Head-to-head · Real Estate CRM Software
Follow Up Boss vs RealEstateCRM.io
Follow Up Boss leads on 0 checks, RealEstateCRM.io on 0, and 8 are even. Who comes out ahead on the 8 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreFollow Up Boss · 8.6/10
- Free trialboth
Follow Up Boss scores higher on our rubric for real estate crm software: 8.6 against 4.9 out of 10; our editors rank them #9 and #46.
Follow Up Boss is the better fit for established sales teams focused on follow-up. RealEstateCRM.io is the better fit for modern agencies needing broad platform coverage.
- Follow Up Boss fits best
Established sales teams focused on follow-up
- RealEstateCRM.io fits best
Modern agencies needing broad platform coverage
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Side by side
| Feature | Follow Up Boss 8.6/10 Visit ↗ | RealEstateCRM.io 4.9/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.6 | 4.9 |
| Ranking | #9 in Real Estate CRM Software | #46 in Real Estate CRM Software |
| Best for | Established sales teams focused on follow-up | Modern agencies needing broad platform coverage |
| Pricing model | Paid | Paid |
| Starting price | $58/user/mo | $1,500/yr |
| Free plan | — | — |
| Free trial | 14 days | 7 days |
| Free trial length | 14 days · no card needed | 7 days · card required |
| Deployment | Cloud, Mobile | Cloud, Mobile, Browser extension |
| Platforms | Web, iOS, Android | Web, Windows, macOS, iOS, Android, Chrome extension |
| Support | Email, Phone, Community, Docs | Email, Phone, Docs |
| Integrations | 250+ integrations | 2,000+ integrations |
| Built for | Solo, Small business, Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Features Follow Up Boss 6/7 · RealEstateCRM.io 6/7 | ||
| Automated follow-up | ✓ | ✓ |
| Lead routing | ✓ | ✓ |
| Property matching | ✓ | ✓ |
| Website included | — | — |
| Mobile app | ✓ | ✓ |
| Email marketing | ✓ | ✓ |
| Lead import | ✓ | ✓ |
| Our review | ||
| Pros |
|
|
| Cons |
|
|
| Our verdict | Follow Up Boss is a real estate CRM for team leaders, agents, ISAs, and solo agents. It centralizes lead sources and contacts, routes inquiries to agents, and organizes follow-up across email, texting, calling, tasks, notifications, and… Read the review → |
RealEstateCRM.io is a cloud CRM for real-estate professionals, agencies, and developers. It brings contacts, leads, property listings, sales pipelines, transactions, communications, documents, and reporting into one platform. Lead capture… Read the review → |
Strengths and trade-offs
Follow Up Boss — where it wins
- Detailed lead routing by source, location, price range, and agent
- Action Plans automate emails, tasks, triggers, tags, and stage changes
- Smart Lists, reporting, mobile apps, and major lead-source integrations
Where it doesn't
- No free plan
- Website connections are included, but a real estate website is not
- Annual Grow pricing starts at USD 58 per user per month
RealEstateCRM.io — where it wins
- Unified inbox captures leads from portals, websites, WhatsApp, email, and social
- Combines routing, matching, listings, deals, commissions, and marketing
- Supports web, desktop, mobile, Chrome extension, API, and offline-capable access
Where it doesn't
- No free plan; monthly pricing starts at USD 50 per user
- Email marketing and property websites are add-ons
- Mobile access uses a progressive web app, not a traditional app-store download
- Follow Up Boss8.6/10 · 14-day trial
A focused real estate CRM for disciplined lead routing and follow-up.
Visit Follow Up BossFull verdict → - RealEstateCRM.io4.9/10 · 7-day trial
A broad real-estate CRM covering lead capture, listings, transactions, and follow-up.
Try RealEstateCRM.ioFull verdict →
All real estate CRM software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update