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Head-to-head · Identity and Access Management Software

Google Cloud Identity vs Ory

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Google Cloud Identity #2 in Identity and Access Management Software 9.2/10 Free plan Free plan✓ 3 of 3 features Visit Google Cloud
Ory #29 in Identity and Access Management Software 6.3/10 Free plan Free plan✓ 3 of 3 features Visit Ory

Google Cloud Identity leads on 0 checks, Ory on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreGoogle Cloud Identity · 9.2/10
  • Free planboth

Google Cloud Identity scores higher on our rubric for identity and access management software: 9.2 against 6.3 out of 10; our editors rank them #2 and #29.

Google Cloud Identity is the better fit for google-centric organizations needing affordable IAM. Ory is the better fit for open-source IAM with managed or self-hosted options.

  • Google Cloud Identity fits best

    Google-centric organizations needing affordable IAM

  • Ory fits best

    Open-source IAM with managed or self-hosted options

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Google Cloud Identity 9.2/10 Visit ↗ Ory 6.3/10 Visit ↗
At a glance
Editor score 9.2 6.3
Ranking #2 in Identity and Access Management Software #29 in Identity and Access Management Software
Best for Google-centric organizations needing affordable IAM Open-source IAM with managed or self-hosted options
Pricing model Free plan + paid Free plan + paid
Starting price $6/user/mo —
Free plan ✓ ✓
Free trial — —
Deployment Cloud, Desktop, Mobile Cloud, Self-hosted
Platforms Web, Windows, Android, iOS Web
Integrations 5 integrations 9 integrations
Features Google Cloud Identity 3/3 · Ory 3/3
Directory sync ✓ ✓
Lifecycle provisioning ✓ ✓
Adaptive access policies ✓ ✓
Specs
SSO protocols SAML, OIDC SAML 2.0, OpenID Connect (OIDC), OAuth 2.0
MFA methods Security keys, Google Prompt, Google Authenticator and other TOTP code generators, backup codes, SMS, voice calls, passkeys TOTP, WebAuthn/FIDO2, SMS, Email, Lookup Secrets (Recovery Codes)
Included users Not checked yet Not checked yet
Our review
Pros
  • Free tier includes core identity, SSO, MFA, and endpoint management
  • Supports SAML and OIDC SSO plus broad MFA methods
  • Adds lifecycle provisioning, adaptive access, LDAP, and directory sync
  • Supports authentication, MFA, SSO, SCIM, OAuth, and fine-grained authorization
  • Offers managed cloud, open-source, and self-hosted deployment options
  • Provides enterprise integrations including Entra ID, Okta, and Google Workspace
Cons
  • Free edition provides 50 user licenses by default
  • Advanced controls require the Premium edition
  • Flexible Premium billing costs $7.20 per user monthly
  • Growth is listed at $9,350 annually
  • Enterprise self-hosting uses custom pricing
  • Environment-based plans are less direct to compare with seat-priced IAM
Our verdict

Google Cloud Identity is a cloud-based identity and access management platform for organizations that need centralized control over users, groups, applications, and endpoints. It is particularly well suited to Google-centric environments,…

Read the review →

Ory is modular identity and access management infrastructure for customer-facing applications, B2B SaaS products, partners, machines, and AI agents. It combines user identity management, authentication, enterprise SSO, directory…

Read the review →
  1. Google Cloud IdentityIdentity and Access Management Software 9.2Free plan
  2. OryIdentity and Access Management Software 6.3Free plan

Strengths and trade-offs

  • Google Cloud Identity — where it wins

    • Free tier includes core identity, SSO, MFA, and endpoint management
    • Supports SAML and OIDC SSO plus broad MFA methods
    • Adds lifecycle provisioning, adaptive access, LDAP, and directory sync

    Where it doesn't

    • Free edition provides 50 user licenses by default
    • Advanced controls require the Premium edition
    • Flexible Premium billing costs $7.20 per user monthly

  • Ory — where it wins

    • Supports authentication, MFA, SSO, SCIM, OAuth, and fine-grained authorization
    • Offers managed cloud, open-source, and self-hosted deployment options
    • Provides enterprise integrations including Entra ID, Okta, and Google Workspace

    Where it doesn't

    • Growth is listed at $9,350 annually
    • Enterprise self-hosting uses custom pricing
    • Environment-based plans are less direct to compare with seat-priced IAM
  • Google Cloud Identity9.2/10 · Free plan

    A capable IAM choice for Google-centric teams that need MFA, SSO, and lifecycle controls.

    Visit Google CloudFull verdict →
  • Ory6.3/10 · Free plan

    Flexible IAM for teams choosing between open-source control and managed deployment.

    Visit OryFull verdict →

More comparisons

All identity and access management software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update