filtering, buyer eligibility, and delivery… Read the review → |
Gradient Works is a Salesforce-native platform for commercial B2B sales teams that need structured lead, account, and territory assignment. Its Routing product matches leads to accounts, applies no-code rules in Salesforce Flow, and… Read the review → |
Strengths and trade-offs
Lead Distro AI — where it wins
- Priority, weighted, waterfall, exclusive, and round-robin routing
- Ping-post auctions, real-time bidding, and buyer caps
- Call analytics plus real-time profit-and-loss reporting
Where it doesn't
- The $147 plan includes call tracking but not lead distribution
- Advanced routing and bidding require higher paid tiers
- Custom pricing is required for custom campaigns and lead volumes
Gradient Works — where it wins
- Lead-to-account matching supports domain, exact, and fuzzy criteria.
- Capacity, availability, weighting, and round-robin controls support precise assignment.
- Audit history, execution logging, and Salesforce Flow automation improve oversight.
Where it doesn't
- The full platform requires Salesforce.
- Growth costs $799 per month with annual billing.
- The web platform may not suit teams needing a broader deployment model.
- Lead Distro AI6.8/10 · From $147/mo · 7-day trial
A feature-rich routing platform for marketplaces that need auctions, buyer controls, and call flows.
Visit Lead Distro AIFull verdict → - Gradient Works6.3/10 · Free plan · paid from $799/mo (annual)
A strong Salesforce routing option with a useful free entry tier and advanced paid controls.
Visit Gradient WorksFull verdict →
All lead routing software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
Last updated · How we research and update