Head-to-head · Gym Marketing Software
GymSales vs GymLeads
GymSales leads on 0 checks, GymLeads on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreGymSales · 9.0/10
GymSales scores higher on our rubric for gym marketing software: 9.0 against 8.7 out of 10; our editors rank them #4 and #7.
GymSales is the better fit for multi-location gyms needing sales CRM workflows. GymLeads is the better fit for gyms wanting dedicated lead and sales management.
- GymSales fits best
Multi-location gyms needing sales CRM workflows
- GymLeads fits best
Gyms wanting dedicated lead and sales management
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Side by side
| Feature | GymSales 9.0/10 Visit ↗ | GymLeads 8.7/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.0 | 8.7 |
| Ranking | #4 in Gym Marketing Software | #7 in Gym Marketing Software |
| Best for | Multi-location gyms needing sales CRM workflows | Gyms wanting dedicated lead and sales management |
| Pricing model | Paid | Paid |
| Starting price | Pricing on request | $149/site/mo |
| Free plan | Not checked yet | — |
| Free trial | — | — |
| Deployment | Cloud, Mobile | Cloud, Mobile |
| Platforms | Web, Android | Web, iOS, Android |
| Support | Email, Phone, Docs | Live chat, Email, Docs |
| Integrations | 16 integrations | 8 integrations |
| Built for | Small business, Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Features GymSales 1/5 · GymLeads 1/5 | ||
| Lead capture tools | ✓ | ✓ |
| Automated nurture | Not checked yet | Not checked yet |
| Trial booking | Not checked yet | Not checked yet |
| Lead source tracking | Not checked yet | Not checked yet |
| Fitness platform links | Not checked yet | Not checked yet |
| Specs | ||
| Campaign channels | Not checked yet | Not checked yet |
| Acquisition reporting | Not checked yet | Not checked yet |
| Our review | ||
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| Cons |
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| Our verdict | GymSales is a web-based fitness CRM for gyms, health clubs, and franchises, with a particular fit for multi-location teams managing prospect activity across sites. It combines website lead-capture forms, branded guest sign-in, waiver… Read the review → |
GymLeads is a cloud-based CRM for gyms and fitness businesses that need a dedicated system for capturing, organizing and converting leads. It collects prospects from websites, landing pages, social media, Facebook Lead Ads, Messenger and… Read the review → |
Strengths and trade-offs
GymSales — where it wins
- Automates email and SMS follow-ups across sales workflows
- Connects lead capture with funnels, campaigns, KPIs, and team reporting
- Integrates with fitness systems including Mindbody, Glofox, and ABC Ignite
Where it doesn't
- Plan pricing and quotas require a demo or sales contact
- Built for gym sales workflows rather than general-purpose CRM use
- Phone, SMS, and email activity depends on team process and configuration
GymLeads — where it wins
- Captures leads from websites, landing pages, social media and Messenger
- Automates email, SMS, reminders and follow-ups across configurable funnels
- Supports gym workflows with eight integrations and mobile lead management
Where it doesn't
- SMS messaging requires account credit
- Multi-site and franchise pricing is provided on a POA basis
- Its focus is gym and fitness-business sales and marketing workflows
- GymSales9.0/10 · Pricing on request
A focused fitness CRM for managing gym leads, follow-ups, campaigns, and sales reporting.
Visit GymSalesFull verdict → - GymLeads8.7/10 · Paid
A dedicated gym CRM combining lead capture, automated follow-up and sales reporting.
Visit GymLeadsFull verdict →
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All gym marketing software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update





