GetResponse vs Iterable

GetResponse7.1Visit Iterable6.5Visit

Higher score GetResponse #6 in Marketing Automation - B2C Software 7.1/10 Free plan · paid from $15.58/mo (annual) · 14-day trial Free plan✓ 0 of 4 features Visit GetResponse

vs

Iterable #8 in Marketing Automation - B2C Software 6.5/10 Pricing on request ✓ 0 of 4 features Visit Iterable

• GetResponse fits best

  Small teams seeking low-cost all-in-one marketing

• Iterable fits best

  Enterprise cross-channel lifecycle campaigns

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Side by side

Feature	GetResponse 7.1/10 Visit ↗	Iterable 6.5/10 Visit ↗
At a glance
Editor score	7.1	6.5
Ranking	#6 in Marketing Automation - B2C Software	#8 in Marketing Automation - B2C Software
Best for	Small teams seeking low-cost all-in-one marketing	Enterprise cross-channel lifecycle campaigns
Pricing model	Free plan + paid	Paid
Starting price	$15.58/mo	Not published
Free plan	✓ (best)	Not published
Free trial	—	—
Deployment	Cloud, Mobile	Cloud, Mobile
Platforms	Web, Windows, macOS, Linux, iOS, Android	Web, iOS, Android
Support	Email, Live chat, Docs · 24/7	Email, Live chat, Tickets, Community, Docs
Compliance	GDPR, PCI DSS	SOC 2, ISO 27001, GDPR, HIPAA, SSO/SAML, 2FA
Integrations	170+ integrations	120+ integrations
Built for	Small business, Mid-market, Enterprise	Enterprise, Mid-market
Features GetResponse 0/4 · Iterable 0/4
Automated journeys	Not published	Not published
Audience segmentation	Not published	Not published
SMS marketing	Not published	Not published
Ecommerce integrations	Not published	Not published
Specs
Contact limit	Not published	Not published
Channel scope	Not published	Not published
Our review
Pros	Visual automation, segmentation, landing pages, and A/B testing in one platform Unlimited email sends on paid Starter, Marketer, and Creator plans SMS, web push, ecommerce workflows, and 170 integrations	Coordinates email, SMS, in-app, embedded, push, and web push messaging Automates customer journeys with triggers, delays, messages, and profile updates Supports segmentation, experimentation, predictive goals, and data activation
Cons	Starter includes only 1 custom automation workflow Pricing varies with contact-list size and region Enterprise plan requires a customized solution and pricing	Contact-sales pricing makes budget comparison less direct Broad channel and journey capabilities may exceed simpler campaign needs Advanced workflows depend on integrations, APIs, or external data feeds
Our verdict	GetResponse is a cloud and mobile marketing platform for businesses, marketers, ecommerce teams, and content creators. It combines email newsletters, visual editing, autoresponders, behavior-based automation, segmentation, landing pages,… Read the review →	Iterable brings campaign management, customer journeys, and messaging into a cloud-based platform for marketing teams at consumer brands and other enterprise organizations. It supports email, SMS, in-app, embedded, push, and web push, with… Read the review →

Strengths and trade-offs

• GetResponse — where it wins

  • Visual automation, segmentation, landing pages, and A/B testing in one platform
  • Unlimited email sends on paid Starter, Marketer, and Creator plans
  • SMS, web push, ecommerce workflows, and 170 integrations

  Where it doesn't

  • Starter includes only 1 custom automation workflow
  • Pricing varies with contact-list size and region
  • Enterprise plan requires a customized solution and pricing

• Iterable — where it wins

  • Coordinates email, SMS, in-app, embedded, push, and web push messaging
  • Automates customer journeys with triggers, delays, messages, and profile updates
  • Supports segmentation, experimentation, predictive goals, and data activation

  Where it doesn't

  • Contact-sales pricing makes budget comparison less direct
  • Broad channel and journey capabilities may exceed simpler campaign needs
  • Advanced workflows depend on integrations, APIs, or external data feeds

• GetResponse7.1/10 · Free plan · paid from $15.58/mo (annual) · 14-day trial

  A freemium all-in-one platform for email, automation, ecommerce, and creator marketing.

  Visit GetResponseFull verdict →
• Iterable6.5/10 · Pricing on request

  A broad lifecycle campaign platform for teams coordinating journeys across channels.

  Visit IterableFull verdict →