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Head-to-head · Business Texting Software

Heymarket vs Captivated

  • Updated Oct 2026
  • Both researched from official sources
  • 8 checks side by side
Higher score Heymarket #9 in Business Texting Software 7.3/10 14-day trial Free trial✓ 6 of 6 features Visit Heymarket
Captivated #11 in Business Texting Software 6.9/10 Paid ✓ 6 of 6 features Visit Captivated

Heymarket leads on 1 check, Captivated on 0, and 7 are even. Who comes out ahead on the 8 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreHeymarket · 7.3/10
  • Lowest starting priceHeymarket · $49/user/mo
  • Free trialonly Heymarket

Heymarket scores higher on our rubric for business texting software: 7.3 against 6.9 out of 10; our editors rank them #9 and #11.

Heymarket is cheaper to start at $49/user/mo against $125/user/mo.

Heymarket is the better fit for growing teams needing structured SMS workflows. Captivated is the better fit for established teams needing texting plus scheduling.

  • Heymarket fits best

    Growing teams needing structured SMS workflows

  • Captivated fits best

    Established teams needing texting plus scheduling

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Heymarket 7.3/10 Visit ↗ Captivated 6.9/10 Visit ↗
At a glance
Editor score 7.3 6.9
Ranking #9 in Business Texting Software #11 in Business Texting Software
Best for Growing teams needing structured SMS workflows Established teams needing texting plus scheduling
Pricing model Paid Paid
Starting price $49/user/mo (best) $125/mo
Free plan — —
Free trial 14 days —
Deployment Cloud, Mobile Cloud, Mobile, Browser extension
Platforms Web, iOS, Android Web, iOS, Chrome extension
Integrations 10 integrations 14 integrations
Features Heymarket 6/6 · Captivated 6/6
Two-way messaging ✓ ✓
MMS support ✓ ✓
Shared team inbox ✓ ✓
Automated sequences ✓ ✓
Scheduled messages ✓ ✓
Inbound keywords ✓ ✓
Specs
Included team seats 2 users Not checked yet
Our review
Pros
  • Shared inboxes centralize two-way SMS, MMS, email, and team assignments.
  • Automations support triggers, conditions, delays, actions, and keyword workflows.
  • Integrates with HubSpot, Salesforce, Teams, Zapier, Slack, and more.
  • Two-way SMS/MMS with shared queues and team coverage
  • Scheduled messages, workflows, cadences, and appointment reminders
  • Integrations include HubSpot, calendars, payments, and Zapier
Cons
  • Annual plans start at $49 per user per month, with a two-user minimum.
  • API access is limited to the Pro plan.
  • Advanced administration, security, and analytics require higher tiers.
  • No free plan is available
  • Starter is limited to 500 messages per month
  • Starter includes one text line
Our verdict

Heymarket is a web and mobile business messaging platform for teams communicating with customers, contractors, and employees. It brings SMS, MMS, email, and other messaging channels into shared inboxes, where teams can read, reply, assign,…

Read the review →

Captivated is a business communication platform for organizations managing customer conversations across teams and departments. It combines two-way SMS and MMS with shared conversation management, queues, team coverage, website chat,…

Read the review →
  1. HeymarketBusiness Texting Software 7.314-day trial
  2. CaptivatedBusiness Texting Software 6.9Paid

Strengths and trade-offs

  • Heymarket — where it wins

    • Shared inboxes centralize two-way SMS, MMS, email, and team assignments.
    • Automations support triggers, conditions, delays, actions, and keyword workflows.
    • Integrates with HubSpot, Salesforce, Teams, Zapier, Slack, and more.

    Where it doesn't

    • Annual plans start at $49 per user per month, with a two-user minimum.
    • API access is limited to the Pro plan.
    • Advanced administration, security, and analytics require higher tiers.

  • Captivated — where it wins

    • Two-way SMS/MMS with shared queues and team coverage
    • Scheduled messages, workflows, cadences, and appointment reminders
    • Integrations include HubSpot, calendars, payments, and Zapier

    Where it doesn't

    • No free plan is available
    • Starter is limited to 500 messages per month
    • Starter includes one text line
  • Heymarket7.3/10 · 14-day trial

    A structured business texting workspace for teams managing shared conversations and automated messaging.

    Visit HeymarketFull verdict →
  • Captivated6.9/10 · Paid

    A team-focused texting platform with scheduling, automation, booking, and shared conversations.

    Visit CaptivatedFull verdict →

All business texting software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update