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Head-to-head · Online Form Builders

Google Forms vs Fillout

  • Updated Nov 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Google Forms #4 in Online Form Builders 9.0/10 Free plan · 14-day trial Free planFree trial✓ 2 of 3 features Visit Google Forms
Fillout #5 in Online Form Builders 8.9/10 Free plan Free plan✓ 2 of 3 features Visit Fillout

Google Forms leads on 1 check, Fillout on 0, and 4 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreGoogle Forms · 9.0/10
  • Lowest starting priceGoogle Forms · $7/user/mo
  • Free planboth
  • Free trialonly Google Forms

Google Forms scores higher on our rubric for online form builders: 9.0 against 8.9 out of 10; our editors rank them #4 and #5.

Google Forms is cheaper to start at $7/mo against $15/mo.

Google Forms is the better fit for free surveys, quizzes, and collaborative forms. Fillout is the better fit for affordable unlimited forms with modern integrations.

  • Google Forms fits best

    Free surveys, quizzes, and collaborative forms

  • Fillout fits best

    Affordable unlimited forms with modern integrations

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Google Forms 9.0/10 Visit ↗ Fillout 8.9/10 Visit ↗
At a glance
Editor score 9.0 8.9
Ranking #4 in Online Form Builders #5 in Online Form Builders
Best for Free surveys, quizzes, and collaborative forms Affordable unlimited forms with modern integrations
Pricing model Free plan + paid Free plan + paid
Starting price $7/user/mo (best) $15/mo
Free plan ✓ ✓
Free trial 14 days —
Deployment Cloud Cloud
Platforms Web Web
Support Community, Docs Email, Docs
Compliance SOC 2, ISO 27001, HIPAA SOC 2, SSO/SAML, 2FA
Integrations 5 integrations 50+ integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Google Forms 2/3 · Fillout 2/3
Quiz support ✓ (best) Not checked yet
Payment collection Not checked yet ✓ (best)
File uploads ✓ ✓
Specs
Form limit Not checked yet Not checked yet
Embed options Multiple Not checked yet
Native integrations 5 integrations Not checked yet
Our review
Pros
  • Free core product with surveys, quizzes, templates, and validation
  • Conditional routing, automatic quiz grading, and response charts
  • Google Sheets, Workspace, Apps Script, AppSheet, and API connectivity
  • Unlimited forms and seats on the Free plan
  • Payments, uploads, quizzes, logic, and calculations
  • REST API access plus integrations with CRMs and work tools
Cons
  • Built-in payment collection is not a core capability
  • Paid pricing is tied to Google Workspace plans
  • Advanced workflows may require Apps Script, AppSheet, or API work
  • Free plan is limited to 1,000 responses per month
  • Advanced branding and custom domains require paid plans
  • Unlimited responses begin at the $75-per-month Business plan
Our verdict

Google Forms is a web-based form builder for individuals, schools, teams, and businesses. It supports surveys, questionnaires, registrations, assessments, and quizzes through multiple question types, conditional routing, validation rules,…

Read the review →

Fillout is a web-based form builder for surveys, quizzes, payment forms, applications, registrations, and multi-page workflows. Its drag-and-drop editor supports conditional logic, calculations, quiz scoring, file uploads, embeds, share…

Read the review →
  1. Google FormsOnline Form Builders 9.0Free plan · 14-day trial
  2. FilloutOnline Form Builders 8.9Free plan

Strengths and trade-offs

  • Google Forms — where it wins

    • Free core product with surveys, quizzes, templates, and validation
    • Conditional routing, automatic quiz grading, and response charts
    • Google Sheets, Workspace, Apps Script, AppSheet, and API connectivity

    Where it doesn't

    • Built-in payment collection is not a core capability
    • Paid pricing is tied to Google Workspace plans
    • Advanced workflows may require Apps Script, AppSheet, or API work
  • Fillout — where it wins

    • Unlimited forms and seats on the Free plan
    • Payments, uploads, quizzes, logic, and calculations
    • REST API access plus integrations with CRMs and work tools

    Where it doesn't

    • Free plan is limited to 1,000 responses per month
    • Advanced branding and custom domains require paid plans
    • Unlimited responses begin at the $75-per-month Business plan
  • Google Forms9.0/10 · Free plan · 14-day trial

    A capable free form builder for surveys, quizzes, collaboration, and Google Workspace workflows.

    Visit Google FormsFull verdict →
  • Fillout8.9/10 · Free plan

    An affordable form builder with unlimited forms, payments, uploads, and broad integrations.

    Visit FilloutFull verdict →

More options

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update