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Head-to-head · Marketing Automation Software

Mailchimp vs Iterable

  • Updated Sep 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Mailchimp #13 in Marketing Automation Software 6.4/10 Free plan · 14-day trial Free plan✓ 1 of 4 features Visit Mailchimp
Iterable #25 in Marketing Automation Software 5.4/10 Pricing on request ✓ 4 of 4 features Visit Iterable

Mailchimp leads on 1 check, Iterable on 3, and 1 is even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMailchimp · 6.4/10
  • Free planonly Mailchimp
  • Most featuresIterable · 4 of 4

Mailchimp scores higher on our rubric for marketing automation software: 6.4 against 5.4 out of 10; our editors rank them #13 and #25.

Mailchimp offers free plan; Iterable doesn't publish it. Iterable offers customer journeys; Mailchimp doesn't publish it. Iterable offers lead scoring; Mailchimp doesn't publish it. Iterable offers lead capture forms; Mailchimp doesn't publish it.

Mailchimp is the better fit for small teams starting with email automation. Iterable is the better fit for enterprise teams needing flexible messaging journeys.

  • Mailchimp fits best

    Small teams starting with email automation

  • Iterable fits best

    Enterprise teams needing flexible messaging journeys

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature Mailchimp 6.4/10 Visit ↗ Iterable 5.4/10 Visit ↗
At a glance
Editor score 6.4 5.4
Ranking #13 in Marketing Automation Software #25 in Marketing Automation Software
Best for Small teams starting with email automation Enterprise teams needing flexible messaging journeys
Pricing model Free plan + paid Paid
Starting price Not published Not published
Free plan ✓ (best) Not published
Free trial — —
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Email, Live chat, Phone, Docs · 24/7 Email, Live chat, Tickets, Community, Docs
Compliance GDPR SOC 2, ISO 27001, GDPR, HIPAA, SSO/SAML, 2FA
Integrations 300+ integrations 120+ integrations
Built for Solo, Small business, Mid-market, Enterprise Enterprise, Mid-market
Features Mailchimp 1/4 · Iterable 4/4
Email automation ✓ ✓
Customer journeys Not published ✓ (best)
Lead scoring Not published ✓ (best)
Lead capture forms Not published ✓ (best)
Specs
CRM integrations Not published Multiple
Included contacts Not published Not published
Our review
Pros
  • Free plan includes A/B testing, landing pages, and forms
  • Segmentation, automation flows, analytics, and testing in one platform
  • Web, mobile, API access, and 300 integrations support varied workflows
  • Supports email, SMS, push, in-app, embedded, and web push messaging
  • Combines journey automation, segmentation, experiments, catalogs, and analytics
  • Offers APIs, webhooks, data feeds, and integrations for connected workflows
Cons
  • Free plan is limited to 250 contacts and 500 monthly sends
  • Paid pricing varies by contact tier and is not shown here
  • Advanced automation and testing require higher paid plans
  • Pricing uses a contact-sales model rather than published plan tiers
  • Its broad feature set may exceed the needs of email-only teams
  • Lead scoring and CRM capabilities are not central to its listed feature set
Our verdict

Mailchimp is an email marketing and marketing automation platform for businesses managing campaigns, audiences, automated flows, landing pages, and performance reporting. It fits solo operators and small teams that need more than…

Read the review →

Iterable is a customer engagement and marketing automation platform for brands and marketing teams that need coordinated messaging across multiple channels. It supports email, SMS, push notifications, in-app messages, embedded messages,…

Read the review →
  1. MailchimpMarketing Automation Software 6.4Free plan · 14-day trial
  2. IterableMarketing Automation Software 5.4Pricing on request

Strengths and trade-offs

  • Mailchimp — where it wins

    • Free plan includes A/B testing, landing pages, and forms
    • Segmentation, automation flows, analytics, and testing in one platform
    • Web, mobile, API access, and 300 integrations support varied workflows

    Where it doesn't

    • Free plan is limited to 250 contacts and 500 monthly sends
    • Paid pricing varies by contact tier and is not shown here
    • Advanced automation and testing require higher paid plans

  • Iterable — where it wins

    • Supports email, SMS, push, in-app, embedded, and web push messaging
    • Combines journey automation, segmentation, experiments, catalogs, and analytics
    • Offers APIs, webhooks, data feeds, and integrations for connected workflows

    Where it doesn't

    • Pricing uses a contact-sales model rather than published plan tiers
    • Its broad feature set may exceed the needs of email-only teams
    • Lead scoring and CRM capabilities are not central to its listed feature set
  • Mailchimp6.4/10 · Free plan · 14-day trial

    A broad email automation suite with a practical free entry point for small teams.

    Visit MailchimpFull verdict →
  • Iterable5.4/10 · Pricing on request

    A broad marketing automation suite for flexible, data-driven messaging journeys.

    Visit IterableFull verdict →

All marketing automation software comparisons → · Full ranking →

Guides on marketing automation software

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update