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Head-to-head · On-Demand Wellness Software

Fay vs Fittoria

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Fay #6 in On-Demand Wellness Software 8.1/10 Paid ✓ 4 of 4 features Visit Fay
Fittoria #11 in On-Demand Wellness Software 7.5/10 Free plan · paid from ₹499/mo Free plan✓ 4 of 4 features Visit Fittoria

Fay leads on 0 checks, Fittoria on 1, and 4 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreFay · 8.1/10
  • Free planonly Fittoria

Fay scores higher on our rubric for on-demand wellness software: 8.1 against 7.5 out of 10; our editors rank them #6 and #11.

Fittoria offers free plan; Fay doesn't.

Fay is the better fit for employers focused on nutrition support. Fittoria is the better fit for small providers seeking affordable wellness bookings.

  • Fay fits best

    Employers focused on nutrition support

  • Fittoria fits best

    Small providers seeking affordable wellness bookings

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature Fay 8.1/10 Visit ↗ Fittoria 7.5/10 Visit ↗
At a glance
Editor score 8.1 7.5
Ranking #6 in On-Demand Wellness Software #11 in On-Demand Wellness Software
Best for Employers focused on nutrition support Small providers seeking affordable wellness bookings
Pricing model Paid Free plan + paid
Starting price Not published Not published
Free plan — ✓ (best)
Free trial — —
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Built for Small business, Mid-market, Enterprise Solo, Small business
Features Fay 4/4 · Fittoria 4/4
Booking tools ✓ ✓
Virtual sessions ✓ ✓
In-person services ✓ ✓
Mobile apps ✓ ✓
Specs
Provider categories Registered dietitian nutritionists gyms, trainers, doctors, dietitians, clinics, labs, health and fitness product sellers
Primary buyer Employer Not published
Our review
Pros
  • Search and filter dietitians by specialty, location, insurance, and availability
  • Book virtual or in-person appointments with real-time provider availability
  • Get personalized plans, between-session messaging, and grocery rewards
  • Connects members with gyms, trainers, clinicians, dietitians and labs
  • Combines appointment booking with health, fitness and nutrition tracking
  • Partner dashboard covers bookings, customers, leads and revenue
Cons
  • Focused on registered dietitian nutritionists rather than broader wellness services
  • Session costs depend on insurance coverage
  • Care depends on provider availability in a member’s location
  • FitLite limits access to one partner gym
  • Advanced expert services are reserved for higher-priced plans
  • The listed feature detail gives only a limited view of platform depth
Our verdict

Fay connects people with registered dietitian nutritionists for personalized nutrition counseling, making it relevant to employers that want to add nutrition care to their benefits. Members can search by location and specialty, with…

Read the review →

Fittoria brings wellness discovery, booking and health tracking into one platform for members and wellness businesses in India. Members can browse gyms, trainers, doctors, dietitians, clinics, labs and health-product sellers, then book…

Read the review →
  1. FayOn-Demand Wellness Software 8.1Paid
  2. FittoriaOn-Demand Wellness Software 7.5Free plan · paid from ₹499/mo

Strengths and trade-offs

  • Fay — where it wins

    • Search and filter dietitians by specialty, location, insurance, and availability
    • Book virtual or in-person appointments with real-time provider availability
    • Get personalized plans, between-session messaging, and grocery rewards

    Where it doesn't

    • Focused on registered dietitian nutritionists rather than broader wellness services
    • Session costs depend on insurance coverage
    • Care depends on provider availability in a member’s location
  • Fittoria — where it wins

    • Connects members with gyms, trainers, clinicians, dietitians and labs
    • Combines appointment booking with health, fitness and nutrition tracking
    • Partner dashboard covers bookings, customers, leads and revenue

    Where it doesn't

    • FitLite limits access to one partner gym
    • Advanced expert services are reserved for higher-priced plans
    • The listed feature detail gives only a limited view of platform depth
  • Fay8.1/10 · Paid

    A dietitian-focused benefit for employers seeking personalized nutrition care.

    Visit FayFull verdict →
  • Fittoria7.5/10 · Free plan · paid from ₹499/mo

    An India-focused wellness platform for booking services and tracking health, with plans from INR 499 monthly.

    Visit FittoriaFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update