HubSpot CMS Hub vs WordPress

HubSpot CMS Hub9.2Visit WordPress8.9Visit

Higher score HubSpot CMS Hub #2 in Website Development tools 9.2/10 Free plan · 14-day trial Free planFree trial✓ 6 of 6 features Visit HubSpot

vs

WordPress #4 in Website Development tools 8.9/10 Free plan Free plan✓ 0 of 6 features Visit WordPress

• HubSpot CMS Hub fits best

  Marketing teams building CRM-connected websites

• WordPress fits best

  Flexible open-source websites and publishing

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature	HubSpot CMS Hub 9.2/10 Visit ↗	WordPress 8.9/10 Visit ↗
At a glance
Editor score	9.2	8.9
Ranking	#2 in Website Development tools	#4 in Website Development tools
Best for	Marketing teams building CRM-connected websites	Flexible open-source websites and publishing
Pricing model	Free plan + paid	Free
Starting price	$20/seat/mo	Free plan
Free plan	✓	✓
Free trial	14 days	—
Deployment	Cloud	Self-hosted
Platforms	Web	Web
Support	Email, Live chat, Phone, Docs	Community, Docs
Built for	Small business, Mid-market, Enterprise	Solo, Small business, Mid-market, Enterprise
Features HubSpot CMS Hub 6/6 · WordPress 0/6
Visual editor	✓ (best)	Not checked yet
Custom code support	✓ (best)	Not checked yet
CMS features	✓ (best)	Not checked yet
Hosting included	✓ (best)	Not checked yet
Ecommerce features	✓ (best)	Not checked yet
Team collaboration	✓ (best)	Not checked yet
Specs
Deployment model	Managed	Not checked yet
Our review
Pros	Visual editor, themes, and templates support page and blog publishing Managed hosting includes CDN and SSL, with custom domain connections Forms and content tools connect with HubSpot CRM	Block editor, scheduling, drafts and revisions support publishing workflows. Themes, plugins and custom content types extend site structure and design. Roles, media tools, multilingual support and a REST API cover varied needs.
Cons	Professional and Enterprise are billed annually at higher monthly prices Starter includes 500 HubSpot Credits; larger plans have defined credit allocations Its CRM-connected marketing focus may not suit teams seeking a standalone CMS	Site owners must arrange hosting and a domain separately. Site installation and hosting are self-managed. Plugin and theme choices can add complexity to site decisions.
Our verdict	HubSpot CMS Hub, rebranded as Content Hub in 2024, is a cloud content-management platform for businesses and marketing teams creating websites alongside their marketing work. Its visual page editor, themes, templates, blog publishing, and… Read the review →	WordPress is open-source content management and web publishing software for creators, businesses, developers and organizations that want control over how a site is structured and published. It is available as software to install on a web… Read the review →

Strengths and trade-offs

• HubSpot CMS Hub — where it wins

  • Visual editor, themes, and templates support page and blog publishing
  • Managed hosting includes CDN and SSL, with custom domain connections
  • Forms and content tools connect with HubSpot CRM

  Where it doesn't

  • Professional and Enterprise are billed annually at higher monthly prices
  • Starter includes 500 HubSpot Credits; larger plans have defined credit allocations
  • Its CRM-connected marketing focus may not suit teams seeking a standalone CMS

• WordPress — where it wins

  • Block editor, scheduling, drafts and revisions support publishing workflows.
  • Themes, plugins and custom content types extend site structure and design.
  • Roles, media tools, multilingual support and a REST API cover varied needs.

  Where it doesn't

  • Site owners must arrange hosting and a domain separately.
  • Site installation and hosting are self-managed.
  • Plugin and theme choices can add complexity to site decisions.

• HubSpot CMS Hub9.2/10 · Free plan · 14-day trial

  A managed website CMS that connects visual editing, hosting, analytics, and CRM tools.

  Visit HubSpotFull verdict →
• WordPress8.9/10 · Free plan

  Flexible, self-hosted publishing with extensible design and content tools.

  Visit WordPressFull verdict →