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Head-to-head · Conversational Marketing Software

Landbot vs Infobip Conversational Marketing

  • Updated Sep 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Landbot #2 in Conversational Marketing Software 8.1/10 Free plan · paid from €32/mo (annual) · 14-day trial Free plan✓ 1 of 4 features Visit Landbot
Infobip Conversational Marketing #4 in Conversational Marketing Software 7.4/10 Pricing on request ✓ 2 of 4 features Visit Infobip

Landbot leads on 2 checks, Infobip Conversational Marketing on 2, and 0 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreLandbot · 8.1/10
  • Free planonly Landbot
  • Most featuresInfobip Conversational Marketing · 2 of 4

Landbot scores higher on our rubric for conversational marketing software: 8.1 against 7.4 out of 10; our editors rank them #2 and #4.

Landbot offers free plan; Infobip Conversational Marketing doesn't. Infobip Conversational Marketing offers lead qualification; Landbot doesn't publish it. Infobip Conversational Marketing offers marketing journeys; Landbot doesn't publish it. Landbot offers human handoff; Infobip Conversational Marketing doesn't publish it.

Landbot is the better fit for visual chatbot building with a free plan. Infobip Conversational Marketing is the better fit for campaign orchestration and customer lifecycle marketing.

  • Landbot fits best

    Visual chatbot building with a free plan

  • Infobip Conversational Marketing fits best

    Campaign orchestration and customer lifecycle marketing

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature Landbot 8.1/10 Visit ↗ Infobip Conversational Marketing 7.4/10 Visit ↗
At a glance
Editor score 8.1 7.4
Ranking #2 in Conversational Marketing Software #4 in Conversational Marketing Software
Best for Visual chatbot building with a free plan Campaign orchestration and customer lifecycle marketing
Pricing model Free plan + paid Paid
Starting price Not published Not published
Free plan ✓ (best) —
Free trial — —
Deployment Cloud, Browser extension Cloud
Platforms Web Web
Features Landbot 1/4 · Infobip Conversational Marketing 2/4
Lead qualification Not published ✓ (best)
Conversation routing Not published Not published
Marketing journeys Not published ✓ (best)
Human handoff ✓ (best) Not published
Specs
Supported channels Not published Omnichannel
Contact limit Not published Not published
Our review
Pros
  • Visual builder combines rule-based flows with AI workflow generation
  • Supports websites, WhatsApp, Messenger, and API-connected channels
  • Lead routing, knowledge-base agents, and human handoff cover varied workflows
  • Runs two-way campaigns across messaging, social, voice, email, and live chat
  • Personalizes campaigns using customer behavior and customer attributes
  • Supports chatbot lead generation, qualification, loyalty, reminders, and upsells
Cons
  • Free plan is limited to 100 chats/month and excludes AI chats
  • Starter begins at €32 per month with annual billing
  • WhatsApp-specific features require the Professional WA plan
  • Pricing requires contacting sales
  • There is no free plan
  • Its broad campaign scope may exceed single-purpose marketing needs
Our verdict

Landbot is a no-code platform for building rule-based chatbots and AI agents across websites, WhatsApp Business, Facebook Messenger, and API-connected channels. It is aimed at marketing, sales, support, and revenue teams that need to…

Read the review →

Infobip Conversational Marketing helps businesses run two-way promotional and engagement campaigns across messaging, social, voice, email, and live-chat channels. It is aimed at teams that want to coordinate customer lifecycle marketing,…

Read the review →
  1. LandbotConversational Marketing Software 8.1Free plan · paid from €32/mo (annual) · 14-day trial
  2. Infobip Conversational MarketingConversational Marketing Software 7.4Pricing on request

Strengths and trade-offs

  • Landbot — where it wins

    • Visual builder combines rule-based flows with AI workflow generation
    • Supports websites, WhatsApp, Messenger, and API-connected channels
    • Lead routing, knowledge-base agents, and human handoff cover varied workflows

    Where it doesn't

    • Free plan is limited to 100 chats/month and excludes AI chats
    • Starter begins at €32 per month with annual billing
    • WhatsApp-specific features require the Professional WA plan

  • Infobip Conversational Marketing — where it wins

    • Runs two-way campaigns across messaging, social, voice, email, and live chat
    • Personalizes campaigns using customer behavior and customer attributes
    • Supports chatbot lead generation, qualification, loyalty, reminders, and upsells

    Where it doesn't

    • Pricing requires contacting sales
    • There is no free plan
    • Its broad campaign scope may exceed single-purpose marketing needs
  • Landbot8.1/10 · Free plan · paid from €32/mo (annual) · 14-day trial

    A visual chatbot builder with a useful free plan and broad conversational workflows.

    Visit LandbotFull verdict →
  • Infobip Conversational Marketing7.4/10 · Pricing on request

    A broad conversational marketing suite for lifecycle campaigns, lead generation, and retention.

    Visit InfobipFull verdict →

More comparisons

All conversational marketing software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update