Head-to-head · Booking Tools
Fresha vs Appointy
Fresha leads on 0 checks, Appointy on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreFresha · 8.9/10
- Free planboth
- Free trialboth
Fresha scores higher on our rubric for booking tools: 8.9 against 8.8 out of 10; our editors rank them #7 and #8.
Fresha is the better fit for beauty and wellness businesses wanting free booking. Appointy is the better fit for small businesses starting with free appointment booking.
- Fresha fits best
Beauty and wellness businesses wanting free booking
- Appointy fits best
Small businesses starting with free appointment booking
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Side by side
| Feature | Fresha 8.9/10 Visit ↗ | Appointy 8.8/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.9 | 8.8 |
| Ranking | #7 in Booking Tools | #8 in Booking Tools |
| Best for | Beauty and wellness businesses wanting free booking | Small businesses starting with free appointment booking |
| Pricing model | Free plan + paid | Free plan + paid |
| Starting price | — | — |
| Free plan | ✓ | ✓ |
| Free trial | 7 days | 14 days |
| Free trial length | 7 days · no card needed | 14 days · no card needed |
| Deployment | Cloud, Mobile | Cloud, Mobile |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Support | Email, Phone, Docs · 24/7 | Email, Live chat, Phone |
| Compliance | GDPR, PCI DSS, HIPAA | ISO 27001 |
| Integrations | 6 integrations | 1,000+ integrations |
| Built for | Solo, Small business, Mid-market, Enterprise | Solo, Small business, Mid-market, Enterprise |
| Features Fresha 1/3 · Appointy 1/3 | ||
| Online payments | ✓ | ✓ |
| Automated reminders | Not checked yet | Not checked yet |
| Customer accounts | Not checked yet | Not checked yet |
| Specs | ||
| Booking types | Not checked yet | Not checked yet |
| Calendar sync | Not checked yet | Not checked yet |
| Staff included | Not checked yet | Not checked yet |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Fresha is cloud-based booking and business management software for salons, spas, barbershops, medspas, massage therapists, fitness businesses, and other beauty, wellness, and healthcare providers. It combines appointment scheduling with… Read the review → |
Appointy is online appointment scheduling software for professionals and service businesses, from wellness and fitness providers to education, healthcare and local services. It combines customer booking pages and website widgets with… Read the review → |
Strengths and trade-offs
Fresha — where it wins
- Free Independent and Team subscriptions with online booking
- Group appointments, team assignment, reminders, and payment collection
- Web, iOS, and Android apps plus social and marketplace booking
Where it doesn't
- Calendar synchronization is one-way export rather than two-way updates
- Usage-based charges can apply to communications, marketplace, and add-ons
- Broad business tools may exceed the needs of very simple schedulers
Appointy — where it wins
- Free plan includes a booking website integration, reminders and a mobile app
- Supports group, recurring and round-robin scheduling
- Connects booking pages with calendars, social platforms and payment services
Where it doesn't
- Free plan is limited to 1 staff member and 5 services
- Free plan caps bookings at 100 appointments per month
- Staff login and resource scheduling are listed under Professional, not Free
- Fresha8.9/10 · Free plan · 7-day trial
Free booking and broad business tools for beauty, wellness, and healthcare teams.
Visit FreshaFull verdict → - Appointy8.8/10 · Free plan · 14-day trial
Appointy pairs a capped free plan with booking, calendar sync, reminders and payments.
Visit AppointyFull verdict →
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All booking tools comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update