Head-to-head · Real Estate CRM Software
Follow Up Boss vs BoldTrail
Follow Up Boss leads on 0 checks, BoldTrail on 1, and 7 are even. Who comes out ahead on the 8 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreFollow Up Boss · 8.6/10
- Free trialonly Follow Up Boss
- Most featuresBoldTrail · 7 of 7
Follow Up Boss scores higher on our rubric for real estate crm software: 8.6 against 8.3 out of 10; our editors rank them #9 and #12.
BoldTrail offers website included; Follow Up Boss doesn't.
Follow Up Boss is the better fit for established sales teams focused on follow-up. BoldTrail is the better fit for MLS-focused brokerages.
- Follow Up Boss fits best
Established sales teams focused on follow-up
- BoldTrail fits best
MLS-focused brokerages
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Side by side
| Feature | Follow Up Boss 8.6/10 Visit ↗ | BoldTrail 8.3/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.6 | 8.3 |
| Ranking | #9 in Real Estate CRM Software | #12 in Real Estate CRM Software |
| Best for | Established sales teams focused on follow-up | MLS-focused brokerages |
| Pricing model | Paid | Paid |
| Starting price | $58/user/mo | — |
| Free plan | — | — |
| Free trial | 14 days | — |
| Deployment | Cloud, Mobile | Cloud, Mobile |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Built for | Solo, Small business, Mid-market, Enterprise | Solo, Small business, Mid-market, Enterprise |
| Features Follow Up Boss 6/7 · BoldTrail 7/7 | ||
| Automated follow-up | ✓ | ✓ |
| Lead routing | ✓ | ✓ |
| Property matching | ✓ | ✓ |
| Website included | — | ✓ (best) |
| Mobile app | ✓ | ✓ |
| Email marketing | ✓ | ✓ |
| Lead import | ✓ | ✓ |
| Our review | ||
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| Our verdict | Follow Up Boss is a real estate CRM for team leaders, agents, ISAs, and solo agents. It centralizes lead sources and contacts, routes inquiries to agents, and organizes follow-up across email, texting, calling, tasks, notifications, and… Read the review → |
BoldTrail is a real estate technology platform from Inside Real Estate for agents, teams, brokerages, and franchises. It combines an AI-powered Smart CRM with lead routing, automated text and email follow-up, IDX websites, listing… Read the review → |
Strengths and trade-offs
Follow Up Boss — where it wins
- Detailed lead routing by source, location, price range, and agent
- Action Plans automate emails, tasks, triggers, tags, and stage changes
- Smart Lists, reporting, mobile apps, and major lead-source integrations
Where it doesn't
- No free plan
- Website connections are included, but a real estate website is not
- Annual Grow pricing starts at USD 58 per user per month
BoldTrail — where it wins
- AI CRM with behavioral follow-up and configurable lead routing
- IDX websites with MLS integration and lead capture tools
- Mobile productivity, reporting, and agent accountability features
Where it doesn't
- Pricing requires contacting sales before plan comparison
- Android users are placed on a waitlist for mobile access
- The breadth of modules may exceed smaller teams' needs
- Follow Up Boss8.6/10 · 14-day trial
A focused real estate CRM for disciplined lead routing and follow-up.
Visit Follow Up BossFull verdict → - BoldTrail8.3/10 · Pricing on request
A broad MLS-focused CRM suite with contact-sales pricing and iOS access.
Visit BoldTrailFull verdict →
All real estate CRM software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update