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Head-to-head · Online Form Builders

Typeform vs Google Forms

  • Updated Nov 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Typeform #3 in Online Form Builders 9.1/10 Free plan · 14-day trial Free planFree trial✓ 3 of 3 features Visit Typeform
Google Forms #4 in Online Form Builders 9.0/10 Free plan · 14-day trial Free planFree trial✓ 2 of 3 features Visit Google Forms

Typeform leads on 1 check, Google Forms on 1, and 4 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreTypeform · 9.1/10
  • Lowest starting priceGoogle Forms · $7/user/mo
  • Free planboth
  • Free trialboth
  • Most featuresTypeform · 3 of 3

Typeform scores higher on our rubric for online form builders: 9.1 against 9.0 out of 10; our editors rank them #3 and #4.

Google Forms is cheaper to start at $7/mo against $28/mo. Typeform leads on native integrations: 300 integrations versus 5 integrations.

Typeform is the better fit for highly polished interactive forms and quizzes. Google Forms is the better fit for free surveys, quizzes, and collaborative forms.

  • Typeform fits best

    Highly polished interactive forms and quizzes

  • Google Forms fits best

    Free surveys, quizzes, and collaborative forms

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Typeform 9.1/10 Visit ↗ Google Forms 9.0/10 Visit ↗
At a glance
Editor score 9.1 9.0
Ranking #3 in Online Form Builders #4 in Online Form Builders
Best for Highly polished interactive forms and quizzes Free surveys, quizzes, and collaborative forms
Pricing model Free plan + paid Free plan + paid
Starting price $28/user/mo $7/user/mo (best)
Free plan ✓ ✓
Free trial 14 days 14 days
Free trial length 14 days · card required 14 days
Deployment Cloud Cloud
Platforms Web Web
Support Email, Live chat, Community, Docs Community, Docs
Compliance SOC 2, ISO 27001, GDPR, SSO/SAML, 2FA SOC 2, ISO 27001, HIPAA
Integrations 300+ integrations 5 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Typeform 3/3 · Google Forms 2/3
Quiz support ✓ ✓
Payment collection ✓ (best) Not checked yet
File uploads ✓ ✓
Specs
Form limit Not checked yet Not checked yet
Embed options Multiple Multiple
Native integrations 300 integrations (best) 5 integrations
Our review
Pros
  • Branching, calculations, segmentation, and multiple quiz types
  • Stripe and PayPal payment collection with file-upload questions
  • Flexible embeds, AI assistance, integrations, and API access
  • Free core product with surveys, quizzes, templates, and validation
  • Conditional routing, automatic quiz grading, and response charts
  • Google Sheets, Workspace, Apps Script, AppSheet, and API connectivity
Cons
  • Basic starts at $25 per month when billed annually
  • Basic limits responses to 100 per month
  • Advanced tracking starts only on the Business plan
  • Built-in payment collection is not a core capability
  • Paid pricing is tied to Google Workspace plans
  • Advanced workflows may require Apps Script, AppSheet, or API work
Our verdict

Typeform is a no-code online form builder for teams creating forms, surveys, quizzes, tests, polls, registration forms, and landing pages. Its editor supports customizable questions, layouts, colors, fonts, and logos, while conditional…

Read the review →

Google Forms is a web-based form builder for individuals, schools, teams, and businesses. It supports surveys, questionnaires, registrations, assessments, and quizzes through multiple question types, conditional routing, validation rules,…

Read the review →
  1. TypeformOnline Form Builders 9.1Free plan · 14-day trial
  2. Google FormsOnline Form Builders 9.0Free plan · 14-day trial

Strengths and trade-offs

  • Typeform — where it wins

    • Branching, calculations, segmentation, and multiple quiz types
    • Stripe and PayPal payment collection with file-upload questions
    • Flexible embeds, AI assistance, integrations, and API access

    Where it doesn't

    • Basic starts at $25 per month when billed annually
    • Basic limits responses to 100 per month
    • Advanced tracking starts only on the Business plan

  • Google Forms — where it wins

    • Free core product with surveys, quizzes, templates, and validation
    • Conditional routing, automatic quiz grading, and response charts
    • Google Sheets, Workspace, Apps Script, AppSheet, and API connectivity

    Where it doesn't

    • Built-in payment collection is not a core capability
    • Paid pricing is tied to Google Workspace plans
    • Advanced workflows may require Apps Script, AppSheet, or API work
  • Typeform9.1/10 · Free plan · 14-day trial

    A polished form builder with branching, quizzes, payments, embeds, and API access.

    Visit TypeformFull verdict →
  • Google Forms9.0/10 · Free plan · 14-day trial

    A capable free form builder for surveys, quizzes, collaboration, and Google Workspace workflows.

    Visit Google FormsFull verdict →

More comparisons

All online form builders comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update